HKH Brand Boosting

Really insightful article by the British Beauty Council on The Great British Beauty Clean Up, an initiative led by the Sustainable Beauty Coalition. It’s great to see major retailers in the UK like Boots, John Lewis and Cult Beauty joining forces to tackle packaging waste — these key players have the influence to drive real change in market trends and consumer habits. Educating beauty consumers on responsible disposal is essential, but brands also need to take the lead in making sustainability more accessible. We’re excited to see how this initiative shapes the industry, not just in the UK but globally. We hope it inspires more sustainable business practices across markets 🌎 https://lnkd.in/d3RqdsmK

Breaking into the European market? Getting on the shelves is just the beginning! 🚀✨ With our Events & Activations solution, we help beauty brands go beyond the shelf—creating experiences that captivate, engage, and convert. From trade shows and exclusive press days to in-store pop-ups and retail activations, we take care of everything— so your brand doesn’t just compete but truly stands out. 💄 Pop-ups & special tables that drive in-store engagement and sales 📢 Brand launches & press days that put you in front of media & key retailers 🌟 Immersive experiences that turn shoppers into loyal customers Ready to create a buzz and grow your brand? Let’s make it happen! 💥 *Our K-Beauty brands were successfully launched in co-operation with Orien Trade. 🇰🇷✨ #BeautyMarketing #RetailSuccess #BrandActivation

AI is completely changing the way we discover, experience, and shop for beauty products—it's no longer just a trend, it's the future. 💡✨ This must-read piece from Beauty Matter dives into how AI-powered tools—like skin scanners and hyper-personalized recommendations—are making beauty more customized than ever. No more one-size-fits-all! Take Sequential Skin’s skincare robot, for example—proof that the future of beauty is a fusion of cutting-edge tech and deep personalization. 🚀💄 Brands now have a huge opportunity to rethink how they connect with consumers. But here’s the real question: How do we embrace AI without losing the human touch that makes beauty so special? #BeautyInnovation #AIinBeauty #PersonalizedBeauty #HKHBrandBoosting

We are so proud to announce our collaboration for the launch of Fenty Hair in the UK & Europe! By leveraging our expertise in the hair care market, we helped them understand the competitive landscape, establish the right price positioning, and supported the development of sales materials and launch activations to ensure Fenty Hair made a strong and impactful entrance into the market. We had an incredible journey on this project and gained invaluable insights along the way. We look forward to seeing Fenty Hair thrive across the globe! 🌍 #fentyhair #marketentry #haircareinnovation #europeanexpansion #rihanna #businessdevelopment #beautymarket #beautyindustry #brandboosting

At HKH, we understand that your brand’s success starts with your people. That’s why one of our tailored services is Staff Training—helping you recruit and train sales staff who will consistently represent your brand in the best possible way. A well-trained team doesn’t just sell products—they create experiences, build trust with customers, and ensure your brand story is told authentically. We’ve seen this firsthand while working with Orien Trade Group to launch K-Beauty brands across France. The interest and enthusiasm from the sales staff we’ve trained have been incredible! Ready to elevate your in-store presence with a team that truly embodies your brand? We can make it happen 💪🏻 #BeautyIndustry #StaffTraining #BusinessDevelopment #HKH #BrandExpansion #RetailSupport

Big industry news! Our friends at Douglas are teaming up with The Trade Desk to launch a new retail media platform. This will help beauty brands target audiences more precisely with relevant products—both on and beyond the Douglas network. It’s another clear sign of retail media’s growing role in beauty marketing and a great example of how data and tech are reshaping the game for brands. Excited to see how we can start leveraging this in 2025! #RetailMedia #BeautyMarketing #Beautynews #Beautyinsights #Marketingstrategy

TikTok Shop is revolutionizing e-commerce! Expanding into Spain and Ireland (and potentially France next year), it’s showing how the intersection of content and commerce is shaping the future. Platforms like TikTok offer beauty brands great opportunities to connect with audiences and drive growth. At HKH, we’ve seen this firsthand with clients like Sol de Janeiro, which grew from a cult favorite to a global success through social-driven strategies. With TikTok Shop opening doors in new markets, the potential for beauty brands to thrive in Europe is greater than ever. We are witnessing the beggining of a massive change in the e-commerce scenario! #Ecommerce #TikTokShop #SocialCommerce #BeautyBrands #SolDeJaneiro #TikTok

To celebrate the arrival of our Orien Trade Group partner brands—Banila Co, COSRX, Beauty of Joseon, and TIRTIR—at GALERIES LAFAYETTE CHAMPS ELYSEES we hosted an exclusive event with influencers and clients that explored the innovative world of K-Beauty. Thanks to everyone who joined us for this special moment! #KBeautyInEurope #BanilaCo #COSRX #BeautyOfJoseon #TIRTIR #GaleriesLafayette #BeautyEvent #ChampsElysees

We’re excited to announce the launch of our Orien Trade partner brands—Goodal, Beauty of Joseon, COSRX, and Round Lab—at Printemps Haussmann, an iconic department store in the heart of Paris. Last week, we introduced the brands with several pop-up tables, showcasing the creativity and quality of K-beauty to clients from around the world. This marks an important step in the growth of K-beauty in France. We're very grateful to be working with Orien Trade! #KBeauty #BrandLaunch #PrintempsHaussmann #Goodal #BeautyofJoseon #COSRX #RoundLab #EuropeanExpansion #BrandDevelopment

Last week, we had the exciting opportunity to dive into the Swedish beauty retail market in person. One of our highlights from the experience was visiting the new H&M Beauty store in Stockholm—one of only two flagship stores launched this year! The store brings exclusive in-store services that add personalization to the shopping journey, such as beauty bars and nail services. Beyond showcasing H&M own makeup line, the store offers a curated selection of over 80 global and Scandinavian brands. There’s even a dedicated K-beauty section —a thoughtful touch for beauty enthusiasts seeking the latest trends. From its sleek store layout to its connection with H&M’s fashion offerings, H&M Beauty creates a ‘total look’ experience, where customers can shop both fashion and beauty under one roof. We're interested to follow H&M Beauty closely to observe their next steps!