It's essential to prioritize authenticity in these collaborations. The influencer must genuinely believe in the brand and its products for the partnership to connect with their audience. This can lead to more organic and effective results. A session that you have to be in to learn from Monica Riva Talley, Joanna Leong, Pamela Hernandez and Eva Toledo.
Co CEO PADIMA | Pte. El Círculo-Directivos de Alicante | Estrategia. Especialista en gestión de intangibles. Consejera independiente.
Influencer co-braning could be considered a new approach to the "traditional" co-branding, due to the rapid evolution of influence marketing. The key point is to take advantage of celebrity endorsement to offer consumers the emotional level with the brand they are seeking on. As in the traditional cobranding, we must work on a win-win agreement: 1- Influencer will have access to creative autonomy with valuable advice from a well stablished Company and significant budget. They do not take risks or big investments. 2- The Brand can reach a new target, or potential customers to increase sales and positioning. The advantage is that the influencer has already built an audience based on trust, so they influence purchasing decisions considerably. So it high efficient. However, the above described relationship it is not easy to be duly regulated and we must pay attention to high eventual risk, mainly dealing with reputation. Do you want to learn more about it?. We wait you in our session. International Trademark Association (INTA) Pamela Hernandez Monica Riva Talley Joanna Leong PADIMA