Hellenic Advertisers Association I Σύνδεσμος Διαφημιζομένων Ελλάδος

✍️ 𝗦𝗻𝗮𝗽𝘀𝗵𝗼𝘁𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝟭𝘀𝘁 𝗕𝗲𝘁𝘁𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 Let's keep the momentum going! At the 1st Better Marketing Conference, Jerry Daykin, Head of International Media (Burger King, Popeyes, Tim Hortons & Firehouse Subs) at Restaurant Brands International and WFA DEI Ambassador, highlighted the importance of representation 👭🏳️🌈 🧕👲🏿👵🏽👴 and accessibility 🧑🏽🦯🧏♀️👩🦽 in marketing and advertising, as a step towards #BetterMarketing. He explained how businesses can integrate inclusion at every stage of the marketing process, providing concrete examples 👏 👏 and practical solutions💡. Jerry emphasized that inclusive marketing isn’t just ethical ✨✨- it’s essential for business growth 📈📈 in today’s diverse society.    #SDE #BetterMarketingConference #BetterMarketing #DEI #Diversity #Equity #Inclusion #Representation #Accessibility #Knowledge

📢  Καλωσορίζουμε την 𝗦𝗡𝗔𝗣𝗣𝗜! 🎆 Με μεγάλη χαρά 🥳 υποδεχόμαστε στον #ΣΔΕ ένα ακόμα μέλος! Η Snappi είναι η πρώτη ελληνική neobank με άδεια από την Ευρωπαϊκή Κεντρική Τράπεζα. Με την ασφάλεια ενός αδειοδοτημένου τραπεζικού ιδρύματος 🏦 και τη φρέσκια ματιά μιας fintech 🌟👁🗨 θα ξεκινήσει τη λειτουργία της μέσα στο 2025 ⏳⌛ συστήνοντας μια νέα ευχάριστη τραπεζική εμπειρία προσαρμοσμένη στις ανάγκες του κάθε πελάτη 🤝🤝 χωρίς φυσικά καταστήματα, χωρίς κανένα γεωγραφικό περιορισμό 🌍🌎🌏 και με εύκολη χρήση από το smartphone 📱📱 🙏 για την εμπιστοσύνη και είμαστε σίγουρ@ ότι θα έχουμε μια μακρόχρονη κι αμοιβαία επωφελή συνεργασία!   Ενημερωθείτε για τα αποκλειστικά Προνόμια & Οφέλη των μελών του #ΣΔΕ στο link https://bit.ly/MemberSDE #HellenicAdvertisersAssociation #SDE #NewMember #Snappi #Network #CollectiveIntelligence

✍️ 𝗦𝗻𝗮𝗽𝘀𝗵𝗼𝘁𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝟭𝘀𝘁 𝗕𝗲𝘁𝘁𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 Let's keep the momentum going! Katrina Dodd, Editor at Large Contagious, took the stage at the 1st Better Marketing Conference with her talk “The Fame Game,” explaining why creative marketing🖋🖋🎨🎨 is #BetterMarketing. In her speech, she talked about: 🔵 The contribution of Creativity to building effectiveness 🔵 The cost of being dull Katrina showcased a selected number of sustainable, innovative and disruptive fame campaigns that outperformed 📈📈 and called the audience to make their brands stand out 🌟🌟 from the sea of sameness in the age of average we are living in. #SDE #BetterMarketingConference #BetterMarketing #Creativity #Knowledge

🔺  ❝𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴...𝗿𝘂𝗹𝗲𝘀!❞ από τον #ΣΔΕ, στο περιοδικό #MarketingWeek 🎙 Στο τεύχος του περιοδικού MarketingWeek που κυκλοφόρησε την Δευτέρα 28 Οκτωβρίου 2024, στη στήλη μας #MarketingRules, φιλοξενούμε τη συνέντευξη της Katia Stathaki, Εμπορικής Διευθύντριας Πελατών Λιανικής, Vodafone Ελλάδας❗ 💡Η Katia μοιράστηκε μαζί μας -μεταξύ άλλων- την επαγγελματική της φιλοσοφία που συνοψίζεται στη φράση ❝Be true to yourself, be true to your people, be true to your customer❞ Διαβάστε ολόκληρη τη συνέντευξη στο link, στο 1ο σχόλιο 👇 #Interviews #SDE #HellenicAdvertisersAssociation #RetailMarketing #CustomerRelations

✍️ 𝗦𝗻𝗮𝗽𝘀𝗵𝗼𝘁𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝟭𝘀𝘁 𝗕𝗲𝘁𝘁𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 Let's keep the momentum going! At the 1st Better Marketing Conference, #SDE put #sustainability and #accessibility into action. Here’s how: ✅ 𝗭𝗲𝗿𝗼 𝗣𝗹𝗮𝘀𝘁𝗶𝗰: Eliminated all single-use plastics 🚫🚫 ✅ 𝗣𝗹𝗮𝗻𝘁𝗮𝗯𝗹𝗲 𝗕𝗮𝗱𝗴𝗲𝘀 & 𝗟𝗮𝗻𝘆𝗮𝗿𝗱𝘀: Made from seed paper 🌼🌼🌱 ✅ 𝗠𝗶𝗻𝗶𝗺𝗮𝗹 𝗣𝗿𝗶𝗻𝘁𝗶𝗻𝗴: Only FSC-certified paper was used 🌳 ✅ 𝗦𝘁𝗮𝗴𝗲 𝗽𝗿𝗼𝗽𝘀: Made from recycled ♻ IKEA employee uniforms ✅ 𝗭𝗲𝗿𝗼 𝗪𝗮𝘀𝘁𝗲𝗱: 113kg of recyclable  materials ♻♻ (#glass, #aluminum, #paper and #plastic) were transported for recycling in a certified facility, preventing their disposal in landfills🚯, saving water 💧💧 resources equal to 304.75lt and reducing CO2 emissions 🏭 by 0.51kg ✅ 𝗙𝗼𝗼𝗱 𝗱𝗼𝗻𝗮𝘁𝗶𝗼𝗻𝘀: Remaining food 🥙🍪🍰and drinks🍷🍷 were donated to Boroume. In total, 294 portions🍝🍝 🥘 were distributed to vulnerable social groups ✅ 𝗔𝗰𝗰𝗲𝘀𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Live sign language interpretation ensured inclusivity 🧏♂️🧏♀️ Once again, #SDE led by example to a better future 🌏🌎🌍   #SDE #BetterMarketingConference #ZeroWasted #Sustainability #Accessibility #LeadByExample 

✍️ 𝗦𝗻𝗮𝗽𝘀𝗵𝗼𝘁𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝟭𝘀𝘁 𝗕𝗲𝘁𝘁𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 Let's keep the momentum going! 🚨 Jake Dubbins, Co-Chair of the Conscious Advertising Network & CEO of Media Bounty, delivered a crucial message 📢 during his speech: responsible media investment 💰💰 not only grows brands 📈📈 but also safeguards society 🛡🛡 and the planet 🌍🌎🌏 Jake spoke about the critical need for #transparency 👁🗨👁🗨 in the advertising supply chain and for CMOs, CFOs, and CEOs to wrestle back control of their investment in media. His message was clear 📢: #responsiblemedia can amplify positive change while ensuring brand and societal safety. #SDE #BetterMarketingConference #BetterMarketing #BetterBrands #BetterMedia #Knowledge

✍️ 𝗦𝗻𝗮𝗽𝘀𝗵𝗼𝘁𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝟭𝘀𝘁 𝗕𝗲𝘁𝘁𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 Let's keep the momentum going! #SDE proudly announced the 𝗕𝗲𝘁𝘁𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝗲𝘀𝘀𝗶𝗼𝗻𝘀, the newest program of its 𝗢𝗽𝗲𝗻 𝗗𝗼𝗼𝗿𝘀 initiative. With these sessions, we aim at: ✅ Promoting #BetterMarketing, the pearl of the latest marketing wisdom, to university students  👩🎓👨🎓 ✅ Strengthen the connection between the academic community 🎓🎓 & the business environment 👨💼👩💼 where theory comes into practice. ✅ Make our industry attractive to the #newgeneration, showing them how much power they have in their hands to impact the world 🌎and leave a positive footprint in society, by implementing ethical 🛡responsible, and sustainable 🌱🌱 marketing practices. 🤝🤝 The sessions will start their journey from the Athens University of Economics and Business and the highly-esteemed 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗗𝗲𝗽𝗮𝗿𝘁𝗺𝗲𝗻𝘁 ❤ #SDE #BetterMarketingConference #BetterMarketingSessions #BetterBrands #Knowledge

✍️ 𝗦𝗻𝗮𝗽𝘀𝗵𝗼𝘁𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝟭𝘀𝘁 𝗕𝗲𝘁𝘁𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 Let's keep the momentum going! 🚨 Stephan Loerke, CEO WFA, exposed a shocking reality: 80% of #brands believe they offer great experiences, yet 75% could disappear tomorrow and #consumers wouldn’t care. 💡 He challenged the audience with five essential steps to close that gap: ✅ Stand for something ✅ Involve your employees ✅ Show empathy ✅ Embrace diversity ✅ Be brave #BetterMarketing is about creating brands that resonate deeply with their audiences—brands that inspire loyalty by making a meaningful difference in the world 🌱🙌 #SDE #BetterMarketingConference #BetterMarketing #BetterBrands #Knowledge

✍️ 𝗦𝗻𝗮𝗽𝘀𝗵𝗼𝘁𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝟭𝘀𝘁 𝗕𝗲𝘁𝘁𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 Let's keep the momentum going! 🙋♀️🌎📈"People, planet and prosperity, thriving, interdependently together - never one, at the cost of another!” Rupen Desai, CMO & Venture Partner, Una Terra Venture Capital Fund, Co-founder The Shed 28 kicked off the 1st BetterMarketing Conference with a powerful message: ✅ Brands need to shift from #Consumerism to #RegenerativeMarketing! It’s not just good business—it’s essential for our future. 💡 He challenged the audience to escape from old ideas and rethink how we build and grow #brands for long-term impact. #SDE #BetterMarketingConference #BetterMarketing #BetterBrands #Knowledge

🚚🚚 🅰🅻🅻’🆂 🆆🅴🅻🅻 🆃🅷🅰🆃 🅴🅽🅳🆂 🆆🅴🅻🅻!🏬🏬🚀🚀 𝗜𝘁 𝘄𝗮𝘀 𝗮 𝗹𝗼𝗻𝗴 𝗷𝗼𝘂𝗿𝗻𝗲𝘆, 𝗯𝘂𝘁 𝘄𝗲 𝗳𝗶𝗻𝗮𝗹𝗹𝘆 𝗺𝗼𝘃𝗲𝗱 𝘁𝗼 𝗻𝗲𝘄 𝗽𝗿𝗲𝗺𝗶𝘀𝗲𝘀! Με χαρά ανακοινώνουμε ότι από τις 14 Οκτωβρίου βρισκόμαστε στα νέα μας γραφεία 📌 Πέλλης 3Γ & Ελικώνος, Χαλάνδρι 🧿 😍 Σας περιμένουμε με χαρά να σας κεράσουμε☕☕🥐🥐🍷🍷 και να ανταλλάξουμε σκέψεις και ιδέες💡💡