Chord

When it comes to scaling an eCommerce brand, having the right data strategy isn't a nice to have. It's a must have. It's often the difference between doing more for your customer, and, well, leaving them wanting more. And building the right data strategy for your business requires the right platforms, people, and processes to make it successful. That's how Sonos approached it, and improved marketing channel ROI 20% as a result. From unifying data streams to making better decisions in real-time, this case study dives into the strategies that made the difference. If you’re looking to maximize the value of your marketing investments, read on!

Making your way to Shoptalk Fall in Chicago? Be sure to say hi to Bryan Mahoney and Bryan Head!

🚀 Big news from Chord! Introducing Model Amplifications — a powerful new feature to customize your Chord data like never before! Every brand is unique, and now your data can be, too. With Model Amplifications, brands can enrich their data with custom inputs reflective of their business needs and gain more complete, nuanced insights. Ready to transform your e-commerce data and unlock better, faster decisions?   👉 Learn more about Model Amplifications! Read the full release notes here: https://lnkd.in/gQVWABaP #DataDriven #Ecommerce #Analytics #BrilliantCommerce #ChordCommerce

Our latest guide on Mastering Predictive CLV, LTV, and CAC Analytics is your go-to resource for turning data into actionable insights. Say goodbye to guesswork and hello to precise forecasts! What’s Inside? 👉 Predictive Power: Learn to forecast CLV for smarter decisions. 👉 Boost Loyalty: Strategies to deepen customer relationships. 👉 Cut Costs: Master CAC dynamics to optimize spending. Download your guide now and start transforming your marketing strategy! 🚀 Get the Guide: https://hubs.la/Q02KM_xn0 Ready to learn how leading brands like Sonos and Ruggable are using predictive analytics? Book a demo with us today and explore what our commerce data platform can do for your brand -> https://hubs.la/Q02KMSHH0

As many analysts suggest, data is the key factor that will distinguish market leaders from laggards. 📊 Brands are increasingly adopting #CustomerDataPlatforms to streamline their data, but traditional CDPs often fall short for modern brands and retailers. They struggle with scalability, data integration, advanced analytics, personalization, and customization. At Chord, we believe that getting your #Data right is more important than ever. To outline our view, we’ve created a blog post focusing on the following: 👉 Challenges with Traditional CDPs: Understand the common pitfalls that hinder your data-driven strategies; 👉 The Need for Comprehensive Solutions: Learn why a unified approach is essential for maximizing your data's potential; 👉 Benefits of our Commerce Data Platform: Discover how Chord is preferred over CDPs for the most iconic brands. Traditional CDPs can be limited in their ability to provide comprehensive and accurate insights. With Chord, you can eliminate data silos, enhance customer experiences, and significantly boost your marketing ROI. Read the full blog post here - https://lnkd.in/d-R5scdr #eCommerceData #DataManagement #ChordPlatform

In the fast-paced world of technology and business, Customer Data Platforms (CDPs) have undergone a revolutionary #transformation. From the era of data warehousing in the 1980s to the sophisticated solutions of today, CDPs have become a cornerstone of modern marketing and customer engagement. 📊 Data Warehousing (1980s-1990s): Centralized storage began, but lacked modern complexity. 🤝 Rise of CRM Systems (1990s-2000s): Focused on customer interactions but missed handling diverse data. 🔄 Marketing Automation (2000s-2010s): Streamlined tasks but operated in silos, needing unified data. 💡 The CDP Concept (2010s): Emerged to aggregate, organize, and activate customer data in real-time. 🔗 Maturation and Integration (2010s-Present): CDPs matured, integrating seamlessly with marketing technologies. 🔮 Future Trends: AI, machine learning, enhanced personalization, and data privacy will shape the future. Explore the historical evolution of #CDPs and the pivotal moments that have shaped their trajectory in this blog post. Read More - https://lnkd.in/ght4tdYc #CustomerData #Technology #Innovation

Transforming #Data into Decisions 📊 Data discrepancies can lead to misinformed decisions, impacting your business's success. With Chord, you can overcome these challenges through our proprietary data modeling, which standardizes your data across all departments. By ensuring a pristine, uniform repository of information, we empower your team to make informed decisions confidently. Our commitment to #DataIntegrity guarantees accuracy and reliability every step of the way, enhancing your marketing team with a clear path to increased revenue. 🎯 Experience the power of harmonized data with Chord and drive your business forward! 🚀 Book a demo to learn more - https://lnkd.in/drcJNwcw #eCommerce #DataPlatform

A huge thank you to everyone who visited us at the Lead Innovation Summit! 🙌 Our team had an incredible time engaging in insightful discussions about the future of retail and brand growth. Your enthusiasm and participation made the event truly special. We’re already looking forward to next year’s summit and continuing these amazing conversations. Also, massive thank you the event’s organizers and participants for making the event perfect! 🤝 #LeadInnovationSummit2024 #ThankYou #SeeYouNextYear

Happy #IndependenceDay from all of us at Chord 🎆 As we celebrate the 4th of July, we reflect on the significance of this day in American history. On July 4, 1776, the Continental Congress adopted the Declaration of Independence, marking the birth of the United States of America as an independent nation. This pivotal moment in history symbolizes freedom, resilience, and the unwavering spirit of the American people. It's a day to celebrate our shared history and the progress we've made as a nation. At Chord we're proud to be part of a country that champions innovation and growth. Wishing everyone a safe and joyous 4th of July! #IndependenceDay2024 #FourthOfJuly

Why should you attend the #LeadInnovationSummit on July 10-11 in the vibrant city of New York? 💡 This great The Lead event will be held at Pier 36 and it gathers key decision-makers from enterprise brands & retailers, mid-market brands and challenger brands. Its agenda is designed to help brand and retail executives achieve success by identifying key trends, reducing decision guesswork, and simplifying discovery. Chord will attend to share insights into how we unlock unified commerce data so brands can take command, drive radical decisions, and maximize growth. Stop by our booth,509, and you will get: 👉 Innovative technologies that drive brand growth and customer engagement; 👉 Boost Marketing ROI: Learn about AI-driven analytics that not only cut down acquisition costs but also turbocharge your marketing efforts; 👉 Enhance Customer Experience: Experience a demo of generative AI storefront features that promise to keep your customers coming back for more. Our booth’s number is #509 and we have prepared marketing materials for everyone to discover our platform. Book a demo with us in advance ➡️ https://hubs.la/Q02DSnq10 #LeadInnovationSummit2024 #JoinChord