Area Marketing Manager H/F

Derma is the skincare division of the leading Spanish group Puig, gathering the dermocosmetic brands:

- Laboratoires Dermatologiques d'Uriage, synergizing Alps thermal water and dermatological expertise to care all & every skin,

- and Apivita, potentializing nature & science to pollinate beauty holistically.

At Derma, we place our passion and commitment to natural & human ecosystems at the heart of everything we do. This value is captured & embodied in each one of our products, which are developed in a spirit of safety, efficacity and sustainability to convey the vision of a responsible beauty respectful of nature and people. Deeply imbued with this philosophy, our brands spread this unique beauty conception all over the world.

AREA MARKETING MANAGER

• Reports to the Global 360° Marketing Manager
• Lead the global marketing strategy roll-out among the priority countries of his/her zone.
• Provide strategic direction on marketing funnel and mix.

Strategic Marketing:

• Provide strategic marketing recommendations to countries: product portfolio (assortments, launches and delistings), marketing investment priorities (per range, per segment, per channel), annual trade plan, merchandising, 360 go-to-market activations, pricing, etc.
• Ensure efficient brand equity representation and implementation across countries. Create brand launch tool kits and guidelines.
• Contribute to local budget construction and efficient "glocal" marketing adaptations: local amplification of global strategy, contribution to local marketing calendars, or corrective actions based on Global Plan and KPI dashboard monitoring.
• Develop country tracking tools: sell-in, sell-out, performance analysis, competitive intelligence etc

Country communication:

• Liaise between global and local teams and between countries: work closely with markets (regular market visits: 25%), spread best practices, animate community of marketers, collect relevant local feedback and identify needs on products and campaigns, support vertical experts (medical, digital) in the local execution of their global strategy.
• Ensure relevance of DAM platform.
• Prepare and animate the seminars and key international meetings.

Operational Marketing support:

• Drive POS Material stock with internal services and countries
• Approve local designs
• Adapt merchandising local guidelines

Profil

FORMATION (Niveau / Nature du diplôme):

• Master in Marketing / Business School

CONNAISSANCES METIER / TECHNIQUES (Outils / Logiciels):

• Strategic thinking and fast-decision making
• Result-oriented and business minded
• Good knowledge of Dermo-cosmetics market
• Excellent inter-personal skills and strong capacity to convince and negotiate
• Pack Office

LANGUES (Niveau):

• Fluent in English
• 2nd language is a plus

EXPERIENCE (Nombre d’années / Poste / Secteur d’activité):

• Minimum 5 years of experience (without internships) in an Operational Marketing department (Global or Business Unit)
• International experience is a plus

SOFT SKILLS

• Very good interpersonal skills and a sense of service
• Leadership
• Be autonomous, structured, rigorous, organized
• Very good communication skills - oral presentation: International seminars / country meetings
• Be team spirit oriented with a positive state of mind (solution-oriented, dynamic, optimistic)