BY TERRY

We’re excited to unveil BY TERRY's latest innovation, the TEA to TAN SUN POWDER, featuring exclusive sensorial technology for an unmatched sun-kissed glow☀️ The latest addition to our TEA to TAN Collection.   🌴 Ultimate Sun-Kissed Glow: More than just a bronzer, this multitasking powder enhances your skin's natural radiance while providing hydration, smoothing, and protection. Experience a natural matte finish with a second-skin feel. Designed in 4 intensities to enhance all skin tones. ✨ Luxurious & Sustainable: Our powders come in a fully recyclable copper and silver case, inspired by the vibrant hues of summer and accompanied by a captivating fragrance. 🍃 Clean, Vegan & Innovative Formula: Our formula is talc & paraben-free, enriched with hyaluronic acid for deep hydration, antioxidant-rich botanical extracts to protect against environmental stressors, and light-diffusing technology to blur imperfections and create a flawless finish. 🤝 Join Our Beauty Community: Follow us on Instagram @byterryofficial and TikTok, and connect with BY TERRY Beauties worldwide.

We’re excited to unveil BY TERRY's latest innovation, the TEA to TAN SUN POWDER, featuring exclusive sensorial technology for an unmatched sun-kissed glow☀️ The latest addition to our TEA to TAN Collection.   🌴 Ultimate Sun-Kissed Glow: More than just a bronzer, this multitasking powder enhances your skin's natural radiance while providing hydration, smoothing, and protection. Experience a natural matte finish with a second-skin feel. Designed in 4 intensities to enhance all skin tones. ✨ Luxurious & Sustainable: Our powders come in a fully recyclable copper and silver case, inspired by the vibrant hues of summer and accompanied by a captivating fragrance. 🍃 Clean, Vegan & Innovative Formula: Our formula is talc & paraben-free, enriched with hyaluronic acid for deep hydration, antioxidant-rich botanical extracts to protect against environmental stressors, and light-diffusing technology to blur imperfections and create a flawless finish. 🤝 Join Our Beauty Community: Follow us on Instagram @byterryofficial and TikTok, and connect with BY TERRY Beauties worldwide.

✨ Escape with the Tropical Paradise Collection ✨ Step into a world of unparalleled beauty with BY TERRY’s new Tropical Paradise collection. This HAUTE-COUTURE summer line is a symphony of vibrant hues and luxurious textures, designed to evoke the breathtaking allure of paradise islands. 🌴 Dive into stunning blues and a kaleidoscope of colors inspired by lush landscapes and crystal-clear waters. Our cutting-edge formulas deliver high-impact pigmentation and flawless finishes, perfect for both subtle elegance and dramatic transformations. We’re delighted to collaborate with top influencers and UGC creators like Natasha Divo, who are just as passionate about these exquisite new looks. Engage with us on Instagram @byterryofficial & TikTok, and connect with BY TERRY Beauties worldwide. #ByTerry #TropicalParadise #SummerCollection #VibrantColors #MakeupInnovation #BeautyForAll

✨ Escape with the Tropical Paradise Collection ✨ Step into a world of unparalleled beauty with BY TERRY’s new Tropical Paradise collection. This HAUTE-COUTURE summer line is a symphony of vibrant hues and luxurious textures, designed to evoke the breathtaking allure of paradise islands. 🌴 Dive into stunning blues and a kaleidoscope of colors inspired by lush landscapes and crystal-clear waters. Our cutting-edge formulas deliver high-impact pigmentation and flawless finishes, perfect for both subtle elegance and dramatic transformations. We’re delighted to collaborate with top influencers and UGC creators like Natasha Divo, who are just as passionate about these exquisite new looks. Engage with us on Instagram @byterryofficial & TikTok, and connect with BY TERRY Beauties worldwide. #ByTerry #TropicalParadise #SummerCollection #VibrantColors #MakeupInnovation #BeautyForAll

✨Unveil the future of bronzing with TEA to TAN✨ We are proud to introduce TEA to TAN, a groundbreaking innovation redefining the art of bronzing with BY TERRY's latest viral campaign. A true revolution in bronzing. TEA to TAN, powered by an advanced formulation, offers an impeccable tan and an instant sun-kissed glow, perfect for year-round use. What makes TEA to TAN unique? Get a perfect tan with no orange effect, no DHA, no stains, no waiting time, no transfer, and no unpleasant smell. Campaign Highlights - #NoMoreTANtrums Festival de Cannes: Our #TeaToTan campaign made a grand entrance at the prestigious Festival de Cannes. Viral on TikTok: Witness the rise of a new trend on TikTok, captivating beauty enthusiasts around the globe. Exclusive London event: Renowned influencer Sam Chapman hosted our exclusive event attended by elite journalists and makeup artists. Luxury retail presence: Discover TEA to TAN at esteemed retailers such as Harrods, Selfridges, Galeries Lafayette, and Le Bon Marché. Media recognition: Featured in Vogue, our campaign is setting new trends within the beauty industry. Engage with us on Instagram @byterryofficial & TikTok, and connect with BY TERRY Beauties worldwide. #ByTerry #TeaToTan #LuxuryBeauty #GlobalCampaign #DigitalExcellence

✨ BREAKING BEAUTY NEWS! ✨ We are delighted to announce that BY TERRY is the official makeup brand partner for the highly anticipated Disney+ original series, "Becoming Karl Lagerfeld," premiering on June 7th! 🎬 Watch the BY TERRY team on the red carpet and stay tuned on @byterry. #BecomingKarlLagerfeld #ByTerry #ByTerryBeauties #LuxuryBeauty #FashionExcellence #DisneyPlus

✨TIMELESS BEAUTY SECRETS✨ Happy Mother’s Day in France and Poland. At BY TERRY, our wonderful team is celebrating Mother’s Day by sharing treasured makeup tips from their moms and revealing the one special product they would gift her. Join us in honoring the beauty and wisdom of all mothers. Forever in our hearts, happy Mother’s Day to all the incredible mums. #ByTerry #MakeUpThatCaresIsOurSavoirFaire #TimelessBeauty #MothersDay #BeautySecrets

Introducing the transformative #BeyondAFoundation campaign by BY TERRY At BY TERRY, we are proud to redefine beauty standards with our pioneering Brightening CC Foundation. This revolutionary product transcends traditional foundations, offering not only flawless coverage but also a promise of a radiant, rejuvenated complexion that evolves over time. 🌍 This groundbreaking campaign showcases the power of beauty through the voices of 24 individuals from across the globe, each sharing their personal, transformative experiences. It's a celebration of diversity and innovation in beauty, demonstrating the profound impact of our products on real lives. Highlighting our dynamic Out-of-Home efforts, the campaign features two AI-driven videos and a BY TERRY branded bus cruising through high-traffic areas in London, including Oxford Circus. This is further augmented by our presence in luxury retail locations such as Harrods, Selfridges, and Le Bon Marché, and immersive pop-up experiences at Galeries Lafayette. Media Spotlight: We've made significant inroads in major publications like ELLE and captured attention with digital displays in SpaceNK. Digital Engagement: Our comprehensive online campaign spans Instagram, Facebook, YouTube, and TikTok, ensuring extensive reach and engagement across all digital platforms. 🎬 Live at Cannes: We are currently showcasing the full scope of this revolutionary campaign at the Festival de Cannes. Join us in celebrating this momentous occasion as we shine on one of the world's most prestigious stages. #ByTerry #InnovationInBeauty #GlobalCampaign #DigitalExcellence

AS LIGHT AS AIR ✨⁠ The new BRIGHTENING CC FOUNDATION blends effortlessly onto your skin with its barely-there feel.⁠ ⁠ Why we love it? ⁠ 24HR Hydration⁠ +208% Instant Skin Radiance⁠ Lightweight Coverage ⁠ 90% Naturally Derived Ingredients ⁠ Clean & Vegan Formula⁠ ⁠ Available now at byterry.com ⁠

We are very excited to announce our newest innovation ✨The NEW BRIGHTENING CC FOUNDATION has just landed worldwide 🌍 BEYOND A FOUNDATION THE POWER OF A SERUM Unveiling the transformative power of the new foundation – a perfecting, brightening revolution. Our promise: Healthy glowing new skin. As supercharged as a serum and lightweight as a skin tint. It infuses instantly every complexion with high-end serum benefits, blurring natural correction, and brightening long-lasting glow 💫 Available now at byterry.com and launching globally starting April 26th.