mediasmart

🌍 At mediasmart, our team isn’t just growing—it’s thriving, as talented people from around the world bring their unique perspectives and experiences to the table. Whether joining us recently or a few months in, each team member is making an impact, helping us connect more deeply across markets and push boundaries in programmatic advertising. Click to know what our team members have to say about life at mediasmart, their journeys, and the exciting work we’re doing together! 👉 https://lnkd.in/dDt5jnW4 Vinayak More | Keyuri Shah | Cha Duritan Vargas | Jaqueline Sobral | Sergio González Sicilia|

Join us at the exchange4media Confluence Media Investments Summit 2024, with mediasmart as the Associate Partner. This event will bring together top industry leaders to explore “Transforming Strategy into Impact in an Unpredictable Media Landscape.” Nikhil Kumar, Chief Growth Officer at mediasmart will take the stage alongside notable experts: Mohit Joshi -- MoJo CEO of Havas Media Network India; Jai Lala CEO of Zenith, Aditi Mishra CEO of Lodestar UM; and Ishank Joshi, CEO of Mobavenue Media. The session will be chaired by Akshay Mathur Chief Revenue Officer at Tyroo Mark your calendar for November 11, 2024, from 2:15 pm to 3:00 pm, don’t miss this engaging conversation on the strategies shaping the future of media. Nikhil Kumar | Nishant Khurana | Ramgopal Iyer | Sidhesh Kudalkar | Ourvi Sharma | Vivek S. | Arpit B. I Tushar Singh | Shubham Nagpal | Mehak Arora | Pallavi Singh | Vaishnavi Mehrotra | Deepak Singh #mediasmart #e4mConfluence #MediaInvestments #MediaSummit2024 #MediaLandscape #DigitalTransformation

At each #mediasmartConnect, our local roadshow, we bring together some of the brightest media minds in agencies to explore cutting-edge formats that drive powerful campaigns. This time, we had the privilege of collaborating with the talented DPZ team at their new Publicis Groupe office in São Paulo 🇧🇷 From insightful sessions to vibrant exchanges, every moment highlighted the true power of collaboration and knowledge-sharing. Together, we unlocked new perspectives, shared invaluable insights, and forged connections that will shape future projects. A huge thank you to DPZ for hosting us, and to everyone who brought their expertise and enthusiasm to this great day of knowledge-sharing, new insights, and meaningful connections 🚀 Taísa Pereira Fernando Marques Raquel Miguel Aline Alves Julia S. Gabriel P. Jaqueline Sobral Andre Guilherme Guilherme Oliveira Utyama Bruno Coutinho Ricardo

Excited to announce our upcoming panel at the exchange4media Confluence - The Media Investments Summit 2024, Associate Partner mediasmart. Join us on 11th November 2024 from 2:15 pm to 3:00 pm for an insightful discussion on “Transforming Strategy into Impact in an Unpredictable Media Landscape”. Nikhil Kumar, Chief Growth Officer at mediasmart will be a panelist alongside prominent industry leaders, including Mohit Joshi -- MoJo CEO of Havas Media Network India; Ishank Joshi, CEO of Mobavenue Media, Jai Lala CEO of Zenith and Aditi Mishra CEO of Lodestar UM UM. Moderated by Akshay Mathur Chief Revenue Officer at Tyroo. This session is set to delve into strategic insights and actionable takeaways to navigate the complexities of today’s media environment. Looking forward to engaging with industry leaders and exploring innovative approaches to drive impact. Nikhil Kumar | Nishant Khurana | Ramgopal Iyer | Sidhesh Kudalkar | Ourvi Sharma | Vivek S. | Arpit B. I Tushar Singh | Shubham Nagpal | Mehak Arora | Pallavi Singh | Vaishnavi Mehrotra | Deepak Singh #e4mConfluence #MediaInvestmentsSummit #PanelDiscussion #MediaLandscape #StrategyToImpact #mediasmart #MarketingLeadership

We’re thrilled to announce that mediasmart is an Associate Partner for exchange4media Confluence – The Media Investment Summit 2024! The third edition of the conference will be held on Monday, November 11 in Mumbai, driving the theme ‘Future Unscripted: Navigating Innovation, Creativity, and Growth in a Dynamic World’. At the summit, industry luminaries, seasoned experts, and business heads from the advertising, marketing, and media world will share insights on key topics shaping today’s media ecosystem. Get ready for the inspiring discussions. Nikhil Kumar | Nishant Khurana | Ramgopal Iyer | Sidhesh Kudalkar | Ourvi Sharma | Vivek S. | Arpit B. I Tushar Singh | Shubham Nagpal | Mehak Arora | Pallavi Singh | Vaishnavi Mehrotra | Deepak Singh #e4mConfluence2024 #MediaInvestment #mediasmart

Get ready for a record-breaking $1.37 trillion in holiday retail sales! 📊 Mobile-first strategies, flexible payment options like BNPL, and region-specific shopping behaviors are dominating this season. India is embracing mobile shopping, Southeast Asia (SEA) leads with a mobile-first approach, Europe is focused on sustainability, LATAM’s retail media is booming, and US shoppers are starting earlier than ever. Don’t miss out on how these trends will shape your holiday marketing strategies! https://hubs.ly/Q02VPShG0 #FestiveSeason #HolidayShopping #MarketingInsights #AdTech #Trends #stats #Omnichannel

October begins a season of festivities and celebrations, uniting us across regions. Here’s a glimpse into mediasmart’s vibrant diversity as we embrace and honor the unique traditions that enrich our culture. Celebrating each moment together, we’re making the most of the season with joy and unity! #FestiveSeason #mediasmartfamily #DiversityandFestivity #CelebratingTogether #RegionalTraditions

🚀 Stay Ahead This Black Friday! Online and offline sales are on the rise — learn how to maximize your campaign's impact. With both online and in-store sales booming, adopting a strong omnichannel strategy is key to staying competitive. 📱Mobile shopping: expected to drive 53% of sales during 2024 holiday season 🛍️ In-Store: Physical store traffic grew 2.1% YoY. Creating a cohesive experience across channels will drive conversions and enhance customer satisfaction —wherever your shoppers are. What’s your strategy for unifying these channels this Black Friday? 👉 Discover how location intelligence and data-driven strategies can enhance consumer experiences in real-time and boost sales during key shopping seasons https://lnkd.in/ddUkhN_v Let’s make this season unforgettable 💥 #DigitalAdvertising #BlackFriday2024 #Omnichannel #Ecommerce #Drivetostore #HolidayShopping #MarketingTrends #CyberWeek Taísa Pereira Nikhil Kumar Adriana Pérez-Ullívarri Julia S.

From AI-driven personalization to the evolution of mobile programmatic, the MMA Innovate Brazil 2024 conversations were rich with insights on how to stay ahead in a rapidly changing digital landscape. Our mediasmart LATAM team was inspired by the innovative strategies shared, particularly around leveraging data for precision targeting and unlocking new opportunities in omnichannel campaigns. It was exciting to connect with so many forward-thinkers! We’re energized and ready to implement these ideas to continue driving impactful results for our partners. Let’s keep pushing the boundaries of what’s possible! 🚀💡 MMA Global #MMAInnovate2024 #MediasmartLATAM #MarketingInnovation #MobileProgrammatic #DigitalTransformation #AIinMarketing Taísa Pereira Raquel Miguel Fernando Marques Julia S. Gabriel P. Aline Alves Jaqueline Sobral Guilherme Oliveira Utyama Andre Guilherme

Discover how Connected TV (CTV) is revolutionizing advertising across generations! With over 50% of Gen Z and Millennials moving away from cable TV and embracing CTV, different generations are seeing these ads as more relevant and higher quality. However, they’re selective—ad repetition can be a turn-off, so spacing them out is key to keeping their attention. 🎯 This creates a valuable opportunity for brands to engage these dynamic audiences in ways that truly resonate.Unlock the power of CTV to engage these dynamic audiences and elevate your brand's reach. Get in touch! #CTV #ConnectedTV #Advertising #GenZ #Millennials #GenX #AdTech #Mediasmart Taísa Pereira Nikhil Kumar Julia S. Gabriel P. Jaqueline Sobral Aline Alves Raquel Miguel Fernando Marques Andre Guilherme Guilherme Oliveira Utyama Bruno Coutinho Ricardo