Criteo

What role does allyship play in creating a more inclusive work culture? 🤝 For Ana Romero-Tschann, it’s about amplifying voices, promoting inclusivity, and being a strong ally for minority communities. As an active member of Criteo’s BIPOC and LGBTQIA+ groups, Ana is dedicated to spreading awareness and addressing the unique challenges faced by underrepresented communities. Check out her inspiring story as she shares insights on allyship, advocacy, and her journey from Colombia to Criteo. 🌍✨ Read the full interview to learn more about her impactful work! https://bit.ly/403P0qT

How can brands increase visibility across the entire customer journey and drive higher conversions? By implementing a powerful always-on strategy and leveraging targeted seasonal campaigns, Eastpak has achieved outstanding results: ✅ 2.5x higher direct revenue compared to social ✅ 4x higher conversion rate ✅ 23% lower cost per session Curious to learn how they did it? Discover the full story on how Criteo is helping Eastpak achieve sustainable growth. 🔗 Read more here https://bit.ly/4eFX4md

📈 Maximizing brand engagement starts with innovative advertising solutions. Join us for an exclusive session with CVS Media Exchange (CMX) to discover strategies for reaching and engaging loyal CVS shoppers at the digital shelf. This is your chance to gain valuable insights and ask questions to elevate your marketing efforts. 🔗 Save your spot now: https://bit.ly/3YowkBh ⭐️ Key takeaways:  • Discover CMX’s unique advertising solutions to strengthen audience connections • Get a sneak peek into the upcoming roadmap for CMX and Criteo • Learn strategies to effectively partner and align with your business objectives We look forward to seeing you online!   #CMX #OnsiteStrategies

What happens when industry leaders come together to reshape commerce? You get Advertising Week NY! 💥 We kicked things off with an evening of inspiring conversations with industry leaders—an ideal space to connect, share insights, and dive into the future of commerce. A highlight for us was partnering with Shipt for the session "Retail Media Measured: Shining Light on the Holistic Impact of Retail Media." Featuring insightful contributions from Harman Sodhi, Sr. Director Global Insights & Demand Strategy, and David Young, VP Shipt Media at Shipt, we explored how retail media is evolving beyond attributed sales, unlocking deeper insights into campaign effectiveness. Key takeaways: ⭐️ #ROAS is just the beginning: While Return on Ad Spend is important, it’s crucial to leverage other metrics to tell the complete campaign story. ⭐️ Avoid the seasonality trap: An evergreen, always-on strategy is essential for driving sustained sales and improving share rank, regardless of the brand. ⭐️ #RetailMedia as connective tissue: It not only inspires and drives discovery but also creates emotional connections that enhance brand messaging and business metrics. Thanks to everyone who joined us for a night of networking and knowledge-sharing! 💬✨ #AdvertisingWeek #CommerceMedia

What a week at Groceryshop! 🙌 It was a blast connecting with so many brilliant minds in grocery and #CPG, all driving innovation and shaping the future of the industry. Attendees received exclusive access to our latest CPG report, filled with fresh data and insights on trending topics like #personalization, #AI, and #retailmedia, which are key areas driving the evolution of commerce. Exciting news—the official release is just around the corner! 👀 ⭐️ A huge thank you everyone who joined us and contributed to such a fantastic event. We couldn't have done it without you!

Curious about how to live sustainably while still enjoying life? 🌱 Drawing from his personal experience, Guillaume Turri-Werth shares insights on #sustainability challenges and emphasizes that adopting a low-carbon lifestyle can lead to a more joyful and authentic life. He explores cultural behaviors and the challenges of aligning personal and professional values. 🌍 Discover more in the full article below! 👇

Reach the right people. Sell more stuff. Can it really be that simple? With Criteo #CommerceAudiences, yes it can. 🎯 We've combined thousands of commerce signals from millions of real-world shopper journeys, sprinkled in a dash of #AI brilliance, and voilà! A suite of Commerce Audiences that deliver unmatched precision and a privacy-safe path to unlock commerce outcomes at scale across retailers, the open web, and beyond. We say Commerce Audiences are built different because they are. Want to know what that really means? Our new guide has all the answers 👉 https://bit.ly/3A2Vf3H

Are you leveraging the full potential of your #CommerceData?📊 Join our upcoming webinar on Tuesday, October 15 at 10am ET to learn how! What to expect? 💡We will reveal how a strategic mix of pre-purchase intent and post-purchase conversion data can help your marketing efforts. 💡Deeper insights into the shopper journey that will give you a competitive advantage. Whether you're looking to deepen your understanding of consumer behavior or to optimize your campaigns, this webinar is for you! Register now 👉 https://bit.ly/3Y61JqO

How did Oikos drive performance beyond just ROAS? By partnering with Flywheel and Criteo, Oikos, a leading Greek yogurt brand from Danone, unlocked powerful results at Albertsons. With targeted campaigns and a data-driven approach, they achieved exceptional growth across key metrics. 📈 💡Want to know how they did it? Learn more about their winning strategy here: https://bit.ly/3zPLgyE

📢 We’ve teamed up with Belk to launch its first-ever #RetailMedia network! Together, we are empowering national brands across the apparel, accessories, beauty and home categories to increase awareness and drive sales via sponsored product and onsite display campaigns on Belk’s owned-and-operated properties. As the #holiday season approaches, brands can now connect with Belk’s loyal, high-intent shoppers at the perfect time when demand for deals is soaring! 🔗 Learn more: https://bit.ly/4gPPCql #RetailMedia #HolidayShopping #RMN