SENSESBIT Global

Being part of an expert tasting panel is a unique experience, and our colleague Irene Cid Palomo knows it firsthand. That's why this week, she wanted to share her adventure in our newsletter, telling you all about her experience. And you, have you already joined a session? We’re waiting for your comments! 👀 #SENSESBIT #SensoryAnalysis #TastingPanel #Newsletter

KFC has gone from being the "shoe store" of fast food to proudly competing with its fries 🍟🔥 For years, its product was the perfect target for criticism on social media: “They taste like wet cardboard,” “They look like the sole of a shoe”... It took them some time to understand that their fries needed to be not only edible, but also irresistible. So how did they make this shift? By applying sensory analysis. This doesn’t just mean adding salt and spices; it involves analyzing the flavor, texture, aroma, color… always monitoring consumer acceptance levels. The goal isn’t just to create a product, but an experience. 📢 But the story doesn’t end here. KFC showed that even the worst criticisms can boost a brand: they gave away tons of fries to go viral and turned those opinions into memes. If KFC could turn this major issue into an opportunity… what are you waiting for to make your own sensory revolution? 🚀 #SensoryAnalysis #SensoryMarketing #Innovation #KFC #SENSESBIT

Did you know that we perceive smells and aromas in different ways? Discover all the details in this week's article, written by our CPO, Andrés Martínez Sánchez💡 #SENSESBIT #SensoryAnalysis #Senses #Newsletter

In a sensory analysis, we must have everything under control. Samples are undoubtedly one of the most important elements, and managing them well will make the difference between a good evaluation or one full of doubts. Here are some tips 📝 so that you always have them under control 🔍 #SENSESBIT #SensoryAnalysis #SensorySoftware

What do we ‘mortals’ have in common with elite athletes? The obsession with protein 🏋️♂️💪 In this week's newsletter we tell you how they have gone from the gym to the shelves and why they are the boom of the moment. And you, do you eat any of them? We'll read you in the comments 👀👇 #SENSESBIT #SensoryAnalysis #Proteins #ProteinFoods #Innovation #ProductDevelopment

⚠️ Are you having problems with the sensory lifetime of your product? Sensoriality is often the first thing that influences consumer acceptance. Even if your product is safe, sensory changes can negatively impact sales. But... Don't worry! 🌟🔍 With a Sensory Shelf Life study, we'll identify the exact moment and reasons why your product might be being rejected. We help you optimise your strategy, improve perception and secure your customers' preference. Write to us! 🚀 #SENSESBIT #SensoryAnalysis #ProductShelfLife #Innovation #Quality

When we say that listening to the consumer is the direct route to success, we are not exaggerating. Imagine you work in a pharmacy and, thanks to your powers of observation, you detect a need among your customers. That simple action could be the origin of one of the world's best-selling energy drinks! This week, the story of the drink that ‘gives you wings’ 🪽 is the protagonist of our newsletter, click here to find out more! 👇 #SENSESBIT #SensoryAnalysis #SensoryMarketing #ProductDevelopment #Branding #Innovation 

A couple of weeks ago, we launched a question to test you. In it, we focused on the types of texture, that sensory property that describes how a food feels and behaves in our mouth. The wrong choice was ‘aromatic texture’, and most of you got it right! 🎉 The textures that really exist are: - Mechanical Texture - Geometric Texture - Body Texture - Surface Texture It's a fascinating world, where every detail counts, as a small change in texture can completely transform the product. Did you know? 🍰🥐🍬👅 #SENSESBIT #SensoryAnalysis #Textures #ProductDevelopment #SensoryCuriousness

Clear Pepsi? It may sound a bit strange today, but in the 90s transparent was a real trend... even in drinks! Although those of us from Generation Z may not remember it, Pepsi Crystal marked an era and left a mark on culture. Why did a cola with no colour become so iconic? 🔙 Let's travel back in time together to see one of the most curious strategies of the 90s #SENSESBIT #SensoryAnalysis #Pepsi #CrystalPepsi #SensoryCuriosity #SensoryMarketing #Innovation

🔍 Is your product meeting consumer expectations? Sometimes, numbers don't tell the whole story. That's where Penalty Analysis comes in, a key technique for identifying the small details that can make a big difference to the customer experience. 🎯 It allows us to see which attributes could be negatively affecting product acceptance. Some of the common cases we've come across?  - The texture was not pleasant enough.  - The aroma went unnoticed.  - The taste left an undesirable aftertaste. 👉 Remember: a redesign is not a failure, it is an opportunity to take your product to the next level. Improving those penalty factors can be the key to winning over more consumers and increasing your sales. 💡 Decide with data, adjust with strategy and succeed with confidence. #SENSESBIT #SensoryAnalysis #Software #SensoryMarketing #PenaltyAnalysis #ProductRedesign