Quelles sont les meilleures ressources et outils pour apprendre et rester à jour sur le Sales Enablement ?

Books and podcasts are fantastic resources to gain insights, learn best practices, and hear about real-world experiences from experts in sales enablement. "The Sales Enablement Playbook" by Cory Bray and Hilmon Sorey offers a step-by-step guide to creating a sales enablement system that will help your team close more deals.

Books and podcasts appeal to different types of personalities. People who read are often not those who listen. Hence be sure to provide information in a variety of formats.

The best resources and materials often include videos, blogs, and conversation and product guides which support reps' interactions with potential customers. Reps share this content with leads and customers to help them make a decision about whether or not they want to convert. These tools can include everything from customer relationship management (CRM) systems to competitive intelligence automation tools to sales training platforms.

By using a combination of resources and tools, you can stay up-to-date on the latest trends and best practices in sales enablement and improve your sales effectiveness. Sales Enablement Platforms are designed to centralize, organize, distribute, and track content critical for sales teams. They also offer training, coaching, feedback, and recognition mechanisms to enhance sales performance. Sales Enablement Collective hosts numerous in-person events around the world every year, in addition to webinars and publishing guides/e-books. I've always found value in their content and events!

A sales enablement tool is a platform or system that provides visibility across sales content, training, and coaching lifecycle. Good examples of sales enablement tools are email, document, and outbound call tracking software, collateral creation and management software, training and coaching platforms, and CRMs. Each company is different, so there's no one-size-fits-all option when it comes to good sales enablement tools.

Continuous learning and staying abreast of industry trends is key to success in the field of sales enablement. CSO Insights offers data-driven insights and benchmarks, providing a deep understanding of sales enablement strategies and practices.

I'm a long time subscriber to Sales Benchmark/SBI Insights. As Enablement leaders and practitioners it's critical that we understand the research and trends that are impacting our GTM leaders. When you subscribe you'll be offered a variety of topics to choose from to customize your subscription.

Prefiro os blogs que trazem pesquisas práticas e cases do setor, não apenas consumo essas informações como também disponibilizo informações nas minhas redes sociais. Acho bem válida a troca de conhecimento, seja por estudos de casos quanto novos conhecimentos que possam ser compartilhados no dia a dia.

Some of the resources which I follow is HubSpot Sales Blog and CSO insights for some data related insights. Also I do keep on reading books and articles on how to improvise the sales team on their learning curve.

The sales enablement landscape is constantly evolving. Industry blogs and newsletters from Sales Hacker, the AA-ISP Sales Enablement Association, or your favorite sales enablement platform are excellent resources for staying abreast of the latest trends, technologies, and success stories.

Para me manter atualizado em Sales Enablement, eu costumo mesclar o consumo constante de conteúdos das principais referências globais com a troca de experiências e benchmarking com profissionais do Brasil. E essa são as principais fontes que utilizo e recomendo 👇 A nível Brasil: Enablers e Enablement Brasil. Global: Sales Enablement Collective, Sales Enablement Pro e Seismic. E para me manter atualizado em metodologias e melhores práticas de vendas: Gong.io, Winning By Design, Hubspot e Meetime.

Sales Enablement Collective hosts numerous in-person events around the world every year, in addition to webinars and publishing guides/e-books. I've always found value in their content and events!

I've found being part of Enablement communities has been a learning and career booster. For me it began with joining the Sales Enablement Society (now Revenue Enablement Society) when it was founded in 2016. It's grown to a global community of 11,000+ with local chapters in many cities. I recommend becoming involved in your local chapter and with the community at large through the website forums. I've also found value in being a member of The Squad slack community the last couple years. There you'll find a range of channels and a very welcoming community that values supporting each other. Women should look into Women In Sales Enablement aka WISE. I have numerous friends who are members and find it valuable. Happy to make introductions!

Comunidade é a ferramenta que mas me encanta, pois nela é possível interagir com pessoas da áreas e compartilhar conhecimento. É um ambiente perfeito para desenvolvimento e networking.

You don't have to join an enablement-centric community to gain enormous insight here. I joined RevGenius fairly recently, it describes itself as a community for GTM folk who want to learn and improve. That makes it an enablement community by proxy and a lot of the posts on there are "How do I solve X", "Is there a tool that does Y" or "What do you all do around Z". The discussions that follow on engaged threads are incredibly informative, as are the events they host.

Sales Enablement Platforms are designed to centralize, organize, distribute, and track content critical for sales teams. They also offer training, coaching, feedback, and recognition mechanisms to enhance sales performance. By leveraging these tools, sales teams can enhance their skills, productivity, and performance, ultimately driving better results and higher revenue.

Take a look at a few of these that provide education and information: - Sales Enablement Collective - Sales Enablement Pro - Revenue Enablement Society - Enablement Insiders These all have their pros and cons, and offer different value based on what you are looking for.

Sou fã de carteirinha do Hubspot e não é a toa, é um dos melhores CRMs do mundo e integra super as área de marketing, vendas e serviços, além de fornecer relatório customizáveis e completos.

Sales Enablement tools helps to create , organize and measure the effectiveness of any program. Have used seismic and highspot which are amazing tools to keep a track of the performance of sales team.

Technology plays a vital role in modern sales enablement. Platforms offering sales content management, coaching tools, and CRM integrations can streamline workflows, improve content accessibility, and empower data-driven decision-making. Explore options like Seismic, Spekit, or Outreach to find the perfect fit for your team.

Enablement is full of community support. Be sure to join the Revenue Enablement Society, WiSE [women in sales enablement], and Sales Enablement Squad to participate in meaningful gatherings and initiatives full of best practice sharing.

Be honest about your learning style and choose accordingly! There's a number of great books, articles, podcasts, webinars, communities, and online certifications available. If you don't know your learning style find an online quiz and use it to narrow down the resources you want to engage with first.

A lot of people think the best sources of information are the ones they agree with, which keeps us stuck in a loop. It's important to not get ultra focused on just one place to get your information and to diversify your sources. All of the above are great, networking, blogs, vendors, newsletters, but knowing that different groups will have different perspectives and keeping an open mind will be the most valuable thing when you are looking to stay updated.

I’ve found following speakers from the Sales Enablement Collective and Revenue Enablement Society events is huge. My biggest learnings come from engaging on LinkedIn with their post, asking questions, and having conversations.

Here’s what else to consider; Share real-world examples or success stories that demonstrate the impact of effective sales enablement. Highlight how integrating new tools transformed a sales team's performance, or discuss unique challenges faced and how they were overcome. You might also consider industry insights or forward-looking trends that don't fit neatly into other categories but are important to acknowledge. By sharing diverse insights and stories, you enrich the overall understanding and provide practical, relatable takeaways for your audience. This additional dimension ensures a comprehensive and engaging approach to discussing sales enablement.