The Audiencers

ARPU, one of the less reliable metrics for publishers? https://lnkd.in/eiDzg9Am Joffrey Oliver Ricome Ricome, Marketing & Digital Director at Uni-médias, shares his view

If you're looking for support in better connecting your organization & journalists to audiences, maybe through user needs, product work or AI, Khalil A. Cassimally is now doing consultancy, and he's definitely one to work with!

"An effective retention strategy focuses on the right customers at the right moments in the lifecycle" The Retention Coach, Tom Burrell, talks on how retention is key to growth and it's connection to acquisition work in our latest guest post on The Audiencers https://lnkd.in/eDNx-iCj

There are still some places left for the subscription workshop of The Audiencers on Monday in Berlin. signup here: https://lu.ma/x9nuni87 (unfortunately, myself, I will not be able to attend)

Will we see you at Arc XP's Connect London event in 2 weeks? Our very own Marion Wyss will be speaking on AI's role in connecting with audiences, alongside Echobox and FT Strategies, an essential topic for succeeding in digital reader revenue models. Registration for the event is here: https://lnkd.in/evkPJXxw Both Marion & Madeleine White will be in London for the week, so drop us a message if you're around and fancy a coffee (or wine!)

Today it's all about data. We probably don't need to explain to you how important it is for subscription success, but data is often still a specialist topic that many people are afraid of. So that you can feel a little smarter in your next conversation with data colleagues, Lennart Schneider has summarized three insights from an interview on his podcast, Subscribe Now, with data specialist Dr. Ana Moya (ex. Handelsblatt Media Group and Funke). https://lnkd.in/e_wgUqDG

At The Audiencers' Festival London, our good friend Ismael Nafría Mitjans shared 5 secrets behind the success of Argentina's Clarín, the most successful Spanish-language media subscription. > Strategy > Registration & Subscription > Big Data team > Newsroom organization > Decisive notes Summary from his session on The Audiencers: https://lnkd.in/ezjF5REp

Founded in France and now with a UK edition, Maddyness is the go-to magazine for entrepreneurs and innovators. Having first developed a loyal, engaged community of readers, Maddyness recently launched their premium offer, Maddy+, including a one-time-payment lifetime offer, aimed at their most dedicated readers. Marion Wyss interviewed CEO Louis Carle and Head of Product Rose-Marie CHAMIEH on the launch of this lifetime offer, sharing some learnings so far https://lnkd.in/eBGE3CwK

In 2023, Canada's media landscape changed dramatically with the Online News Act (C-18), aiming to ensure fair pay for Canadian media from major online platforms and redistribute millions to the Canadian news industry each year. However, Meta (including Facebook and Instagram) reacted with unexpected firmness, refusing any negotiations and deciding instead to block access to news content on its platforms in Canada.   Overnight, for CBC/Radio-Canada, Canada's public broadcaster, a social ecosystem on Meta, including more than 106 Facebook accounts and 63 Instagram accounts, were paralyzed, making content inaccessible. Christophe Cluzel & Catherine Léger, PMP from the Radio-Canada team share how they reacted to this change, its impact on their strategy and how they're coping today (spoiler: it's actually made them stronger!) https://lnkd.in/eaDYCF9s

When developing pricing and packaging strategies for a subscription product, it’s often tricky to balance contrasting objectives. Maximizing acquisition, increasing revenue, boosting retention… it’s hard to do all these things at once. According to Jonathon Grant, Senior Director at Simon-Kucher, taking a customer-centric approach to pricing and packaging allows you to minimize these trade offs. Very interesting insights from our chat with Jonathon on The Audiencers: https://lnkd.in/efxWX8w5