FutureBrand

One of the biggest stories from the latest FutureBrand Index? The rise of financial services brands. The financial services industry is on an incredible upward trajectory, with brands in this space growing in brand perception faster than almost any other sector. Why? It all comes down to trust. Financial services brands have long been known for stability and reliability, but now, they’re proving they can be just as innovative as tech companies, with something tech often lacks: credibility and responsibility. They’re showing the world that you don’t have to "move fast and break things" to lead in innovation. In fact, quite the opposite. If you work in the financial services sector and want to learn how the biggest brands are achieving this, read the full report. The report is based on a decade of data from the FutureBrand Index. Download it here: https://lnkd.in/eQ8hrHbY #BrandGrowth #FinancialServices #BrandTrust #Innovation

Our team is laser-focused on creating work that drives future growth. That’s why it is always a pleasure to join the Effie Worldwide Awards to see the best of how marketers are measurably driving businesses forward. Joe Lampertius, our President of Shopper Based Design, represented FutureBrand as a judge at this month’s Effie Awards US. He had three observations from his time in the jury room judging entries: - Sales and marketing are closer than ever before - An idea can be great, but it won’t positively impact your business if it doesn’t fit your brand - Simple objectives lead to award-winning outcomes Read more about Joe’s experience at the event and why the best entries reflected these takeaways here: https://lnkd.in/eRuyKJfj #EffieAwards #EffectiveMarketing #Brand

True leadership means putting your people’s interests first. Our People and Culture Director Katy Nunn (nee Burgess) embodies this vision – earning her a spot as a finalist for the Women's Visibility Awards 2025 in "The One Who Puts Our Planet and People First" category! Committed to creating a positive impact on a large scale in the workplace, Katy has embedded employee wellbeing into our company’s core. She has led the MYNDUP and ‘Embrace’ initiatives which help us to offer a gold standard for employee mental health and workplace inclusion. If you want to learn more about what Katy has done to build FutureBrand’s workplace culture and have your say, click the link below to vote now! https://lnkd.in/eg-p3c7s #WomensVisibilityAwards #HR #PositiveImpact #Equity #Inclusion #Changemakers

What’s the first thing that comes to mind when you hear Mario Bros, Marvel and Pixar? For many, it’s their unforgettable characters. Brand mascots can have the same power of recall, capturing brands’ stories in a single recognisable caricature. FutureBrand London’s Executive Creative Director Stephen McGilvray shared his fascination with brand mascots in an interview with Design Week. The discussion, focused on his approach to leadership and design, covered his inspirations, favourite studio item, career-defining moments and more. On the enduring potential of mascots, Nesquik’s story comes to life in FutureBrand’s recent work on the iconic ‘Quicky’ rabbit – evolving it into a dynamic, digital-first character to keep the brand identity fresh and relevant for new audiences. Read more about Stephen’s design and leadership insights 👉https://lnkd.in/eWhVfFcN #Design #Leadership #Creativity #BrandAwareness

Unleashing the Potential of Rural Youth. Advocating for the power of brand to drive positive impact, FutureBrand Paris has worked with Rura to create a new brand design bridging territorial divides and promoting equal opportunities for rural youth in France. Rura, the non profit organisation, had outgrown its original identity and needed to better reflect its ambitions and evolving mission as a leading resource for rural youth. The complex brand challenge was to create a dynamic and engaging visual identity that resonated with both young people and corporate partners. FutureBrand’s fresh approach introduced a sleek U-shaped logo, symbolic of connection, and pulled through a bold, colourful, non-traditional aesthetic to bring the brand to life. Rura now stands as a strong and recognisable force, empowering rural youth with confidence and opportunity. A massive thank you to everyone who took part in this project. https://lnkd.in/e2mPvUCq Rura: Jean Martel, Céline Rancoule, Salomé Berlioux FutureBrand Paris: Hugo Couvry, Louise Bresch, Jonathan Mignot, Joséphine Basly, Clémence Desplanches, Charlotte Gosset, Hélène Pirel #Rebrand #BrandPersonality #Design #Innovation

Over half of connected devices will be haptic-enabled by 2028, so why do brands still overlook the power of multi-sensory brand design? Paul Silcox, our Executive Creative Director, Brand Experience, explores how brands have been using multi-sensory marketing in his article for Creative Bloq. As haptic technology advances at a rapid rate, immersive multi-sensory experiences are becoming more accessible – engaging not just sight and sound, but also touch, feel, and even smell. Multi-sensory marketing creates tangible experiences for a brand-specific audience and breaks behavioral patterns, eliciting a deeper customer-brand connection. Click here to read the full article: https://lnkd.in/eZ8JF2zm #BrandExperience #SensoryMarketing #Innovation #MarketingTrends #Haptics

Who produced the most successful and culturally significant design work of the past year? FutureBrand’s Global Chief Creative Officer Gianni Tozzi will be judging the best creative work around in the Magazine & Newspaper Design category at the D&AD Awards 2025. You can submit your work and read more here: dandad.org/awards #DandAD25 #Design #Creativity

January’s edition of ‘For You’ is here, putting the spotlight on FutureBrand Milan’s four favourite design-led events from the start of the year. 🍸 Nason & Moretti Glassware at Wolfsoniana, Genoa - A display of 40 years’ worth of work from Cristalleria Nason & Moretti, an iconic Murano glassmaking company. Come to Genoa to see modern and futuristic interpretations of the timeless Murano style. 🎨 Visions in motion. Graffiti and echoes of Futurism at Fabbrica Del Vapore, Milan - This exhibition focuses on unlikely parallels between Italian Futurism of the early 1900s and New York Graffiti art from the 1970s. Despite obvious chronological and geographical differences the two styles are united by a questioning of art’s role and meaning in society. 📰 “Grasso” by Giuseppe Gabellone and Diego Perrone at GAM, Turin - You have until March to read the first seven issues of ‘Grasso’ in Turin. This project is made up of seven huge 2 meter by 3 meter magazines, each dedicated to examining and celebrating the visual arts. Seen an inspiring design-led or cultural event coming up near you? Let us know about it in the comments. #DesignEvents #ArtExhibitions #InnovationInDesign #CreativeEvents #CulturalEvents

FutureBrand London has been shortlisted for Campaign UK’s Agency of the Year in the Branding Agency category! For the first time, Campaign’s prestigious UK Awards have opened up to brand businesses, a move that recognises the significance of brand in driving business from top to bottom. Massive congratulations to the entire FutureBrand London team for their achievements over the past year in growing our clients’ businesses through transformative brand strategy and design, including work with Maybourne, SCI Ventures, Nestlé, Air India Limited and PwC. The countdown is on - see you on March 27th at the ceremony. https://lnkd.in/dmk3q26n #AgencyoftheYearUK

Why do some brands embrace the future with bold logo redesigns, while others draw from their past? FutureBrand North America’s Chief Creative Officer, Daniel Andersson, broke down four of 2024’s most notable logo refreshes for ADWEEK, exploring why some brands lean into heritage while others make a clean break. From Mountain Dew to Lord & Taylor, Jaguar, and SanDisk, discover how these brands balance legacy and reinvention in the full article here: https://lnkd.in/eWXcwkAr #Branding #ReBrand #LogoDesign