We're thrilled to announce the opening of our new Peak Performance concept store in London! 🎉 Store ambassadors provide unique advice and personal guidance, ensuring that every customer finds what they need. The store's Scandinavian aesthetic, with brightly lit interiors and light wood furnishings, creates a welcoming environment. Take a look at the photos below 👇 Read more in our Newsroom and see photos of the epic opening day 👉 https://lnkd.in/dAkkVime #AmerSports #PeakPerformance
London, we have dropped in! Today, we are bringing the spirit of freeride to the UK for the first time with a new concept store opening in the heart of London, Covent Garden. "London's world-leading approach to fashion and style, alongside a growing community of new outdoor adventure seekers, makes it an ideal destination for Peak Performance. We couldn't be more excited to open our first-ever store in the UK and the heart of its great capital. Our vision is for our new store to become a meeting place for the local ski and outdoor community and a key destination for international visitors," says Sara Molnar, our Brand President. The store features a Scandinavian aesthetic, with brightly lit interiors and light wood furnishings. Unique advice and personal guidance from the store's ambassadors will be a key focus, along with innovative personal services. In London? Visit us in Covent Garden. The store is open 10 am-7 pm Monday through Saturday and 11 am-5 pm Sunday.