SIAL Paris

𝗙𝗼𝗼𝗱 𝘀𝗲𝗻𝘀𝗼𝗿𝘆 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: 𝘁𝗵𝗲 𝗸𝗲𝘆 𝘁𝗼 𝗱𝗲𝗲𝗽𝗲𝗿 𝗯𝗿𝗮𝗻𝗱 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀? 🍓🍩 Did you ever visit an Abercrombie & Fitch Co. store and get hit by an overwhelming smell of cologne? Welcome to the world of sensory marketing, where consumers associate a smell, texture, or taste with a brand. More than just a meal, food is now a powerful ingredient for brands to attract and connect with consumers. While two industries may seem non-compatible, they work perfectly in marketing strategies with innovative solutions to recreate a physical sensory allure in a digital space.🤝 The beauty and fashion industries have used trendy marketing to sell their products. Let’s unveil two brands that quickly understood its importance.👇 🥛 rhode skin, Hailey Bieber’s skincare brand, is known for its food sensory campaigns, which are paired flawlessly with each product launch. Whether its pouring milk down her body to promote a glazing milk product or pairing a lip treatment with an espresso martini to match its shade name, Rhode enhances the product’s desirability to consumers with its positive association between the products and a sweet treat. 👜 In the fashion industry, Marc Jacobs jumped on a specific trend with Nara Smith, an influencer who makes food from scratch. In the video, in collaboration with the luxury brand, she made from « scratch » the popular Marc Jacobs tote bag, which went from a small size to a bigger one once baked in the oven, giving the product an enticing and innovative feel. → This partnership highlights that fresh, healthy food embodies a refined and understated luxury. Food sensory marketing helps brands forge personal connections with their audience by stimulating their senses and generating emotions. #SIALParis #SensoryMarketing #FoodIndustry

𝗗𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘁𝗵𝗮𝘁 𝟲𝟭% 𝗼𝗳 𝟭𝟴-𝟯𝟰 𝘆𝗲𝗮𝗿𝘀 𝗼𝗹𝗱 𝗴𝗲𝘁𝘀 𝗶𝗻𝘀𝗽𝗶𝗿𝗲𝗱 𝗯𝘆 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗳𝗼𝗿 𝘁𝗵𝗲𝗶𝗿 𝗿𝗲𝗰𝗶𝗽𝗲𝘀?📲🥙 Food is the ultimate connector, bridging generations, cultures, and digital trends. It's a universal language that inspires creativity, fosters traditions, and brings people together meaningfully. 🌶️ 𝗢𝗻𝗹𝗶𝗻𝗲 𝗶𝗻𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻𝘀: With the omnipresence of social media, consumers find inspiration for their homemade meals online to help them diversify their dinners. According to NELLYRODI’s “What we eat and why” report, 𝟭𝟱% 𝗼𝗳 𝟭𝟴-𝟯𝟰 𝘆𝗲𝗮𝗿𝘀 𝗼𝗹𝗱 𝘀𝗮𝘆 𝘁𝗼 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗻𝗲𝘄 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 after watching an influencer talk about it in a post or story. → Older consumers are drawn to food influencers for their relatable charm, simple recipes, and entertaining content. 👥 𝗧𝗮𝘀𝘁𝗲 𝗼𝗳 𝗯𝗲𝗹𝗼𝗻𝗴𝗶𝗻𝗴: Due to inflation and globalization, consumers’ expectations evolve where food is an opportunity to reunite with loved ones, it becomes a universal language where authenticity and sincerity are keywords. Food lets communities showcase their beliefs and pass down traditional recipes from their heritage. → 𝟵𝟰% 𝗼𝗳 𝗙𝗿𝗲𝗻𝗰𝗵 𝗽𝗲𝗼𝗽𝗹𝗲 think that indulging in their everyday life is necessary, showcasing a search for comfort. → While 𝟲𝟲% 𝗼𝗳 𝟭𝟴-𝟯𝟰 𝘆𝗲𝗮𝗿𝘀 𝗼𝗹𝗱 take recipe recommendations from their families or friends, 𝟭𝟬% 𝗼𝗳 -𝟯𝟱 𝘆𝗲𝗮𝗿𝘀 𝗼𝗹𝗱 get inspired from pop culture movies or TV shows, demonstrating how influences can come from anywhere in consumers' daily lives. 🥞 𝗙𝗼𝗼𝗱 𝗺𝗲𝗲𝘁𝘀 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝘀: Food is well utilized in marketing campaigns for several reasons, it can vary from stimulating senses to creating an emotional connection with consumers. Brands can use food in their communications to promote togetherness, by highlighting shared meals or engaging the community in campaigns that unite customers around a common cause. 🔗 NELLYRODI #SIALParis #NellyRodi #trends #FoodIndustry

𝗡𝗲𝘄𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲: 𝗿𝗼𝗯𝗼𝘁𝘀 𝗮𝘀 𝗳𝗼𝗼𝗱 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘆𝗺𝗮𝗻 🤖🤝 As the food delivery market expands rapidly, Uber is a key player in finding innovative solutions to deliver food efficiently to consumers’ homes or offices. 💡Since February, UberEats' customers have been able to have their food delivered by Avride autonomous robots. The companies joined forces in 2024 to launch their first robots in Dallas and Austin, Texas, a major milestone for the industry. "Progress needs a partner. For autonomous vehicles, that partner is Uber. As the largest on-demand mobility and delivery platform in the world, alongside our deep expertise in marketplace management, fleet utilization, and local operations" - Uber 🤝 Uber partners with companies such as Volvo Group, Aurora, Waymo, Cartken, and Nuro, to expand their autonomous delivery and taxi services. What do you think about robots delivering your food? Let us know in the comments! 👀 #SIALParis #innovation #FoodDelivery #UberEats

𝗖𝗿𝗮𝘃𝗶𝗻𝗴 𝗶𝘁? 𝗖𝗮𝗻𝗮𝗱𝗶𝗮𝗻𝘀 𝗮𝗿𝗲 𝗼𝗿𝗱𝗲𝗿𝗶𝗻𝗴 𝗶𝘁! 🍽️🇨🇦 The food delivery market is well-established in Canada. According to Skip, convenience is no longer a luxury, and Canadians order in for every occasion. 𝗟𝗲𝘁’𝘀 𝘂𝗻𝘃𝗲𝗶𝗹 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗼𝗿𝗱𝗲𝗿𝗲𝗱 𝗳𝗼𝗼𝗱𝘀 𝗶𝗻 𝗖𝗮𝗻𝗮𝗱𝗮 𝗶𝗻 𝟮𝟬𝟮𝟰: Butter Chicken takes home the gold medal for the second year in a row, with Garlic and Butter Naan and Miso Soup, demonstrating a national wish to explore cultural food from countries worldwide.🥘 🍣 However, Canadian provinces have their own cravings, with Ontario accounting for 44% of all coffee orders in 2024. Ontario maintained its lead in food orders, with poutine and sushi making up 36% and 34% of all orders respectively, closely followed by Alberta. 🍭 TikTok played a major role in the candy craze, with freeze-dried candy becoming one of the biggest trends in 2024. Canadians turned to food delivery to satisfy their candy cravings, with orders surging 2,310% nationwide. Alberta, Ontario, and Manitoba led the trend. And you, which dish did you order the most? 👀 #SIALParis #Canada #FoodDelivery

𝗗𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲 𝗳𝗼𝗼𝗱 𝗮𝗻𝗱 𝗴𝗿𝗼𝗰𝗲𝗿𝘆 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝗶𝘀 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝗲𝗱 𝘁𝗼 𝘀𝘂𝗿𝗽𝗮𝘀𝘀 𝗮𝗿𝗼𝘂𝗻𝗱 𝗨𝗦𝗗 𝟲𝟯𝟳.𝟰𝟲 𝗯𝗶𝗹𝗹𝗶𝗼𝗻 𝗯𝘆 𝟮𝟬𝟯𝟰? 🍔🚘 The global online food delivery market size is expanding at 𝗮 𝗖𝗔𝗚𝗥 𝗼𝗳 𝟭𝟬.𝟲% 𝗳𝗿𝗼𝗺 𝟮𝟬𝟮𝟰 𝘁𝗼 𝟮𝟬𝟯𝟰 with Asia Pacific contributing the most with 𝟰𝟮% 𝗼𝗳 𝘁𝗵𝗲 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘀𝗵𝗮𝗿𝗲 𝗶𝗻 𝟮𝟬𝟮𝟯. “Delivery’s impressive growth has been driven by membership promotions, but shoppers can easily shift platforms depending on which factor matters most to them – price, product, or convenience” - Mark Fairhurst, Mercatus Technologies Inc’ Chief Growth Marketing Officer With food and grocery delivery, consumers can select their preferred restaurants or supermarkets through mobile apps and eat their favorite restaurant dishes without leaving their homes. This convenience factor attracts a large customer base, including families and busy professionals who prefer to order in. 🤝 🍕𝗙𝗼𝗼𝗱 𝗶𝗻𝗰𝗼𝗺𝗶𝗻𝗴: Mobile applications are essential for food delivery as their convenience and accessibility on consumers’ smartphones. Many opportunities exist in the market to optimize the delivery process, enhancing both speed and cost-efficiency. Additionally, investments are being made in innovative delivery methods, including robots, parachutes, and drones, to revolutionize transportation. → Food delivery positively impacts all restaurants as they reach a larger audience outside their locations. Dark kitchens benefit from this delivery middleware, as these type of restaurants only prepare food for delivery with third-party platforms such as Deliveroo, Just Eat Takeaway.com, Uber Eats, or SkiptheDishes. 🛒𝗚𝗿𝗼𝗰𝗲𝗿𝘆 𝗼𝗻 𝘁𝗵𝗲 𝘄𝗮𝘆: As demand for high-quality, healthy food products continues to rise, the grocery delivery sector is expected to drive growth in online grocery shopping. It enables companies to reduce their costs as it reduces the need to set up shops physically, which can help boost market development. → However, growing concerns about online fraud and scams may hinder the adoption of grocery deliveries. Additionally, damaged food and product returns could further reduce consumer trust and acceptance. → Asia Pacific is projected to dominate the grocery delivery market share, followed by North America, due to the rapid development of digital infrastructure and smartphone adoption. 🦴 𝗣𝗲𝘁𝘀 𝗳𝗲𝗮𝘀𝘁: Pets are not left on the side of the road as they also benefit from food delivery with companies offering fresh and healthy food for dogs, cats, and other animals. Brands like The Farmer's Dog, Maev, or Ollie , ensure healthy food for pets all year-long with memberships for recurrent delivery, which consumers can cancel anytime. #SIALParis #FoodDelivery #Grocery #FoodIndustry

𝗖𝗿𝗼𝗶𝘀𝘀𝗮𝗻𝘁 𝗯𝘂𝘁𝘁𝗲𝗿 𝘀𝗽𝗿𝗲𝗮𝗱: 𝗯𝗿𝗲𝗮𝗸𝗳𝗮𝘀𝘁 𝗶𝗻 𝗮 𝗷𝗮𝗿 🥐 From black sesame praliné to croissant butter, spreads come in various flavors, perfectly enhancing your morning toast, crackers, or croissants. 🧈 Pollen’s croissant butter spread is the hit of the moment with its freshly baked goods smell, crunchy texture, caramelized crumbs, and toasted white chocolate taste. According to Adam Maidment, writer for Manchester Evening News, the taste is instantly recognizable as a croissant. However, it has a sort of grittiness that is somewhat reminiscent of the flaky pastry. 📍 The spread can be found at Pollen’s bakeries in Manchester, United Kingdom, and on the online delivery platform DELLI for £10. Will you give in to curiosity and try it? 👀 🔗 Manchester Evening News #SIALParis #FoodIndustry #Croissant #Innovation

𝗦𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝗶𝗻 𝗔𝗳𝗿𝗶𝗰𝗮: 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗮𝗴𝗿𝗶-𝘁𝗲𝗰𝗵 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 🌾🌍 Africa’s agricultural sector is undergoing major changes with the adoption of agri-tech technologies. Created by several startups, these innovative solutions optimize agricultural production and connect farmers to markets. 👨🌾 Agri-tech in Africa plays a key role in food security and sustainability. From Kenya to South Africa, startups play a crucial role in transforming a key sector that contributes 𝟯𝟬-𝟰𝟬% 𝗼𝗳 𝗔𝗳𝗿𝗶𝗰𝗮’𝘀 𝗚𝗗𝗣 and sustains most of its workforce. Let’s dive into some of these promising African startups: 🚜 In need of a tractor to harvest your crop? Hello Tractor connects farmers to available tractors via an app, facilitating access to essential farm equipment. ☀️ AkoFresh ™️ helps farmers preserve their crops fresher for longer by providing solar-powered refrigerated storage units. 🦾 With AI, RoboCare is able to detect plant disease at an early stage, ensuring fresh and healthy crops. Startups are leveraging cutting-edge technologies like AI, drones, and sensors to monitor crop health and enhance climate resilience, establishing themselves as key players in Africa's agricultural sector. #SIALParis #Africa #Agriculture #Technology

𝗘𝗱𝗶𝗯𝗹𝗲 𝘀𝘁𝗿𝗮𝘄𝘀: 𝘀𝗶𝗽𝗽𝗶𝗻𝗴 𝗷𝘂𝘀𝘁 𝗴𝗼𝘁 𝘀𝗺𝗮𝗿𝘁𝗲𝗿!🍹 Single-use plastic straws have been a recent topic in the American news due to a new policy aiming to phase out paper straws. However, many countries worldwide are opting for edible straws to rule out plastic or paper ones. 🤩 𝗖𝗦𝗥 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻: Edible straws are a well-thought alternative which aims to reduce plastic waste and pollution due to its natural and biodegradable composition. This alternative is both environmentally friendly and fun as it enhances drinks’ taste with various flavors. 🤝 𝗚𝗿𝗼𝘄𝗶𝗻𝗴 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀: Restaurants, bars, and cafes are drawn to use edible straws for their innovative and sustainable appeals, as regulations gradually ban single-use plastic. This healthier alternative introduces delicious new flavors, enhancing consumers' drinking experience. Read the full article here 👉 https://lnkd.in/gEjJeXgA #SIALParis #EdibleStraws #CSR #Innovation

𝗧𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗳𝗼𝗼𝗱, 𝘀𝗲𝗿𝘃𝗲𝗱 𝘁𝗼𝗱𝗮𝘆 🥙🤝 The food industry is undergoing a transformation driven by AI, sustainability, and evolving consumer expectations. 🤖 𝗔𝗜 𝗽𝗼𝘄𝗲𝗿𝗲𝗱: Artificial Intelligence has evolved into a silent collaborator to reshape product development, efficiency, and complete easy tasks to allow workers to focus on more advanced ones. Companies develop platforms to support industry professionals, such as Shiru’s AI-powered Protein Discovery platform, which enables food scientists to improve product taste and texture using naturally occurring proteins. 🌱 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝘀𝗵𝗶𝗳𝘁: With climate change, sustainability is the main focus of the food industry as the supply chain is slowing due to failing crops. Innovative solutions are necessary between lab-grown meats and vertical farming, attracting chefs and consumers for sustainable alternatives. ⚖️ 𝗔 𝗯𝗮𝗹𝗮𝗻𝗰𝗶𝗻𝗴 𝗮𝗰𝘁: Recently, consumers’ expectations are leaning towards the intersection of tradition and innovation where experiences bring stories and cultures to life. In 2025, the food industry will need to find the perfect balance between convenience and authenticity, progress and preservation, allowing creativity to be the main ingredient to ensure it. « The resurgence of heritage cuisines and fusion dishes that bridge cultures serve as reminders that, even amidst innovation, food remains a vessel for identity and connection. » - Food Institute #SIALParis #Innovation #FoodIndustry #AI #Sustainability

𝗢𝗽𝗲𝗻 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝘁𝗵𝗲 𝗳𝗼𝗼𝗱 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆, 𝘁𝗵𝗲 𝗽𝗲𝗿𝗳𝗲𝗰𝘁 𝘁𝗼𝗼𝗹 𝗳𝗼𝗿 𝗴𝗿𝗼𝘄𝘁𝗵 📈 Is Open innovation vital in the food industry? 🤔 SIAL Paris and SprintProject conducted a study to help companies in the food industry understand the importance of open innovation in helping them grow their business. The food industry is constantly evolving due to profound transformations driven by technological advancements, environmental pressures, and new consumers’ preferences, open innovation is key to face these challenges.🙋♂️ 𝗕𝘂𝘁 𝗳𝗶𝗿𝘀𝘁, 𝘄𝗵𝗮𝘁 𝗶𝘀 𝗢𝗽𝗲𝗻 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻?💡 The approach highlights the necessity of external collaboration for every company to enhance its innovation capabilities regardless of its size or capabilities. Open innovation can help companies improve customer experience, optimize supply chain, and more when used at full capacity. → According to Capgemini, 𝟳𝟭% 𝗼𝗳 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀 plan to increase investment in open innovation in the next 2 years. “Open Innovation can only work if there is a strategic angle, if the strategy is known and if it drives innovation openly in a collaborative way.” - Fabio Mora, SVP Open Innovation & R&D at Ferrero 🤝 𝗢𝗽𝗲𝗻 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝘁𝗵𝗲 𝗳𝗼𝗼𝗱 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆: Key industry players tend to collaborate with stakeholders primarily, demonstrating a trust given to familiar networks within the industry which have already acquired expertise. The agri-food industry focuses on two specific open innovation features: product innovation and non-product innovation. → In the food industry, open innovation is unequally adopted among food companies. Larger companies are questioning SMEs and startups for their expertise while 𝟱𝟲% 𝗼𝗳 𝘀𝗺𝗮𝗹𝗹𝗲𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗵𝗮𝘃𝗲 𝗻𝗲𝘃𝗲𝗿 𝗼𝗿 𝗿𝗮𝗿𝗲𝗹𝘆 𝘄𝗼𝗿𝗸𝗲𝗱 𝘄𝗶𝘁𝗵 𝘀𝘁𝗮𝗿𝘁𝘂𝗽𝘀. “To adapt to these new configurations, we can’t go alone. We need to join forces with a collective or with other structures to work together and, in particular, be able to rely on startups” - Marianne Warnery, CEO at Monts et Terroirs Want to know more about open innovation and its impact on the food industry?👀 Download our open innovation study here 👉 https://lnkd.in/eztPTA96 #SIALParis #OpenInnovation #FoodIndustry