Making Science

🚀 Hackathon Challenge Accepted! 🚀 Yesterday, our Making Science team, 𝗚𝗲𝗺𝗶𝗻𝗶 W𝗵𝗶𝘇𝘇𝗽𝗲𝗿𝗲𝗿𝘀, took on the Google Cloud Agentic Era Hackathon, building an innovative end-to-end agentic AI solution for e-commerce! 💡 💻 It was an incredible experience collaborating, problem-solving, and pushing the boundaries of AI. A huge thanks to our amazing team members for their dedication, creativity, and technical expertise: Kevin Daly, Lucas Moreira, Diego Mouriño, Andrés Peña, Julián González and Julio Prado Muñoz. 🔍 What was the challenge? This hackathon was all about developing AI-driven solutions using Google Cloud’s advanced tools - creating intelligent systems that can reason, plan, and take action. With expert coaching and powerful resources, it was an exciting opportunity to shape the future of AI innovation. 🔥 What’s next? Stay tuned—the results will be announced next week! #Hackathon #GoogleCloud #AIInnovation #Teamwork #AgenticAI

From search to success: How Making Science delivered AI-driven results📈 RIU Hotels & Resorts, a renowned global luxury hotel company, partnered with Making Science to enhance their already mature search campaigns. Their focus was on optimizing non-brand campaigns to attract new potential guests. To tackle this, we leveraged our proprietary technology, ad-machina, as well as Google's ad customizers to deliver tailored ad experiences that resonated with individual user searches. This AI-driven personalization strategy led to remarkable outcomes for RIU: a 91% surge in sales from non-brand keywords, a 25% reduction in cost per booking, and a 41% improvement in conversion rate! Eugenio Pino de Juana, Global Marketing and Sales Director at RIU Hotels & Resorts, emphasized the importance of creativity in search, and through ad-machina, we were able to tailor that creativity to each user's specific search. This case study exemplifies how the right technology and a focus on personalization can drive significant growth and efficiency in search campaigns. Learn more about how ad-machina can unlock your campaign's maximum potential – reach out today: https://lnkd.in/gNqWRzCn #TravelMarketing #AIMarketing #AIPersonalization

Our Soft Skills series is back, and this time we're hitting on a big one: Leadership. It's way more than just bossing people around – it's about guiding, influencing, and getting everyone on the same page and excited about where we're going. To be a good leader, you've gotta be able to make decisions, keep people motivated, and have a solid plan. So, how do you step up and lead? Our team's always looking to get better at this stuff, and we'd love to hear what you think! #SoftSkills #Leadership #ProfessionalDevelopment

🚀 Slow IT is dead - but how can businesses stay ahead? In our latest blog post, celebrating our 6th Google Cloud Specialization, Rubén López - VP Cloud and Cybersecurity Services explores how DevOps is becoming a strategic weapon for business growth, backed by impressive stats: 📊 30x more frequent deployments 🎯 75% fewer failed deployments ⚡️ 24x faster recovery time Discover how companies are: 🔄 Accelerating software delivery through automation 🛡️ Enhancing security without slowing innovation 📈 Scaling cloud infrastructure efficiently As a Google Cloud 𝗗𝗲𝘃𝗢𝗽𝘀 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 Specialized partner, we're helping businesses transform their operations for speed, security, and scalability. Want to future-proof your business with DevOps? 🔍Read more here: https://lnkd.in/dsBSnRTc #DevOps #CloudInnovation #MakingScience #GoogleCloud #TechExcellence

🚀 Creativity as the New Target: How ad-machina makes it possible 🎯 In the AI-driven era of advertising, creativity is now the game-changer. With automation taking care of targeting and campaign execution, the real competitive edge comes from compelling, data-backed creatives. 🔍 Sandra Brotón Rodríguez, our Social Hub Lead, explains how ad-machina makes it possible in her latest blog post. Discover how AI is transforming Meta campaigns. 🔗 Read the blog post here: https://lnkd.in/eHR8RDbX #DigitalAdvertising #Creativity #MetaAds

Introducing our Soft Skills Dictionary! Learning more about what makes Making Science thrive❗️ We're starting with Results Oriented, a skill that emphasizes efficiency, effectiveness, and the ability to deliver measurable results. This initiative highlights the importance of soft skills in building a strong and successful team. Join us as we explore the power of soft skills in professional development throughout the year. #PeopleDevelopment #LeadershipSkills #MakingScience

Tomorrow is 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗪𝗼𝗺𝗲𝗻'𝘀 𝗗𝗮𝘆 and, like every year, we at Making Science want to celebrate it! #InternationalWomensDay #MakingScienceStudios #Itsinthemaking

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We are proud to announce that our very own Julia Rautakoski, Client Lead, will be serving on the Media Jury for Young Lions Finland 2025! 🚀 The competition challenges young creatives from every corner of the marketing and communications industry and is one of the best ways to celebrate your creativity on a global stage. Pre-registration is open until 13th March: https://lnkd.in/ehQSRcfN #younglions #younglionsfinland #canneslions Cannes Lions International Festival of Creativity

Our new platform OptiPhi has been featured in Performance Marketing World! 🚀 OptiPhi offers a comprehensive platform that spans the entire media investment process—from measurement to activation—helping advertisers maximize their results efficiently and scalable. With OptiPhi, businesses can: ▪️ Gain a holistic view of their media spend: OptiPhi provides a single source of truth for all media data, making it easy to see where your money is going and how it's performing. ▪️ Identify opportunities for optimization: OptiPhi uses AI and machine learning to identify areas where you can improve your media spend. ▪️ Drive incremental sales: OptiPhi's advanced analytics help you understand which media channels and campaigns are driving the most sales, so you can focus your efforts on the areas that matter most. Read more about OptiPhi and its features in the article here: https://lnkd.in/dx3rqBiz #MarTech #AdTech #DataDrivenMarketing