Equativ

Our combined team is all in for #CES2025! Equativ and Sharethrough's united capabilities will help you beat the odds no matter what your advertising goals may be. Reserve your spot to meet with us in Las Vegas 👉 https://lnkd.in/eEUdtmAH #CES #VivaEquativ #RetailMedia #CTV #Sustainability #Advertising

While cookies may stick around for a while longer, advertising and marketing leaders are gearing up to explore new solutions for data collection and ad targeting. According to the Forrester Consulting study we commissioned in partnership with Sharethrough, 48% of respondents are looking at contextual targeting as a key strategy. Download the study now to see how these tactics can reshape your approach 👉 https://lnkd.in/ezGYy6RM #Forrester #FirstPartyData #ContextualTargeting

While our Serverside.ai team was on the ground at DMEXCO, Sebastian Strootmann spoke with Jenni Baker of The Drum and shared his adtech prediction for the year ahead. Check out their Dodgem Dash interview to see what he and other industry leaders had to say. 👉 https://lnkd.in/dRRtZfKE #SSAI #TelcoData #Video #FirstPartyData

We recently collaborated with GroupM to leverage our Equativ Buyer Connect (EBC) curation platform to build a scaled audience harnessing Utiq’s unique telco-powered first-party identifier and deliver a successful brand awareness campaign for Dr. Oetker. Check out our latest case study to learn how GroupM leveraged EBC to reach new audiences in cookieless environments and reduce wasted investment in the process 👉 https://lnkd.in/eaSsRyQW #Advertising #Data #EquativBuyerConnect

Exciting news! 🌱 As part of our ongoing global commitment to sustainability, we are proud to announce our partnership with Azraq to help advertisers compensate their carbon emissions. This collaboration focuses on local sustainability initiatives in the UAE, including planting mangrove trees, restoring coral reefs, and organizing community clean-up efforts. We believe that together we can drive meaningful change in the advertising industry while empowering our clients to contribute to a more sustainable future. Let’s create a positive impact on our environment! Learn more in Campaign Middle East 👉 https://bit.ly/3BPtlZx #Sustainability #Azraq #AdvertisingForGood

67% of the respondents in our Forrester Consulting commissioned study report SPO as a top challenge when asked about programmatic advertising initiatives at their organization. Want to learn more about the current challenges they face? Download the study here 👉 https://lnkd.in/ejAw7Ufx #Forrester #ProgrammaticAdvertising #SupplyPath

The Green Media Summit is returning for another year of great insights and discussions on sustainability in advertising. Join us and our Sharethrough colleagues on March 20, 2025, for an event you won't want to miss. Be sure to follow Green Media Summit for more updates! #GMS2025 #GreenMediaSummit #SustainableAdvertising

According to US marketing and advertising leaders, curation is essential to maximizing ad placement in appropriate and high-quality contexts. In a study commissioned by Forrester Consulting on behalf of Equativ and Sharethrough, 53% report using curation as part of their cookieless strategy. Download the study to learn about their plans to use curation to future-proof their adtech strategies 👉 https://lnkd.in/ejAw7Ufx #AdvertisingInsights, #ProgrammaticAdvertising, #Forrester

We're pleased to officially announce our new partnership with Dstillery, a leader in AI-driven audience targeting. With Dstillery's audience solutions now seamlessly integrated into Equativ Buyer Connect (EBC), our curation platform, clients will gain even greater access to advanced targeting options. "Partnering with Dstillery allows us to add a further layer of AI-powered targeting that will enable buyers using our platform to achieve even greater media selection precision," commented Claude S., SVP of Retail Media and Data. Learn more in MarTech Cube: https://lnkd.in/eRVXqzuV #AdTech, #EquativBuyerConnect, #AudienceTargeting, #AITargeting

Our teams have been busy building our shared future together! Stay tuned for additional updates as we collaborate to build one of the largest global independent ad platforms and marketplaces. 🚀