Dragon Rouge

THE FUTURE OF BRANDS = LIVE BRANDS Principle 3 - Resist Mediocrity The rise of generative AI is a double-edged sword. On one hand, it means that everyone can be a creator, and it makes the creative process simpler and faster. At the same time, in the wrong hands, it could lead to a sea of sameness, feeding off the same references and input repeatedly to create a world of bland brands. Now more than ever, brands need human creativity, craft and experimentation (working alongside AI) to create real connection and stand out in an age of homegenisation and dropping attention spans. Brands that are getting ahead in this space - Liquid Death, The Coca-Cola Company, Hennessy, Marvel Entertainment. Intrigued? Get in touch with us to find out more - grabacoffee@dragonrouge.com #branding #design #brandstrategy #branddesign #brandexperience #future #futures #trends #marketing #innovation #futureofbrands #ai #liquiddeath #cocacola #coke #hennessy #marvel #xmen #craft #experimentation

THE FUTURE OF BRANDS = LIVE BRANDS Principle 2 - Mindful Progress: Restoring Agency Rapid technological progress, coupled with all the disruption and uncertainty in the world - geopolitical, climate, economic, social - means people are feeling more fatigued and anxious. Technology can feel like it’s happening TO people rather than FOR them. But we see a shift beginning, where they want to regain agency over its influence on daily life. Live Brands can give agency back to people and offer a sanctuary of mindful progress, restoring a sense of balance and wellbeing. Harnessing technology in the pursuit of a better quality of life, designed with a life-centric approach. Brands that are getting ahead in this space - Forest app, Humane AI, Lexend, Pinterest. Intrigued? Get in touch with us to find out more - grabacoffee@dragonrouge.com #branding #design #brandstrategy #branddesign #brandexperience #future #futures #trends #marketing #innovation #futureofbrands #ai #forestapp #humaneai #humane #lexend #pinterest

THE FUTURE OF BRANDS = LIVE BRANDS Principle 1 - Deeply Human: Hyper Personalisation. AI and new technologies are upgrading people’s experience of brands from transactional to personal, helping them to feel more deeply understood. Generative AI is using large language models to stage intelligent, two-way conversations, allowing for a more relatable, human-like experience. Brand identity will also become more personalised, responsive and adaptive, with human intelligence. The result? Greater adaptability, the ability to react with empathy, and offer hyper-personalised experiences that win people’s trust. Brands that are getting ahead in this space - The Walt Disney Company, SEPHORA, Oi, Spotify. Intrigued? Get in touch with us to find out more. grabacoffee@dragonrouge.com #branding #design #brandstrategy #branddesign #brandexperience #future #futures #trends #marketing #innovation #futureofbrands #ai #generativeai #disney #sephora #oi #spotify 

Coming soon…. THE FUTURE OF BRAND = LIVE BRANDS Introducing our latest thinking around the shift we are seeing from Static Brands to Live Brands - and four principles to building them. Live Brands are constantly adapting, evolving and responding. They use AI to monitor their environment and consumers, and react in real time. Hyper-localisation, voice-activated engagement and sustainability will be key, ensuring brands not only meet but anticipate consumer needs and preferences. Through this very human approach to personalisation and engagement, Live Brands make life easier, build trust, and create meaningful connections with consumers. We will be sharing an overview of the four principles over the coming days. Watch this space. #branding #design #brandstrategy #branddesign #brandexperience #future #futures #trends #marketing #innovation #futureofbrands #ai 

We were honored to host the AdForum Summit at our Dragon Rouge Paris office last Tuesday. A heartfelt thank you to the entire Consultants and AdForum teams for your time and the enriching exchanges ! We look forward to seeing you all again very soon 🙌 Lisa Colantuono Paul Cowen Bruno Paillet Kim Andresen, Oliver Klein, Nicolas Gondeau, Peter Cowie, Will Hamilton, Johanna McDowell, Chris Kemp, Richard Robinson🔥, Cam Carter, Jeff Estok, Fred Moolhuijsen MSc, Stéphanie Pitet, Marie charlotte LONGUEVILLE, Lisa Leparoux, Elise Longueville, César Vacchiano, Kika Samblás, Patricia Chavez, Marcus Elliott Brown, Tina Fegent (FCIPS), Stefano Arbitrio, Fabio Arbitrio Hervé de Clerck Philippe Paget Hannah Cowie, Carol Mason, Maud Largeaud 🐉🔴 ___________________ Nous avons eu l'honneur d'accueillir l'AdForum Summit au sein de notre agence parisienne mardi dernier. Un grand merci à toute l'équipe de Consultants et d'AdForum pour leur temps et leurs échanges enrichissants ! Nous nous réjouissons de vous revoir très bientôt 🙌 🐉🔴

Ligue Nationale de Basket (LNB) : A bold league 🏀 After redefining its identity, la Ligue Nationale de Basket (LNB) has rebranded the All Star Game and the Leaders Cup, and created two new events: the Young Star Game and the Supercoupe. The goal ? To create unique and attractive identities, embodying the new positioning of the LNB through its competitions. We are proud to have been part of this transformation, highlighting the bold essence of French basketball !🏆 ___________ Ligue Nationale de Basket (LNB) : Une ligue audacieuse 🏀 Après avoir redéfini son identité, la Ligue Nationale de Basket (LNB) a confié le rebranding du All Star Game et de la Leaders Cup, ainsi que la création de deux nouveaux événements : le Young Star Game et la Supercoupe. L'objectif ? Créer des identités singulières et attractives, incarnant le nouveau positionnement de la LNB à travers ses compétitions. Nous sommes fiers d’avoir contribué à cette transformation, révélant l’essence audacieuse du basket français !🏆 Virginie DUVAL & Guillaume Carrey Léo Fanget, Dimitri Mazin, Cécile Mercadier, Romain Araud, Julian Mathis, Edouard Salin, Camille Couvreux, Jerome Marcesche, Aziliz Hideux Bordes, William ANTOINE, Marielle TORRES, Sebastien Jeuffrain, Hugo Butez #Rebranding #LNB #Design #DragonRouge #IdentitéVisuelle #Basketball

PATICEO x Dragon Rouge, a tasty new chapter begins ✨ Dragon Rouge is delighted to unveil the new identity of the Groupe Roullier Agri-Food Division. Three companies (Pâtisseries Gourmandes, Maison Colibri and Alysse Food) join forces to create a new company : PATICEO We contributed to the creation of the brand name in close collaboration with Naemes, and we develop its verbal and visual identity. This new identity marks the start of a wonderful adventure! Thanks to it, Paticeo will be able to realize its ambition: to offer its customers a unique gourmet offering, adapted to every moment of consumption, in France and internationally. _______________________ PATICEO x Dragon Rouge, un nouveau chapitre savoureux commence ✨ Dragon Rouge est ravi de dévoiler la nouvelle identité du Pôle Agroalimentaire du Groupe Roullier : PATICEO, née du rapprochement de trois filiales : Pâtisseries Gourmandes, Maison Colibri et Alysse Food. Nous avons contribué à la création du nom, en étroite collaboration avec Naemes, à la rédaction du discours de la marque et au développement de son identité visuelle. Cette nouvelle identité marque le début d’une belle aventure ! Grâce à elle, Paticeo pourra réaliser son ambition : proposer à ses clients une offre gourmande et unique, adaptée à tous les moments de consommation, en France et à l’international. Camille BENOIT, Mohammed EL GERSSIFI, Dimitri Argiriou, Florenn T.-, Natacha Vaclavik, Marine Fillaut, Marjolaine Deglasse, Xavier Lalanne, Xavier Bertin et Arnaud Brochand Cécile Mercadier Marie Schockweiller Vallon, Vanessa Bascle Barbosa, Doriane Daveau, Isabelle Goh, Justine Brousseau, Alix Jacquart, William ANTOINE, SOPHIE ROLAND, Jerome Marcesche, Marielle TORRES, Sebastien Jeuffrain et Axelle André 🎬 Découvrez ce nouvel univers à travers cette vidéo 👇  

Dragon Rouge & Le Petit Marseillais enthusiastically celebrate the brand's 40th anniversary! 🎂✨ That's 40 years of good smells, cheerful colours, and endless freshness in the bathrooms of French people of all generations. To mark the occasion, Dragon Rouge has created the identity for the Limited Edition shower gels that brings Petit Mousse to life through 4 funny "scenes". Thank you for continuing to bring us so much softness in the shower and for trusting us. 💛 ________________________ Dragon Rouge et @Le Petit Marseillais célèbrent avec enthousiasme les 40 ans de la marque ! 🎂✨   Ce sont 40 ans de bonnes odeurs, de couleurs joyeuses, et de fraîcheur infinie dans les salles de bain des Français de toutes générations. Pour marquer le coup, Dragon Rouge a créé l'identité des gels douche en Edition Limitée qui donne vie au Petit Mousse à travers 4 "scénettes" rigolotes.  Merci de continuer à nous apporter tant de douceur sous la douche et de nous faire confiance. 💛   Emilie Revel, Celine BODIN, Mathilde Liaume-Pauly, Emma Lasry   🐉🔴 : Marie Schockweiller Vallon, Elvire Graff, Margaux Leroux, Marie Dessommes, Vanessa Bascle Barbosa, Aurélien FANNI, Hugo Butez et Marielle TORRES   #AnniversairePetitMarseillais #DragonRouge #design

In honor of Breast Cancer Awareness Month, our imagination ignites ! 🎀 🧠 At Dragon Rouge, we are proud to support breast cancer awareness and Institut Curie throughout October. To mark this commitment, our logo has momentarily transformed from red to pink ! 🎥 Check out our video to see this transformation and join us in this essential initiative. Together, we can raise awareness, support, and contribute to research ! __________________ À l'occasion du mois d'Octobre Rose, notre imagination s'embrase ! 🎀 🧠 Chez Dragon Rouge, nous sommes fiers de soutenir la sensibilisation au cancer du sein et l'Institut Curie tout au long du mois d'octobre. Pour marquer cet engagement, notre logo s'est momentanément transformé de rouge à rose ! 🎥 Découvrez notre vidéo pour voir cette transformation et rejoignez-nous dans cette initiative essentielle. Ensemble, nous pouvons sensibiliser, soutenir et contribuer à la recherche ! #OctobreRose #Sensibilisation #DragonRouge #LutteContreLeCancer

We are delighted to share that we have been shortlisted for four Transform Asia 2024 Awards. Our work for Digital Nasional Berhad for Malaysia 5G for Best visual identity from the technology, media and telecommunications sector. Our work for Yeo Hiap Seng (Yeo’s) for: Best brand evolution (consumer) Best use of packaging (other) and Best visual identity from the food and beverage sector We're looking forward to the ceremony on November 18th in Singapore. Huge congratulations to all involved. #transformawards #branding #design