Polar Analytics

Something big is happening in the ecommerce analytics space, and I couldn’t be more excited to share it with you 🥁 I’m thrilled to announce Polar Analytics' partnership with Swanky (Shopify Plus Agency), a data-driven agency specializing in Shopify Plus brands. Imagine being able to focus on what truly matters for your business instead of hunting for data. That’s what this collaboration is all about — unlocking growth for brands and helping them to unleash their true potential. Since switching to Polar Analytics, Swanky has experienced transformative results for their clients. They can now quickly aggregate data, filter metrics, and pinpoint growth drivers, leading to significant improvements in reporting and performance tracking. We're excited to see the long-term impact this will have on their clients' success. This partnership is already fostering an environment of learning and creativity. With Swanky's expertise and our powerful analytics platform, we’re setting the stage for unprecedented growth – and you're invited to join us. Ready to elevate your growth strategy? Check out Tom Cox's blog in the comments below to learn more about how you can leverage Polar Analytics to empower your brand.

Uncover the true power of cutting-edge data solutions and AI-driven insights as David delves into Polar Analytics' revolutionary plug-and-play data stack. Gain invaluable knowledge about creating a reliable source of truth for data activation, enabling you to make impactful decisions and drive revenue with ease. Join us on today's episode with Jordan West and David Dokes 🐻❄️. Key Takeaways: 1. 📈 Importance of reliable data for ecommerce growth 2. 🛠️ The power of a plug-and-play data stack 3. 💡 Leveraging AI insights for revenue optimization 4. 📊 KPIs focus on revenue, ad spend, and contribution margin 5. 🌟 Leadership's impact on team potential Timestamped Overview: 00:00 Jordan West is back with ecommerce scaling tips, focusing on analytics during the slow August months. 09:04 Plug-and-play data stack for merchants, connects tools, expands to ops, inventory, finance. Ready-made reporting, AI analysis, built for Shopify and Amazon brands. 16:14 Comparing Shopify to Triple Whale's Sonar; discussing preference for specialized platforms over general ones due to specific use cases and brand identity. 17:15 Software cycles: bundling and unbundling, AI advancement, core platforms, conversion API, brand preference for centralized solutions. 26:18 Cold emailing works better for B2B than B2C, may hurt businesses. Apple's motive questioned. 30:15 Analyze objective data for sales from various platforms, establish target for customer acquisition cost based on lifetime value. 31:01 Monitoring marketing performance through key KPIs to determine spending adjustments and customer value. 44:26 Challenge to raise lid, learn from leaders, 20% rule mentioned. Listen to the full episode here: https://bit.ly/3Z5iNzi #SurvivalOfTheFittest #RaisingFunds #CompetingSolutions #LearningFromPastExperiences #MarketingMessages #DataEnrichment #B2CEmailMarketing #Regulation #PrivacyInitiatives #AnalyticsConsiderations #SourceOfTruthForData #ConversionAPIConnectors #SoftwareCycles #ReductionInWorkforce #EcommerceData #DataOverload #SourceOfTruth #AttributionBattles #KPIMonitoring #Leadership #DecisionMaking

Forget what you think you know about abandonment emails. We’re about to flip the script on your entire strategy. In our latest blog post, we've uncovered eight proven tactics used by leading brands, complete with real-life email examples. But that's not all — we've also put together a comprehensive ebook that dives even deeper into these game-changing strategies — complete with 50+ emails, filled with insights, email timing, industry breakdowns, and full email sequences. Here’s the truth: - Your timing might be off. Sending too soon? Too late? It’s costing you big time - You’re writing like robots, not humans. (Yep, that’s why they’re not clicking) - You’re probably ignoring the power of social proof (Hint: It’s not just about reviews). - And don’t get me started on your email design. (Spoiler: It matters. A lot.) This isn’t armchair theorizing. We’ve dissected eight powerful tactics, illustrated by eight brands that are turning abandoned browse, carts, and checkouts into cash cows. Dive into the blog for some real examples with real results. Dig in below the comments to transform those almost-sales into actual revenue. https://lnkd.in/gk6Rmb4t

70% of your website events are being missed. Let that sink in. Here’s the deal: Privacy changes aren’t just messing with your ads. They’re silently killing your email game too. And you’re probably clueless about it. Think your targeting is sharp? Your triggers on point? Think again. You’re probably missing a ton of opportunities to engage high-value shoppers at critical moments. And guess what? They might never come back. The thing is, it’s not about hoarding more data. It’s about squeezing every last drop of value from the data you’ve already got. We’re talking first-party data. Pixels. Conversion APIs. Klaviyo Flow Enrichers. This isn’t just nice-to-have anymore. It’s your lifeline to recover up to 70% of lost revenue. So here’s the question. How much money are you leaving on the table right now? Do you even realize that you are leaving any? And more importantly, what are you going to do about it? Ready for some answers? Dive into our latest blog post in the comments below 👇

We’ve all been there — innocently browsing online, adding items to our cart as a wishlist, then abandoning the site without a second thought. I’m guilty of this too, and it got me thinking: how do top brands handle these almost-purchases? The curiosity sparked a two-week deep dive into the world of abandonment flows. I targeted top-performing brands using Klaviyo and put myself in the shoes of a typical shopper. Here’s what I did: 1. Created accounts or signed up for marketing emails to ensure my actions were trackable 2. Browsed products on their websites, added items to my cart, or sometimes went through part of the checkout process 3. Left without completing purchases Then, I waited. Days turned into weeks as I collected every abandonment email these brands sent. The result? A treasure trove of 22 unique abandonment email sequences with follow-ups. Now I'm excited to share these real-world examples with you to help optimize your own email marketing strategies and recover more abandoned carts. To get access to this email flow goldmine, simply: 1. Make sure we're connected 2. Like this post 3. Comment "flows" Then I’ll send you the full file of abandonment email sequences. P.S. I'll leave a comment below for the brands that didn’t make it to my inbox. Let’s chat, we can review your abandonment flows together and uncover potential improvements.

We hit the bullseye with this one 🎯 “First of all, tysm for the new custom metric builder. I just built out these metrics that would have took me like an hour - took 5 min!” Our customers have been raving about this latest enhancement to Custom Metrics (called Nested Custom Metric). This highly requested upgrade with numerous direct requests from our customers has become a game-changer, empowering brands to create personalized, accurate analytics for their unique business needs. The driving force behind this release? Reducing the time our customers spend on defining and managing their custom metrics. With our refined Custom Metrics editor now featuring multiple tabs, users can open and modify several custom metrics simultaneously. For our data wizards, we’ve implemented safeguards to prevent circular references. If Metric A uses Metric B and vice versa, our system will catch any potential issues, display an error message, and ensure metrics remain reliable. It's been amazing to see how our customers are leveraging these new capabilities to personalize their reporting workflows. At the end of the day, our mission is to empower our brands with the tools and insights they need to thrive, and this is just the beginning.

We’ve been walking prospects and clients through the Klaviyo Flows Enricher and I feel it’s time to share just how quick and effective this feature is. As a millennial, navigating TikTok, Shorts, and Reels isn’t my natural habitat but I’m embracing it thanks to our marketer who is right on the edge of Millennial and Gen Z. My fellow millennial David Dokes 🐻❄️ gets it too. In this short video, I break down how the Klaviyo Flows Enricher can enhance your email marketing strategy by capturing up to 70% more abandonment events, leading to significant revenue boosts. This feature is not an add-on or a nice-to-have. This is revenue you should be making because you’d only be sending emails to those who consented to tracking and accepted marketing emails. You’ll see how simple it is to duplicate existing flows and start seeing results within just weeks. Check out this quick video and let me know what you think! More info in the comments.

We've all dealt with the frustration of user tracking issues due to iOS privacy changes. Modular Closets was no different. At first, they didn’t realize how significantly these changes affected their email performance. They were unaware that Klaviyo was missing crucial events. It wasn’t until they installed Polar that they saw the full extent of the missed opportunities and potential revenue slipping through the cracks. Our team approached Modular Closets introducing the Klaviyo Flows Enricher, a tool we recently designed to capture up to 70% more abandonment events and enhance email flows. This first-party solution spots missed events, connects them to previously subscribed email addresses using our in-house Identity Graph, and sends these addresses back to Klaviyo. By simply duplicating their existing flows and enriching them with this new data, Modular Closets reached an additional 4,188 sends in Browse Abandonment Flow emails with a 54% revenue boost in just 28 days. “While I am a huge fan of Polar for their fantastic software, which has streamlined my super-complicated data stack, the new offering has raised the bar even further with its immediate ROI, in terms of lost revenue recovered,” says Yisroel, from Modular Closets Curious about how they did it? Check out the link in the comments below!