fizik

This weekend, SeaOtter returns to the Costa Brava, and we’ll be there along with two very special guests. Stop by the fizik booth for a meet-and-greet with Movistar Team riders Alejandro Valverde and Ivan Cortina from 15:00 to 15:30 on Friday 20th of September. See you at Sea Otter!

For three days—September 13, 14, and 15—the Misano World Circuit will become the center-point of the cycling industry as athletes, fans, and brands gather for the 2024 Italian Bike Festival. We’ll be there all weekend long at booth U10, so swing by to meet the team, ask questions, and learn more about the latest shoes or saddle on your cycling wish list. The fun starts this Friday.

A few months ago we took Cyclist Magazine to fizik HQ in Pozzoleone. They got to pull back the curtain on the Italian brand's heritage, take a look at their production line, in-house 3D printing facility and speak with the minds behind the products. The result, this in-depth article which is certainly worth a read, so pick up your copy of Cyclist Magazine and learn a little more about our friends in Italy👌 Thanks as always to the fizik team for being top hosts, with stellar products 🇮🇹 🖊️ Sam Challis 📸 Mike Massaro #Cycling

We’re heading back to gravel country for SBT GRVL , and we’ve got a ride planned with everyone’s favorite pro Lachlan Morton! Meet at the fizik booth on August 16th at noon for a no-drop ride led by Lachlan, followed by post-ride coffee courtesy of our friends Pretty Great Instant Coffee. See you soon in Steamboat!

EUROBIKE Show is just around the corner. For us, it’s an incredible opportunity to exchange views with the leaders in our industry. To facilitate the process, we are going to turn our booth into an agora and organize two panel discussions around innovation and sustainability, starting from two of our latest projects. How can we give new life to discarded saddles? How can we make comfort truly personal? Join us at our booth A24 on Wednesday, July 3rd, and on Thursday, July 4th, to find out. With Riccardo Losio, Lara Cunico, Sandra Brandt & Giovanni Fogal, Daniel Schade, Gerd Manz.

No two riders are ever exactly alike, which is why, when it comes to comfort, it’s important to get personal. With our new One-to-One program, customers are taken through a multi-step pressure-mapping process to capture real-time biometric data, which is then used to determine the exact shape, design, and padding density for a custom-printed Adaptive saddle. The result? A one-of-a-kind bespoke saddle as unique as the individual it was built for. Fizik gets personal.

Fizik gets personal. Introducing One-to-One, a first in the world of truly custom comfort and support. Working together with the bike-fit experts at gebioMized and our partners Carbon , One-to-One uses real-time pressure-mapping data captured during a personal fit session with select fizik dealers to design and deliver truly bespoke saddles directly to a customer’s doorstep. Currently available through 23 participating fizik retail partners globally, you can learn more about our custom saddle initiative now through the link below. https://lnkd.in/g3AXVBi8

Unbound Gravel is only a few days away, and we can’t wait to return to the rolling gravel roads of Kansas. We’ve got a full roster of riders in attendance as well as an exciting schedule of planned events. We’ll see you all in Emporia!

Exploring a new direction in our evolving investigation of the aesthetics and functionality of cycling footwear with Copenhagen-based brand Pas Normal Studios our latest product launch applies our findings to the tarmac. Meet Mechanism https://lnkd.in/exxzKweB

Life Time Sea Otter Classic is around the corner and we’re planning another weekend of good times. Lachlan Morton will lead us into the fun pouring up Pretty Great Instant Coffee on Friday, April 19th from 1:30-2:00pm. After that we'll host our annual happy hour on Saturday, April 20th at 3:30pm. Come grab a drink with some of our team favorites including Payson McElveen, Lachlan Morton, Safa Brian and Miami Blazers team riders. Booth P97 is where you'll find us and have an up-close look at all of our newest products!