SIAL Paris

𝗔𝗿𝗲 𝘃𝗲𝗴𝗮𝗻 𝗰𝗵𝗲𝗲𝘀𝗲𝘀 𝗵𝗲𝗮𝗹𝘁𝗵𝗶𝗲𝗿 𝘁𝗵𝗮𝗻 𝗿𝗲𝗴𝘂𝗹𝗮𝗿 𝗼𝗻𝗲𝘀? 🧐 In recent years, the cheese industry has seen a rise in vegan alternatives, with consumers shifting their diet towards veganism or deciding to cut back on dairy due to lactose intolerance.🧀 Two types of vegan cheese exist: some are made with nut-based ingredients such as cashews, almonds, soy, or oats, and others are created with coconut or palm fruit oils. Typically, oil-based cheeses are more processed than their nut-based counterparts. 🤩 𝗦𝗮𝘃𝗼𝗿𝘆 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀: Vegan cheese are great non-dairy alternatives for consumers looking to reduce their lactose intake or cut down on calories. This product is environmentally friendly as it requires less water and emits fewer greenhouse gases. 👀 𝗖𝗵𝗲𝗲𝘀𝗲 𝘄𝗶𝘀𝗲𝗹𝘆: However, these types of cheese may not become your household staple for several reasons as they are lower in proteins and in calcium. Generally, dairy cheeses have 𝟱 𝘁𝗼 𝟴𝗴 𝗺𝗼𝗿𝗲 𝗽𝗿𝗼𝘁𝗲𝗶𝗻 𝗽𝗲𝗿 𝘀𝗲𝗿𝘃𝗶𝗻𝗴 than vegan cheese and offer between 𝟭𝟬 𝘁𝗼 𝟮𝟬% 𝗼𝗳 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀’ 𝗱𝗮𝗶𝗹𝘆 𝗰𝗮𝗹𝗰𝗶𝘂𝗺 𝗻𝗲𝗲𝗱𝘀. → Vegan alternatives are high in saturated fat due coconut or palm oils, it is necessary to check the labels to assess the overall nutritional ingredients. "I would recommend consuming vegan cheese in moderation — about once or twice a week — and being mindful of portion sizes. It's best to choose a cheese that satisfies your taste preferences while recognizing that it should be treated as an occasional addition rather than a staple" - Sue James, owner of Pinnacle Health & Wellness, LLC Overall, vegan cheese can be an excellent alternative and healthier for specific types of cheeses, but in small doses to ensure a balanced diet.🤝 #SIALParis #Vegan #Cheese #FoodIndustry

𝗦𝗮𝘆 𝗰𝗵𝗲𝗲𝘀𝗲! 𝗦𝗜𝗔𝗟 𝗖𝗮𝗻𝗮𝗱𝗮’𝘀 𝗿𝗲𝗻𝗼𝘄𝗻𝗲𝗱 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗵𝗲𝗲𝘀𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻 𝗶𝘀 𝗺𝗮𝗸𝗶𝗻𝗴 𝗶𝘁𝘀 𝗴𝗿𝗮𝗻𝗱 𝗿𝗲𝘁𝘂𝗿𝗻! 🧀 🤩 The international cheese competition is back at SIAL Canada on April 29th, in Toronto, under the presidency of Gurth M. Pretty, a cheese expert. An esteemed jury will evaluate the finest cheeses across 28 categories, an opportunity for professionals to be recognized for their excellence and innovative products. “The International Cheese Competition by SIAL Canada is a great opportunity for cheesemakers to submit their cheese, to be judged amongst similar cheese from around the world, receive constructive feedback from cheese industry professionals, win in their category and possibly be named Grand Champion.” - Gurth Pretty 𝗪𝗵𝘆 𝗽𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗲?💡 → Boost visibility: your cheese will be featured on SIAL Canada’s website and in the press → Gain recognition from key industry players and visitors → Engage with consumers by showcasing your cheeses during tasting workshops → Network with professionals 📩 Deadline to participate in the competition: April 2nd, 2025 Curious about the competition?👀 Learn more about it here 👉 https://lnkd.in/g4V2dBqN #SIALParis #SIALCanada #Cheese #FoodIndustry

𝗧𝗵𝗲 𝗴𝗹𝗼𝗯𝗮𝗹 𝗰𝗵𝗲𝗲𝘀𝗲 𝗺𝗮𝗿𝗸𝗲𝘁: 𝘄𝗵𝗲𝗿𝗲 𝗵𝗲𝗿𝗶𝘁𝗮𝗴𝗲 𝗮𝗻𝗱 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝗻𝘁𝗲𝗿𝘁𝘄𝗶𝗻𝗲! 🧀🤝 The cheese market is projected to experience steady growth within the next decade, increasing from USD 168.72 billion in 2024 to USD 226.75 billion by 2034, 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝗮𝘁 𝗮 𝗖𝗔𝗚𝗥 𝗼𝗳 𝟯% 𝗱𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝗽𝗲𝗿𝗶𝗼𝗱. 🌍 𝗟𝗼𝗰𝗮𝗹 𝗱𝗮𝗶𝗿𝘆: Europe is leading the global cheese market by contributing more than 38% of market share in 2023. Home to global brands such as Président, Paysan Breton, and Coeur de Lion, the European market will be USD 87.30 billion by 2034. → North America is the market’s second key player due to the rise of fast-food and packaged food products. Asia is seeing significant growth, driven by Western dietary influences, increased urbanization, and the rise of cheese consumption in China, India, and Japan. 🙌 𝗖𝗵𝗲𝗲𝘀𝘆 𝗱𝗶𝗲𝘁𝘀: The cheese market is constantly evolving due to consumers’ preferences rising for protein-rich and diary-based diets which support its expansion. This development requires brands to innovate their offerings to stay relevant, some are creating plant-based cheeses while others are focusing on selling premium. 🤩 𝗖𝗿𝗲𝗮𝗺𝘆 𝗧𝗼𝗺𝗼𝗿𝗿𝗼𝘄: The market has a promising future due to rising demand for traditional and innovative products, while the rise of plant-based and lactose-free alternatives present new opportunities for brands to widen their audience. #SIALParis #Cheese #FoodIndustry

𝗧𝗵𝗲 𝗰𝗵𝗼𝗰𝗸-𝗵𝗼𝗹𝗱 𝗼𝗳 𝗘𝗿𝗲𝘄𝗵𝗼𝗻: 𝘁𝗵𝗲 𝗔-𝗹𝗶𝘀𝘁 𝗰𝗲𝗹𝗲𝗯𝗿𝗶𝘁𝗶𝗲𝘀’ 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝘄𝗲𝗹𝗹𝗻𝗲𝘀𝘀 𝘀𝘁𝗼𝗿𝗲 🌱🛒 Erewhon has become the most expensive supermarket in Los Angeles and its suburbs. From a $26 water bottle to $40 hot sauces, the store has for its target market the rich and famous. The owners claim to enhance the health of their community by providing organic, ethically sourced food that supports their bodies and the planet. Shopping at Erewhon is a luxury experience, the supermarket is clean, organized, and well-designed to ensure a flawless grocery trip. 🍓𝗦𝗺𝗼𝗼𝘁𝗵𝗶𝗲 𝗼𝘃𝗲𝗿𝗹𝗼𝗮𝗱: Collaborations with celebrities put Erewhon on every for you page, due to people tasting the smoothies created by singers, influencers, and actors. It is a marketing masterclass as the supermarket turned a healthy drink into an Instagrammable status symbol. → Between the Hailey Bieber’s strawberry glaze skin and Sabrina Carpenter’s Short n’ Sweet smoothies, Erewhon capitalizes on trending celebrities, leveraging their fame to attract customers willing to splurge on $22 smoothies. 🤝 𝗚𝗿𝗼𝘄𝗶𝗻𝗴 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆: The wellness store fosters community by donating over 25 million pounds of food, supporting local charities, recycling sustainably, giving back a portion of proceeds, and partnering with small businesses and farmers. Fun fact: The latest Erewhon craze is trying its $19 Japanese strawberry. 👀 #SIALParis #Erewhon #FoodIndustry

𝗙𝗼𝗼𝗱 𝘀𝗲𝗻𝘀𝗼𝗿𝘆 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: 𝘁𝗵𝗲 𝗸𝗲𝘆 𝘁𝗼 𝗱𝗲𝗲𝗽𝗲𝗿 𝗯𝗿𝗮𝗻𝗱 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀? 🍓🍩 Did you ever visit an Abercrombie & Fitch Co. store and get hit by an overwhelming smell of cologne? Welcome to the world of sensory marketing, where consumers associate a smell, texture, or taste with a brand. More than just a meal, food is now a powerful ingredient for brands to attract and connect with consumers. While two industries may seem non-compatible, they work perfectly in marketing strategies with innovative solutions to recreate a physical sensory allure in a digital space.🤝 The beauty and fashion industries have used trendy marketing to sell their products. Let’s unveil two brands that quickly understood its importance.👇 🥛 rhode skin, Hailey Bieber’s skincare brand, is known for its food sensory campaigns, which are paired flawlessly with each product launch. Whether its pouring milk down her body to promote a glazing milk product or pairing a lip treatment with an espresso martini to match its shade name, Rhode enhances the product’s desirability to consumers with its positive association between the products and a sweet treat. 👜 In the fashion industry, Marc Jacobs jumped on a specific trend with Nara Smith, an influencer who makes food from scratch. In the video, in collaboration with the luxury brand, she made from « scratch » the popular Marc Jacobs tote bag, which went from a small size to a bigger one once baked in the oven, giving the product an enticing and innovative feel. → This partnership highlights that fresh, healthy food embodies a refined and understated luxury. Food sensory marketing helps brands forge personal connections with their audience by stimulating their senses and generating emotions. #SIALParis #SensoryMarketing #FoodIndustry

𝗗𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘁𝗵𝗮𝘁 𝟲𝟭% 𝗼𝗳 𝟭𝟴-𝟯𝟰 𝘆𝗲𝗮𝗿𝘀 𝗼𝗹𝗱 𝗴𝗲𝘁𝘀 𝗶𝗻𝘀𝗽𝗶𝗿𝗲𝗱 𝗯𝘆 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗳𝗼𝗿 𝘁𝗵𝗲𝗶𝗿 𝗿𝗲𝗰𝗶𝗽𝗲𝘀?📲🥙 Food is the ultimate connector, bridging generations, cultures, and digital trends. It's a universal language that inspires creativity, fosters traditions, and brings people together meaningfully. 🌶️ 𝗢𝗻𝗹𝗶𝗻𝗲 𝗶𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻𝘀: With the omnipresence of social media, consumers find inspiration for their homemade meals online to help them diversify their dinners. According to NELLYRODI’s “What we eat and why” report, 𝟭𝟱% 𝗼𝗳 𝟭𝟴-𝟯𝟰 𝘆𝗲𝗮𝗿𝘀 𝗼𝗹𝗱 𝘀𝗮𝘆 𝘁𝗼 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗻𝗲𝘄 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 after watching an influencer talk about it in a post or story. → Older consumers are drawn to food influencers for their relatable charm, simple recipes, and entertaining content. 👥 𝗧𝗮𝘀𝘁𝗲 𝗼𝗳 𝗯𝗲𝗹𝗼𝗻𝗴𝗶𝗻𝗴: Due to inflation and globalization, consumers’ expectations evolve where food is an opportunity to reunite with loved ones, it becomes a universal language where authenticity and sincerity are keywords. Food lets communities showcase their beliefs and pass down traditional recipes from their heritage. → 𝟵𝟰% 𝗼𝗳 𝗙𝗿𝗲𝗻𝗰𝗵 𝗽𝗲𝗼𝗽𝗹𝗲 think that indulging in their everyday life is necessary, showcasing a search for comfort. → While 𝟲𝟲% 𝗼𝗳 𝟭𝟴-𝟯𝟰 𝘆𝗲𝗮𝗿𝘀 𝗼𝗹𝗱 take recipe recommendations from their families or friends, 𝟭𝟬% 𝗼𝗳 -𝟯𝟱 𝘆𝗲𝗮𝗿𝘀 𝗼𝗹𝗱 get inspired from pop culture movies or TV shows, demonstrating how influences can come from anywhere in consumers' daily lives. 🥞 𝗙𝗼𝗼𝗱 𝗺𝗲𝗲𝘁𝘀 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝘀: Food is well utilized in marketing campaigns for several reasons, it can vary from stimulating senses to creating an emotional connection with consumers. Brands can use food in their communications to promote togetherness, by highlighting shared meals or engaging the community in campaigns that unite customers around a common cause. 🔗 NELLYRODI #SIALParis #NellyRodi #trends #FoodIndustry

𝗡𝗲𝘄𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲: 𝗿𝗼𝗯𝗼𝘁𝘀 𝗮𝘀 𝗳𝗼𝗼𝗱 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘆𝗺𝗮𝗻 🤖🤝 As the food delivery market expands rapidly, Uber is a key player in finding innovative solutions to deliver food efficiently to consumers’ homes or offices. 💡Since February, UberEats' customers have been able to have their food delivered by Avride autonomous robots. The companies joined forces in 2024 to launch their first robots in Dallas and Austin, Texas, a major milestone for the industry. "Progress needs a partner. For autonomous vehicles, that partner is Uber. As the largest on-demand mobility and delivery platform in the world, alongside our deep expertise in marketplace management, fleet utilization, and local operations" - Uber 🤝 Uber partners with companies such as Volvo Group, Aurora, Waymo, Cartken, and Nuro, to expand their autonomous delivery and taxi services. What do you think about robots delivering your food? Let us know in the comments! 👀 #SIALParis #innovation #FoodDelivery #UberEats

𝗖𝗿𝗮𝘃𝗶𝗻𝗴 𝗶𝘁? 𝗖𝗮𝗻𝗮𝗱𝗶𝗮𝗻𝘀 𝗮𝗿𝗲 𝗼𝗿𝗱𝗲𝗿𝗶𝗻𝗴 𝗶𝘁! 🍽️🇨🇦 The food delivery market is well-established in Canada. According to Skip, convenience is no longer a luxury, and Canadians order in for every occasion. 𝗟𝗲𝘁’𝘀 𝘂𝗻𝘃𝗲𝗶𝗹 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗼𝗿𝗱𝗲𝗿𝗲𝗱 𝗳𝗼𝗼𝗱𝘀 𝗶𝗻 𝗖𝗮𝗻𝗮𝗱𝗮 𝗶𝗻 𝟮𝟬𝟮𝟰: Butter Chicken takes home the gold medal for the second year in a row, with Garlic and Butter Naan and Miso Soup, demonstrating a national wish to explore cultural food from countries worldwide.🥘 🍣 However, Canadian provinces have their own cravings, with Ontario accounting for 44% of all coffee orders in 2024. Ontario maintained its lead in food orders, with poutine and sushi making up 36% and 34% of all orders respectively, closely followed by Alberta. 🍭 TikTok played a major role in the candy craze, with freeze-dried candy becoming one of the biggest trends in 2024. Canadians turned to food delivery to satisfy their candy cravings, with orders surging 2,310% nationwide. Alberta, Ontario, and Manitoba led the trend. And you, which dish did you order the most? 👀 #SIALParis #Canada #FoodDelivery

𝗗𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲 𝗳𝗼𝗼𝗱 𝗮𝗻𝗱 𝗴𝗿𝗼𝗰𝗲𝗿𝘆 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝗶𝘀 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝗲𝗱 𝘁𝗼 𝘀𝘂𝗿𝗽𝗮𝘀𝘀 𝗮𝗿𝗼𝘂𝗻𝗱 𝗨𝗦𝗗 𝟲𝟯𝟳.𝟰𝟲 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 𝗯𝘆 𝟮𝟬𝟯𝟰? 🍔🚘 The global online food delivery market size is expanding at 𝗮 𝗖𝗔𝗚𝗥 𝗼𝗳 𝟭𝟬.𝟲% 𝗳𝗿𝗼𝗺 𝟮𝟬𝟮𝟰 𝘁𝗼 𝟮𝟬𝟯𝟰 with Asia Pacific contributing the most with 𝟰𝟮% 𝗼𝗳 𝘁𝗵𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘀𝗵𝗮𝗿𝗲 𝗶𝗻 𝟮𝟬𝟮𝟯. “Delivery’s impressive growth has been driven by membership promotions, but shoppers can easily shift platforms depending on which factor matters most to them – price, product, or convenience” - Mark Fairhurst, Mercatus Technologies Inc’ Chief Growth Marketing Officer With food and grocery delivery, consumers can select their preferred restaurants or supermarkets through mobile apps and eat their favorite restaurant dishes without leaving their homes. This convenience factor attracts a large customer base, including families and busy professionals who prefer to order in. 🤝 🍕𝗙𝗼𝗼𝗱 𝗶𝗻𝗰𝗼𝗺𝗶𝗻𝗴: Mobile applications are essential for food delivery as their convenience and accessibility on consumers’ smartphones. Many opportunities exist in the market to optimize the delivery process, enhancing both speed and cost-efficiency. Additionally, investments are being made in innovative delivery methods, including robots, parachutes, and drones, to revolutionize transportation. → Food delivery positively impacts all restaurants as they reach a larger audience outside their locations. Dark kitchens benefit from this delivery middleware, as these type of restaurants only prepare food for delivery with third-party platforms such as Deliveroo, Just Eat Takeaway.com, Uber Eats, or SkiptheDishes. 🛒𝗚𝗿𝗼𝗰𝗲𝗿𝘆 𝗼𝗻 𝘁𝗵𝗲 𝘄𝗮𝘆: As demand for high-quality, healthy food products continues to rise, the grocery delivery sector is expected to drive growth in online grocery shopping. It enables companies to reduce their costs as it reduces the need to set up shops physically, which can help boost market development. → However, growing concerns about online fraud and scams may hinder the adoption of grocery deliveries. Additionally, damaged food and product returns could further reduce consumer trust and acceptance. → Asia Pacific is projected to dominate the grocery delivery market share, followed by North America, due to the rapid development of digital infrastructure and smartphone adoption. 🦴 𝗣𝗲𝘁𝘀 𝗳𝗲𝗮𝘀𝘁: Pets are not left on the side of the road as they also benefit from food delivery with companies offering fresh and healthy food for dogs, cats, and other animals. Brands like The Farmer's Dog, Maev, or Ollie , ensure healthy food for pets all year-long with memberships for recurrent delivery, which consumers can cancel anytime. #SIALParis #FoodDelivery #Grocery #FoodIndustry

𝗖𝗿𝗼𝗶𝘀𝘀𝗮𝗻𝘁 𝗯𝘂𝘁𝘁𝗲𝗿 𝘀𝗽𝗿𝗲𝗮𝗱: 𝗯𝗿𝗲𝗮𝗸𝗳𝗮𝘀𝘁 𝗶𝗻 𝗮 𝗷𝗮𝗿 🥐 From black sesame praliné to croissant butter, spreads come in various flavors, perfectly enhancing your morning toast, crackers, or croissants. 🧈 Pollen’s croissant butter spread is the hit of the moment with its freshly baked goods smell, crunchy texture, caramelized crumbs, and toasted white chocolate taste. According to Adam Maidment, writer for Manchester Evening News, the taste is instantly recognizable as a croissant. However, it has a sort of grittiness that is somewhat reminiscent of the flaky pastry. 📍 The spread can be found at Pollen’s bakeries in Manchester, United Kingdom, and on the online delivery platform DELLI for £10. Will you give in to curiosity and try it? 👀 🔗 Manchester Evening News #SIALParis #FoodIndustry #Croissant #Innovation