Ekimetrics

🎨 Our recent study with Google and YouTube found that video ad creative execution is a significant driver of sales performance and resulted in a new way for brands to measure creative effectiveness in a repeatable and scalable way. 🔄️ Find out how to apply this groundbreaking enhancement to Marketing Mix Modeling 👉 https://lnkd.in/euQkH5Kk

How can data science transformation help oversee an insurer's ESG roadmap? 🌱 A French insurer needs to oversee their ESG progress and align with sectoral regulations. We created a comprehensive technical roadmap, turning their sustainability vision into reality. Outcome highlights: 💠 Identified the ESG use cases that apply to their company, mandatory use cases such as CSRD and SFDR, and voluntary use cases based on their engagements and sustainability policy, such as SBTi 💠 Enhanced brand credibility regarding sustainability topics 💠 Provided a 360° view of ESG and data capabilities with detailed architecture scenarios for data collection, monitoring, and reporting according to specific ESG frameworks Discover the full story and our approach in our latest business case 👉 https://lnkd.in/ej3-ykX7 #ESG #CSRD #sustainability #DataScienceTransformation #insurance William NAIT MAZI 🐼 | Théo Alves Da Costa | Natalia D. | Emilie RANNOU | Aurélien Quévenne

At Ekimetrics, our employees are our greatest assets, no matter where they are in the world! 🌍 Today, let’s meet Marc Aoun who joined our Paris office as a Product Owner two years ago, and now is a Product Manager. Here's what Marc thinks sets Ekimetrics apart: “We have a strong focus on product development, alongside consulting, offering a unique combination of consulting services, tools and products. Despite our growth, we maintain a human-scale approach, ensuring close collaboration between employees and their managers, both operational and HR. ” If you want to join a French Tech 120 and Great Place To Work® company? Check our job openings 👉 https://lnkd.in/eMuZDJMW #WeAreEki #jobs #DataScience

Save the date ! 📆 Nous serons présents à La Rencontre des entrepreneurs de France (REF) les 26 et 27 août 2024 à l'Hippodrome ParisLongchamp. Ne manquez pas l'occasion de nous retrouver et d'échanger lors de la 6ème édition de cet événement incontournable. Rejoignez-nous pour des discussions passionnantes et enrichissantes ! 🌟 #LaREF24 #FT120 Laurent Félix | Germain Piveteau | La French Tech

Our recent study with Google found that creative execution is a significant driver of sales and uncovered three golden rules for YouTube video ad creative effectiveness. 💡 Find out how you could increase ROI by up to 2.2X in our white paper for marketers and advertisers 👉 https://lnkd.in/eAmHtvgR

Why is it a game-changer that Bayesian Neural Networks’ can 'know that they don't know'? 💡 Artificial neural networks (ANNs) have transformed fields like self-driving cars and medical diagnoses. However, they can’t say "I don't know." ANNs excel in predictions but struggle with uncertainty, often giving confident answers even with limited or unreliable data, leading to potentially misleading results in critical areas. 📈 Enter Bayesian neural networks (BNNs). Inspired by Bayesian statistics, BNNs embrace uncertainty, acknowledging "I know that I know nothing" when data is unclear. 🔎 Discover the full benefits of BNNs in the latest article by the experts at our innovation lab, Eki.Lab. 👉 https://lnkd.in/ep4MRVeW #bayesian #ANN #BNN #AI #EkiLab

💭 "Ekimetrics combines cutting-edge tools with bold vision and innovation.” The Forrester Wave™: Marketing Measurement and Optimization, Q3 2023. Harnessing over 15 years of R&D, we've developed One Vision, our Marketing Mix Modeling platform. One Vision rapidly translates your data and brand DNA into tangible impact, offering a robust 360° view of your performance: measure, forecast, and optimize. 📉⚙️ Key modules include:  💠 DATA: Efficiently monitor and industrialize your data with comprehensive integration and automated updates. 💠 MODELING: Quickly build and refresh models for fast insights using robust algorithms. 💠 INSIGHTS & OPTIMIZATION: Take concrete actions, monitor impact, and adapt with strategic recommendations and customized plans. Think Marketing Mix Modeling takes six months to deliver results and burdens your team every time? Level up your MMM strategy with the most agile solution for decision-making 👉 https://lnkd.in/efUzpedv #OneVision #MMMLeader #ThatsWhy #MarketingMeasurement

🎙️ New Podcast: Google x Ekimetrics – Measuring Video Ad Creative Effectiveness to unlock 2.2X video ad ROI Hot on the heels of the release of our new YouTube study that measured ad creative effectiveness for four brands over 3+ years, listen to our latest podcast to find out how you too can tackle this final frontier in marketing effectiveness. Join Ariane Pol, Global Head of Research Google, Sona Abaryan, Partner and Stefan Langenborg, Domain Leader at Ekimetrics to hear how we unearthed untapped opportunities using a repeatable and scalable enhancement to Marketing Mix Modeling to capture creative power and the potential to increase ROI by 2.2X. 📈 With 58% of the study’s videos suboptimal and against a backdrop of increasingly limited ability to influence other tactical drivers of performance, there is significant potential for brands to increase sales through this new approach. Listen or watch now 👉 https://lnkd.in/eMvv3MU5

📢 YouTube Creative Effectiveness Study: three golden rules and the potential to more than double video ad ROI We’re thrilled to share the results of a major creative effectiveness study with YouTube: 💠 Three golden rules 💠 Up to 2.2x video ad ROI 💠 New integrated MMM creative effectiveness methodology We took over three years of data across four brands to develop an enhanced Marketing Mix Modeling methodology to measure creative effectiveness in a repeatable and scalable way. Not only did our study show a potential ROI uplift of 2.2x, it also uncovered three golden rules for marketers and advertisers to follow. Find out more and check out our whitepapers now 👉 https://lnkd.in/dzX9tdax With thanks to Ariane Pol, Caroline Balcerzak, and Max Raets at Google for their support, and our Ekimetrics study contributors Sona Abaryan, Stefan Langenborg, Alex FitzGerald, Thaïs Lewko, Haren Bhavnani and Ornella Fettaya.

Our new easy-to-use Interactive ‘Marketer’s Guide to Measurement’ 📊 is designed for Marketing professionals. It explains: 💠 The purpose of different marketing measurement techniques 💠 How they work, their pros and cons 💠 How to use them together – AKA Unified Measurement/Triangulation of Methods 💠 How measurement evolves and what you need to support it 💠 Which data supports which measurement 💠 A glossary of common terms “This has been really useful for Specsavers, making up a key pillar within our effectiveness toolkit and helping us plan and execute our effectiveness roadmap. I see this as a powerful tool for insight and effectiveness professionals to build understanding with their brand and marketing counterparts and onwards into the wider business where appropriate” said Iain Stanfield, Insight Lead, Specsavers Optical Group. With the support of Clare O'Brien, Dan Larden, and Mark Willock, the tool was developed with input from the ISBA Insight & Effectiveness group and has been shortlisted for a DataIQ award. It’s free for everyone to use. Check it out now 👉 https://lnkd.in/eY4p4aRy Our ability to provide advanced tools like this one, leveraging our deep expertise in marketing measurement and our comprehensive understanding of market pitfalls is an example of what led us to be recognized as a Leader in The Forrester Wave™: Marketing Measurement and Optimization Q3 2023. Matt Andrew | Inge Hatton | Sam Arman #MarketingEffectiveness #MMMLeader #ThatsWhy