BOUCHERON – Europe Marketing & Communication Manager F/H/X
BOUCHERON – Europe Marketing & Communication Manager F/H/X
Boucheron
Paris
Découvrez qui Boucheron a recruté pour ce poste
Summary
Created by Frédéric Boucheron in 1858, Maison Boucheron has evolved through four generations of direct descendants. A visionary designer and the very first of the great contemporary jewelers to open a boutique on Place Vendôme, Boucheron still embodies absolute excellence in Jewelry, High Jewelry and Watchmaking today. The Boucheron style, free and daring, never ceases to invent the classics of tomorrow.
Job Description
We are looking for a Marketing & Communication manager for Europe to join the EMEA Marketing & Communications team. The Marketing & Communication manager for Europe will report to Marketing and Communication Director EMEA.
The Marketing & Communication manager for Europe will be responsible for:
Designing and planning the Marketing & Communication strategy in Europe in accordance with the Region marketing and communications strategy and the business priorities
Overseeing the implementation of the Europe Marcom strategy through Product merchandising, Visual merchandising, communication campaigns including paid media, events & VIC Care, PR activities to support the brand Retail & wholesale distribution network
Implementing action plans for each country and network (Retail and wholesale)
Managing the Europe Marketing & Communication team while ensuring a close monitoring of the Europe communication budget.
YOUR MISSIONS:
Your main missions would be the following:
Europe Marketing & Communication strategy:
Conduct drawing and implementation of Europe Marketing & communication strategy in coordination with regional marketing & communication management.
Propose and develop actions to boost sales in all European networks
Define opportunities / priorities based on a strong understanding of brand DNA & market positioning conducting market trend analysis, competitor benchmarking, competitive analysis or/and sharing of results of market studies
Lead and animate the Europe Marketing & Communication team: merchandising, visual merchandising, event & VIC Care, PR & training
Fix and communicate clear targets / objectives / missions of all team members, clearly establishing priorities
Help to define improvement potentials and ensure individual professional development by assessing strengths and weaknesses
Implement efficient work methodologies and reporting
In collaboration with regional media manager, contributes to the paid media strategy in the markets concerned
Advise on media buying and sponsorship opportunities to maximize the coverage, recommend the most appropriate media mix and suggest effective media and PR programs to promote brand image.
Follow-up editorial performances with PR manager and support any PR initiatives in European markets.
Orchestrate product launches and 360° international plan roll-out with the objective of maximizing the commercial impact and market exposure of the brand, coordinating all departments (communication, PR, merchandising, training…)
In collaboration with regional merchandising manager supervise merchandising activity for the area (sales forecast, assortment, stock rotation…)
Responsible for marketing presentations for commercial meetings as well as any external/internal marketing presentation.
Report to International Marketing team all necessary feedbacks and needs
Based on Europe brand director needs business priorities, design marketing and communication strategies to drive traffic and support sales
Define and coordinate trade marketing plans for boutiques and wholesale partners in collaboration with brand directors.
Allocate budget according to commercial targets and activity plans.
Follow-up wholesale contribution budget consolidating all expenses.
Validate all marketing and communication activation in Europe ensuring that brand image and strategy are respected.
Build efficient instore activity, event and VIC care treatment strategies
Oversee the roll-out of yearly visual merchandising program and respect of visual merchandising guidelines in both Retail and wholesale and suggest any idea to enhance the brand visibility in the network.
Act as a linking pin between commercial and regional marcom teams and ensure transparent & smooth communication flow between all departments
Lead any transversal European projects; specifically orchestrate the annual European partners’ days with all stakeholders
Define communication budget for Europe in collaboration with Regional Marketing & Communication Director and participate to budget reviews
Monitor expenses and fill in all financial reports (on a monthly and quarterly basis)
Ensure that global budget is respected making necessary adjustments within the European budget
8 years of experience in marketing and communication positions, ideally in the luxury industry
Degree holder, prefer communication, marketing, or business management major
Proficient in developing, executing and measuring communication strategies, aligned with a brand platform
Strong business sense, customer oriented
Strong at planning and organizing
Good team player with strong leadership skill
Excellent communication and presentation capability
Fluent English and French
Contract type: CDI
Starting Date: Q2 2024
Boucheron is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively
and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.
Job Type
Regular
Start Date
2024-05-06
Schedule
Full time
Organization
BOUCHERON S.A.S.
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Niveau hiérarchique
Non pertinent -
Type d’emploi
Temps plein -
Fonction
Marketing et Ventes -
Secteurs
Commerce de détail d’articles de joaillerie et de bijouterie
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