Mather Economics

Exciting news! Mather's leadership team is attending International News Media Association (INMA)'s Media Innovation Week in Helsinki. Our CEO Mather (Matt) Lindsay, VP of Sales and Marketing, Ariel Burkett, and Director of Europe, Ignaz van Hasselt, are ready to connect with global media leaders and explore the latest innovations shaping the industry. 🚀 If you'll be there too and are interested in exchanging ideas or discussing cutting-edge strategies, don’t hesitate to reach out to them! ✉

As we look ahead to 2025, what’s the key factor influencing your tech decisions? 💬 Cast your vote in the poll below and share your insights with us!

Marking one year of strategic growth with Sophi by Mather Economics! 🚀 Since adding Sophi to our portfolio, we've helped publishers around the globe streamline their daily tasks with AI-powered tools, saving valuable time and boosting revenue. Together, we're reaching more publishers than ever before! Discover how we’re making an impact. 👇 Get in touch to learn more ✉ https://shorturl.at/D5rCA

Elections present a crucial moment for news media to showcase their profound impact and essential value. With the U.S. election season in full swing, publishers can capitalize on increased readership to drive engagement and boost revenue. 📈 Our latest article reveals how publishers can seize this opportunity, providing strategies to enhance audience interaction, broaden their reach, and effectively monetize content through strategic coverage. Start reading here 👉 https://shorturl.at/riq7Y

As publishers consider transitioning print subscribers from home delivery to mail due to rising costs and labor shortages, a critical question arises: How should pricing strategies adapt? In this edition of Mather Insights, we explore key insights for a smooth transition, share pricing best practices, and cover essential tactics for mastering election coverage. Plus, catch a recap of our latest pricing webinar and dive into an insightful blog on understanding subscription propensity. Subscribe to receive our newsletter in your inbox 👇 https://shorturl.at/jb907

Is your advertising strategy ready for the future? 🤔 After Google’s decision to delay the phase-out of third-party cookies, the question on every publisher’s mind is: What’s next? Discover how advertising teams are reducing cookie reliance and adapting to a rapidly changing landscape in our latest blog by David Clinch, VP of Partnerships. 👉 https://shorturl.at/phkt5

We're excited to share our latest customer testimonial from LNP Media Group! Chris Fidler, General Manager at LNP, highlights the impact of our partnership, emphasizing how our responsive and expert team played a key role in their recent success. Within the first month, LNP gained 195 new digital subscribers and adjusted print rates to address circulation trends. 📈 This testimonial is a great example of how data-driven insights and strong collaboration can drive real growth. 🚀

Wondering how leading publishers are transforming their pricing strategies for growth and sustainability? 📈 In our recent webinar, "Pricing in Practice: Insights from Leading Publishers," Mather’s Alicia Queen led a dynamic discussion with industry experts Rachel Ciampaglia from The Philadelphia Inquirer and Susan E Kerr from The Dallas Morning News. Dive into our recap to discover the strategies they use to combat pricing fatigue, boost retention, and navigate the challenges and opportunities in today’s rapidly changing media landscape. Start reading here 👉 https://shorturl.at/qjyw2

As labor shortages and rising costs push news publishers to shift from home delivery to mail delivery, many wonder how to navigate this transition. But how will this impact revenue, pricing, and subscriber retention? 🤔 In this article, Nathan Hart and Becca Bettinger analyze data from over 60 markets to reveal what publishers can expect during this strategic pivot and offer actionable strategies to mitigate risk and sustain revenue growth. Learn more in our article below. 👇

Meet us in Atlanta next month! 👋 If you're attending ONA this year, don't miss the chance to connect with Arvid Tchivzhel to talk product, tech, data, and revenue growth. He would be happy to catch up and chat about the latest innovations in tech and AI to enhance newsroom performance. 🤖 Don't hesitate to send him a personal message to arrange a meet-up!