BeHive Consulting

BeHive at Service Design Day! 🚀 Last week, Luca Karig, our Head of Organisational Development Consulting, spoke at Service Design Day Budapest. Luca shared how applying innovative research methods and understanding real human behaviour can bridge the gap between Behavioural Science and effective, human-centered service design. She showcased some of our case studies, where applied Behavioural Science helped: - build better products in a more efficient way - increase customer engagement - create sustained change in employee habits and organisational culture Thank you György Káli for the opportunity and all the other speakers and attendees for the very insightful discussions!

We are excited to introduce the newest member of our team, meet Zsófia Tamás, our Medior Behavioural Science Consultant! Zsófia gained experience both in the private and the public sector working in different areas of finance. In parallel, she worked on pro bono projects and partook in accelerator programs with MBB and Big4 companies to further improve her skills and gain insights into consultancy. She earned a BSc in Business Management from King’s College London, where her interest in Behavioural Science was sparked during a Behavioural Economics module taught by Andrew McFaull, a former member of the British Behavioural Insights Team, particularly in its application to finance. Joining BeHive, she’s eager to combine business principles with psychological insights to provide complex, tailor-made interventions to clients.

BeHive is excited to announce that Anna Nyvelt and Anna Emese Takacs will be presenting at Internet Hungary 25! - 2024. október 1-2.! Anna Nyvelt, Co-founder, will introduce us to applied Behavioural Science, examining the gap between how we are expected to behave and how we actually do. Her presentation will highlight how subconscious decisions can be measured, predicted and effectively influenced. Anna Emese Takacs, Head of Data Science, will explore the latest methodologies for uncovering hidden insights from behavioural data, focusing on how behaviour-based segmentation can enhance customer relationships and drive superior business outcomes. We are thrilled to contribute to the conversations about shaping customer behaviour. Thank you to Ákos Csermely and the entire team for inviting us and organising this event!

Introducing Samuel Keightley, PhD, joining us as a Senior Behavioural Science Researcher! Samuel is an experienced researcher in health, well-being, and behavioural science, with a focus on organisational psychology. Recently awarded a PhD from the Psychology Department at King’s College London, he has spent the past four years integrating qualitative and quantitative methods, exploring the complex psychological and behavioural responses to working from home. Samuel’s research career began with a BSc in Psychology at Plymouth University, where his fascination with organisational behaviour and health took root. This passion led him to pursue an MSc in Organisational Psychiatry and Psychology at King’s College London, deepening his understanding of workplace well-being. Before embarking on his PhD, Samuel honed his skills as a research associate and behavioural science lab manager at Kingston Business School, facilitating multiple business oriented projects and overseeing advanced behavioural science research. Throughout his career, he has applied his expertise to drive impactful change in organisations through research design, methods and statistical advisory, and evidence informed intervention building.

BeHive at the ITBUSINESS Data & Technology 2024 Conference! We are proud to have been represented by our Head of Data Science, Anna Emese Takacs, at the AI Trends and Reflections panel discussion during yesterday’s conference. The event was a fantastic opportunity to explore the transformative potential of AI and data governance in today’s business landscape. As highlighted during the session, successfully integrating new technologies requires more than just technical solutions – it demands aligning them with human resources and business strategies. At BeHive, we emphasise the importance of continuous learning and data governance as key elements in building sustainable, innovative frameworks that drive real value for businesses. We want to extend our thanks to the panel moderator, Roland Molontay, Associate Professor at BME, and the esteemed panelists: - László Mészáros, IT Manager at Centralis - Gergely Rab, Solution Consultant at DELL - Zoltan Szeker, Cybersecurity & Digitalization Expert at HRP Europe Kft. - Gabor Vadasz, Managing Director at BDO Digital Thank you to IT Business for organising such an insightful event. We look forward to continuing the conversation on the future of AI and its practical applications in business. Attila Schopp Viktoria Szabo Agnes Ordasi

We are excited to share that our CEO, Rachel Altmann, will be speaking at the upcoming Portfolio Conferences Future of Finance 2024! Rachel will discuss how to drive deeper customer engagement, sharing strategies to maximise customer value by encouraging them to use specific features and services. Don’t miss this insightful session! Find more details about the conference and Rachel's talk here: https://t.ly/zg9aV

NEW REPORT ALERT: BEHAVIOURAL SCIENCE OF GEN Z IS OUT❗ Curious about how Gen Z is reshaping the world? 💡🌍 We've just released a new report on the Behavioural Science behind Gen Z, the generation that's redefining societal norms and challenging conventional thinking. This comprehensive report explores the external conditions that have shaped Gen Z, the defining characteristics that set them apart, and the significant implications these traits have in both the workplace and consumer behaviour. Using a robust theoretical framework, we examine how these characteristics unfold in real-world contexts, offering critical insights for employers and brands. Our report provides evidence-based conclusions and actionable recommendations to help you navigate the complexities of this generational shift and effectively bridge the generational divide. If you want to gain a deeper understanding of the generation that is shaping the future, download the report for free here or directly on our website. 👇 #GenZ #BehaviouralScience #FutureOfWork #ConsumerBehaviour

BeHive was honoured to be invited to the HEPA Europe Network 2024 conference in Dublin, supported by the WHO Regional Office for Europe, Royal College of Surgeons in Ireland (RCSI) and I-PARC. At the conference, Rachel Altmann and Anna Nyvelt had the privilege to deliver a workshop for the European Union Physical Activity Focal Points network, along with other relevant stakeholders and experts, on utilising Behavioural Science in communication campaigns to promote physical activity uptake. At the event, over 400 delegates participated from across Europe to share their knowledge and experience on promoting health-enhancing physical activity. Thank you to Stephen Whiting, Kremlin Wickramasinghe, Romeu Mendes, Adriana Pinedo and the entire team for the invitation.

It was great to be back at UN City Copenhagen for the HEPA Europe Early Career Professional’s Development Programme, where Rachel Altmann, Anna Nyvelt, and Ferenci Leo had the opportunity to share their work during a 2-day workshop focused on promoting physical activity. We are proud to support the WHO Regional Office for Europe in integrating behavioural insights to enhance physical activity across the European region. Thank you Stephen Whiting, Romeu Mendes, Adriana Pinedo, and the entire team for the invitation!

We are happy to introduce the newest member of our team, meet Tijana Stevchevska, our Behavioural Science Intern! 🎉 Originally from North Macedonia, Tijana discovered her fascination with human behaviour during her undergraduate studies in psychology at the Eötvös Loránd University in Budapest. It was during her time working with the UNHCR that she recognised the power of behavioural change frameworks in shaping impactful communication campaigns. Driven by her newfound curiosity, Tijana relocated to London to pursue a master's degree in behavioural science at the LSE. During her studies, she became more interested in the application of behavioural science to consumer behaviour and behavioural design. Currently, she is undergoing a UX/UI design bootcamp as she aspires to one day blend her practical design skills with her behavioural science knowledge. Her ultimate goal is to specialise in helping companies optimise their products, redesign their customers’ journeys, and incorporate behavioural insights into how they communicate about their products. Thrilled to be joining BeHive, Tijana is excited to have the opportunity to work with real-world clients in the city and region she still holds dear to her heart.