Hellenic Advertisers Association I Σύνδεσμος Διαφημιζομένων Ελλάδος

🔺  ❝𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴...𝗿𝘂𝗹𝗲𝘀!❞ από τον #ΣΔΕ, στο περιοδικό #MarketingWeek 🎙 Στο τεύχος του περιοδικού MarketingWeek που κυκλοφόρησε την Δευτέρα 28 Οκτωβρίου 2024, στη στήλη μας #MarketingRules, φιλοξενούμε τη συνέντευξη της Katia Stathaki, Εμπορικής Διευθύντριας Πελατών Λιανικής, Vodafone Ελλάδας❗ 💡Η Katia μοιράστηκε μαζί μας -μεταξύ άλλων- την επαγγελματική της φιλοσοφία που συνοψίζεται στη φράση ❝Be true to yourself, be true to your people, be true to your customer❞ Διαβάστε ολόκληρη τη συνέντευξη στο link, στο 1ο σχόλιο 👇 #Interviews #SDE #HellenicAdvertisersAssociation #RetailMarketing #CustomerRelations

✍️ 𝗦𝗻𝗮𝗽𝘀𝗵𝗼𝘁𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝟭𝘀𝘁 𝗕𝗲𝘁𝘁𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 Let's keep the momentum going! At the 1st Better Marketing Conference, #SDE put #sustainability and #accessibility into action. Here’s how: ✅ 𝗭𝗲𝗿𝗼 𝗣𝗹𝗮𝘀𝘁𝗶𝗰: Eliminated all single-use plastics 🚫🚫 ✅ 𝗣𝗹𝗮𝗻𝘁𝗮𝗯𝗹𝗲 𝗕𝗮𝗱𝗴𝗲𝘀 & 𝗟𝗮𝗻𝘆𝗮𝗿𝗱𝘀: Made from seed paper 🌼🌼🌱 ✅ 𝗠𝗶𝗻𝗶𝗺𝗮𝗹 𝗣𝗿𝗶𝗻𝘁𝗶𝗻𝗴: Only FSC-certified paper was used 🌳 ✅ 𝗦𝘁𝗮𝗴𝗲 𝗽𝗿𝗼𝗽𝘀: Made from recycled ♻ IKEA employee uniforms ✅ 𝗭𝗲𝗿𝗼 𝗪𝗮𝘀𝘁𝗲𝗱: 113kg of recyclable  materials ♻♻ (#glass, #aluminum, #paper and #plastic) were transported for recycling in a certified facility, preventing their disposal in landfills🚯, saving water 💧💧 resources equal to 304.75lt and reducing CO2 emissions 🏭 by 0.51kg ✅ 𝗙𝗼𝗼𝗱 𝗱𝗼𝗻𝗮𝘁𝗶𝗼𝗻𝘀: Remaining food 🥙🍪🍰and drinks🍷🍷 were donated to Boroume. In total, 294 portions🍝🍝 🥘 were distributed to vulnerable social groups ✅ 𝗔𝗰𝗰𝗲𝘀𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Live sign language interpretation ensured inclusivity 🧏♂️🧏♀️ Once again, #SDE led by example to a better future 🌏🌎🌍   #SDE #BetterMarketingConference #ZeroWasted #Sustainability #Accessibility #LeadByExample 

✍️ 𝗦𝗻𝗮𝗽𝘀𝗵𝗼𝘁𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝟭𝘀𝘁 𝗕𝗲𝘁𝘁𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 Let's keep the momentum going! 🚨 Jake Dubbins, Co-Chair of the Conscious Advertising Network & CEO of Media Bounty, delivered a crucial message 📢 during his speech: responsible media investment 💰💰 not only grows brands 📈📈 but also safeguards society 🛡🛡 and the planet 🌍🌎🌏 Jake spoke about the critical need for #transparency 👁🗨👁🗨 in the advertising supply chain and for CMOs, CFOs, and CEOs to wrestle back control of their investment in media. His message was clear 📢: #responsiblemedia can amplify positive change while ensuring brand and societal safety. #SDE #BetterMarketingConference #BetterMarketing #BetterBrands #BetterMedia #Knowledge

✍️ 𝗦𝗻𝗮𝗽𝘀𝗵𝗼𝘁𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝟭𝘀𝘁 𝗕𝗲𝘁𝘁𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 Let's keep the momentum going! #SDE proudly announced the 𝗕𝗲𝘁𝘁𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝗲𝘀𝘀𝗶𝗼𝗻𝘀, the newest program of its 𝗢𝗽𝗲𝗻 𝗗𝗼𝗼𝗿𝘀 initiative. With these sessions, we aim at: ✅ Promoting #BetterMarketing, the pearl of the latest marketing wisdom, to university students  👩🎓👨🎓 ✅ Strengthen the connection between the academic community 🎓🎓 & the business environment 👨💼👩💼 where theory comes into practice. ✅ Make our industry attractive to the #newgeneration, showing them how much power they have in their hands to impact the world 🌎and leave a positive footprint in society, by implementing ethical 🛡responsible, and sustainable 🌱🌱 marketing practices. 🤝🤝 The sessions will start their journey from the Athens University of Economics and Business and the highly-esteemed 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗗𝗲𝗽𝗮𝗿𝘁𝗺𝗲𝗻𝘁 ❤ #SDE #BetterMarketingConference #BetterMarketingSessions #BetterBrands #Knowledge

✍️ 𝗦𝗻𝗮𝗽𝘀𝗵𝗼𝘁𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝟭𝘀𝘁 𝗕𝗲𝘁𝘁𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 Let's keep the momentum going! 🚨 Stephan Loerke, CEO WFA, exposed a shocking reality: 80% of #brands believe they offer great experiences, yet 75% could disappear tomorrow and #consumers wouldn’t care. 💡 He challenged the audience with five essential steps to close that gap: ✅ Stand for something ✅ Involve your employees ✅ Show empathy ✅ Embrace diversity ✅ Be brave #BetterMarketing is about creating brands that resonate deeply with their audiences—brands that inspire loyalty by making a meaningful difference in the world 🌱🙌 #SDE #BetterMarketingConference #BetterMarketing #BetterBrands #Knowledge

✍️ 𝗦𝗻𝗮𝗽𝘀𝗵𝗼𝘁𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝟭𝘀𝘁 𝗕𝗲𝘁𝘁𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 Let's keep the momentum going! 🙋♀️🌎📈"People, planet and prosperity, thriving, interdependently together - never one, at the cost of another!” Rupen Desai, CMO & Venture Partner, Una Terra Venture Capital Fund, Co-founder The Shed 28 kicked off the 1st BetterMarketing Conference with a powerful message: ✅ Brands need to shift from #Consumerism to #RegenerativeMarketing! It’s not just good business—it’s essential for our future. 💡 He challenged the audience to escape from old ideas and rethink how we build and grow #brands for long-term impact. #SDE #BetterMarketingConference #BetterMarketing #BetterBrands #Knowledge

🚚🚚 🅰🅻🅻’🆂 🆆🅴🅻🅻 🆃🅷🅰🆃 🅴🅽🅳🆂 🆆🅴🅻🅻!🏬🏬🚀🚀 𝗜𝘁 𝘄𝗮𝘀 𝗮 𝗹𝗼𝗻𝗴 𝗷𝗼𝘂𝗿𝗻𝗲𝘆, 𝗯𝘂𝘁 𝘄𝗲 𝗳𝗶𝗻𝗮𝗹𝗹𝘆 𝗺𝗼𝘃𝗲𝗱 𝘁𝗼 𝗻𝗲𝘄 𝗽𝗿𝗲𝗺𝗶𝘀𝗲𝘀! Με χαρά ανακοινώνουμε ότι από τις 14 Οκτωβρίου βρισκόμαστε στα νέα μας γραφεία 📌 Πέλλης 3Γ & Ελικώνος, Χαλάνδρι 🧿 😍 Σας περιμένουμε με χαρά να σας κεράσουμε☕☕🥐🥐🍷🍷 και να ανταλλάξουμε σκέψεις και ιδέες💡💡

🙏 𝗧𝗵𝗮𝗻𝗸 𝘆𝗼𝘂 𝘁𝗼 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗮𝗺𝗮𝘇𝗶𝗻𝗴 𝘀𝗽𝗼𝗻𝘀𝗼𝗿𝘀 🙏✨  𝙔𝙤𝙪 𝙜𝙖𝙫𝙚 𝙪𝙨 𝙬𝙞𝙣𝙜𝙨 🕊🕊🕊 Ένα τεράστιο ευχαριστώ σε όλους τους χορηγούς του 1ου 𝗕𝗲𝘁𝘁𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 που μας εμπιστεύτηκαν και στήριξαν το όραμά μας για ένα μοναδικό συνέδριο 😍 🙏🙏🙏 Antenna Group, IKEA, FrieslandCampina (NOYNOY), National Bank of Greece, Procter & Gamble (Pampers), Arla Foods, COSMOTE, DPG Digital Media Group, Unilever (DOVE), Vodafone, ADWEB DIGITAL HUB, Campari Group, The Coca-Cola Company, Eurobank, Henkel (Persil), Mondelēz International, OCM Digital Media, BOUSSIAS, Direction Business Network, The Newtons Laboratory.    #SDE #BetterMarketing #BetterMarketingConference #Knowledge #Sponsors

🙏 𝗧𝗵𝗮𝗻𝗸 𝘆𝗼𝘂 𝗔𝗡𝗧𝟭 𝗧𝗩 🙏 Our 1st 𝗕𝗲𝘁𝘁𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 made it to the news 💙   Ευχαριστούμε θερμά Antenna Group για την κάλυψη του 1ου 𝗕𝗲𝘁𝘁𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 και το αφιέρωμα στο Κεντρικό Δελτίο Ειδήσεων της 2/10/2024 😍 Η διάδοση του μηνύματος και η συνεργασία θα οδηγήσουν ακόμα πιο γρήγορα σε καλύτερο #marketing: πιο αποτελεσματικό, πιο υπεύθυνο και πιο βιώσιμο. 🙏🙏✨✨🚀🚀 #SDE # #BetterMarketing   #BetterMarketingConference  #Knowledge  #RegenerativeMarketing #Sustainability #DEI #Creativity #BetterMedia #ResponsibleAI

🚀  𝗪𝗧𝗙 𝗶𝘀 𝗕𝗲𝘁𝘁𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗳𝘁𝗲𝗿 𝗮𝗹𝗹? 𝗧𝘂𝗿𝗻𝘀 𝗼𝘂𝘁, 𝗶𝘁’𝘀 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲! 💥 At our full-house 𝟭𝘀𝘁 𝗕𝗲𝘁𝘁𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲, over 600 #marketing and #communication professionals & students learned that Better Marketing isn’t just a trend -it’s a mindset shift. It’s about building #brands that thrive while making a #positiveimpact on all stakeholders. About solving the problems of #people and the #planet, profitably. 🌍💡 🌟Our stellar speakers Rupen Desai, Stephan Loerke, Jake Dubbins, Jerry Daykin, Katrina Dodd Mary Kyriakidi, David Wheldon OBE, showed us how to rethink marketing and make it more #effective, #responsible, and #sustainable. 🙌 Big thanks to everyone who joined us. Together, we’re rewriting the rules of marketing! More to come soon, stay tuned! 🤩   🙏🙏🙏 To all our sponsors who supported our ambitious plan and helped us make it happen 𝗔𝗻𝘁𝗲𝗻𝗻𝗮, IKEA, FrieslandCampina (NOYNOY), National Bank of Greece, Procter & Gamble (Pampers), Arla Foods, COSMOTE, DPG Digital Media Group, The Newtons Laboratory, Unilever, Vodafone, ADWEB DIGITAL HUB, Campari Group, The Coca-Cola Company, Eurobank, Henkel (Persil), Mondelēz International, OCM Digital Media, BOUSSIAS, Direction Business Network #ΣΔΕ #Leadership #BetterMarketingConference #BetterMarketing #Effective #Responsible #Sustainable Ada Gianneskis, Michael Anastasiadis, Kostas Verveniotis, Georgios Karavas, Yvette Kosmetatou, Panos Bassios, Lela Charavgi, Rouli Christopoulou, Nerina Komioti, Evina Malandri, Matina Sgardeli.