The Behavioural Architects

The Behavioural Architects Are Bringing the Facts to the MRS Annual Conference 💪🎙️ The Behavioural Architects, led by our Global Founder and Chairman, Crawford Hollingworth, has put together and will chair a pivotal keynote panel at the MRS Annual Conference 2025: “Separating Fact from Fiction in a World of Mis- and Disinformation.” We've brought together an outstanding lineup, featuring Sir Mark Thompson (Chairman and CEO of CNN Worldwide), Hebe Campbell (The Independent), and Chris Morris (CEO, Full Fact). Distinguishing fact from opinion is a critical challenge in 2025 for industries reliant on accurate data. Misinformation can distort consumer insights, potentially leading to poor decisions and misaligned strategies. How can researchers ensure they report facts and not amplify bias? This panel will explore how market researchers can adapt tools from journalism to keep #data and insights robust, unbiased and impactful, offering both engaging discussion and actionable strategies to tackle these challenges. Join us! 📌 MRS Annual Conference 2025 📅 11 March 2025, London 👉 Explore the programme: https://lnkd.in/d7y4s4ee 👉 Book your place: https://lnkd.in/dKJiPEn #MRS2025 #Insights #Research #Journalism #AI #DataAccuracy #TheBehaviouralArchitects

Predictions for 2025: Reclaiming Real Human Connection! 🌟🤔 In our Start of 2025 Series, Crawford Hollingworth, global founder and chairman of The Behavioural Architects, told Research Live that 2025 could mark a resurgence of face-to-face connections as AI and technology dominate. In a tech-driven world, trust, authenticity and emotional depth are bringing people back to real human interaction. With 85% of executives highlighting the value of human interpretation, this shift is vital for our industry. At The Behavioural Architects, we help clients embrace this every day! https://lnkd.in/ejhx59sg

For our October book club, we discussed “The ritual effect: from habit to ritual, harness the surprising power of everyday actions” by Michael Norton. It triggered really interesting conversation about the emotional value of rituals and how this separates them from routine, linking back to an opinion piece from Sian (TBA Founder) who says “routines can be actions that we just need to do, like cleaning or making our bed. But rituals tend to have a greater sense of meaning and purpose to them”. [article link at end of this post] This book gives relatable examples of the emotive power of rituals e.g. Nadal’s ball-bouncing and clothes readjusting routine to optimise performance, and as we head towards Christmas, the huge value we put on invented rituals and traditions that make ‘us, us!’. We would recommend giving it a read! Article link: https://lnkd.in/e47Q76ZR

Very happy that we’ve been nominated for this year’s Research Effectiveness Award in the Consumer Insights category! It’s an honour to be recognised alongside such talented innovators in the field. Big shoutout to Aptitude Recruitment for sponsoring this category for the third year in a row! We can’t wait to celebrate with everyone on November 27th in Melbourne! 👉 Join us: https://lnkd.in/gnkJnbDb #ResearchAwards #ConsumerInsights #BehaviouralScience

Delighted to shout out our contribution to Project Nudge 2024, developed in collaboration with NewsCorp Australia and The Growth Distillery! Our founder, Mike Daniels, captures the essence of this project perfectly: “Project Nudge adds further nuance to how Behavioural Science principles work in practice. It provides marketers with evidence-based frameworks to combat misinformation, build trust for the right reasons, and boost brand desirability. It demonstrates how conversion can be optimized through the marketing funnel, whilst helping consumers to make confident and informed purchasing decisions.” You can explore more about the project and its insights here: https://lnkd.in/ga-KwBWG #BehaviouralScience #MarketingInnovation #ProjectNudge2024 #ConsumerTrust #Misinformation #BrandDesirability #Nudges

A huge thank you to NewsCorp Australia for the opportunity to collaborate on the launch of the Nudge Playbook, developed by The Growth Distillery and The Behavioural Architects. This powerful tool leverages #behaviouralscience to help brands build trust and drive sales by tapping into the mental shortcuts and nudges consumers use to make decisions. Want to see how these insights can elevate your strategy? Check it out here: https://lnkd.in/ga-KwBWG #MarketingInnovation #NudgePlaybook #ConsumerBehaviour #GrowthStrategy #DigitalMarketing #behaviouralscience #nudge

We’re so pleased to have collaborated on the newly launched Why We Watch 2.0, all about how online video is changing our definition of content quality - and why platforms like YouTube are the heart of this change. 🚨 This time, alongside Google, YouTube, MTM and Neuro-Insight we helped to delve into what truly defines Quality content today! In today’s world, quality means content that engages emotionally, speaks to us, and resonates deeply, all while aligning with our expectations. That’s when the magic happens—when our brains light up and we feel our time is well spent! 🧠✨ A big thank you Raffaella Stratta, Dunya van Troost and Sharvi Mehta for the opportunity to collaborate on this amazing project. Curious to dive in? More on #WhyWeWatch here 👉 https://lnkd.in/egtn4CNz 👈 #WhyWeWatch #BehaviouralScience #TBA  #YTF2024 #Google #YouTube

We’re so pleased to have collaborated on the newly launched Why We Watch 2.0, all about how online video is changing our definition of content quality - and why platforms like YouTube are the heart of this change. 🚨 This time, alongside Google, YouTube, MTM and Neuro-Insight we helped to delve into what truly defines Quality content today! In today’s world, quality means content that engages emotionally, speaks to us, and resonates deeply, all while aligning with our expectations. That’s when the magic happens—when our brains light up and we feel our time is well spent! 🧠✨ A big thank you Raffaella Stratta, Dunya van Troost and Sharvi Mehta for the opportunity to collaborate on this amazing project. Curious to dive in? More on #WhyWeWatch here 👉 https://lnkd.in/egtn4CNz 👈 #WhyWeWatch #BehaviouralScience #TBA  #YTF2024 #Google #YouTube

Great meeting yesterday with the FA and Nike to debrief and discuss the findings from our research to help amplify the impact of their "Stepping Over the Sidelines" programme to get more women into coaching grassroots football. It's been super inspiring digging into women's journeys into coaching as part of this and see such positive momentum towards creating equal opportunities for women and girls in clubs up and down the country. Thanks Philip Belsey, Sam Walker, Heta Fell, Charlotte Reader, Bex Garlick, Sharon Lordon and co for the chance to work together on such a fantastic project. We're excited to see you take the ideas we discussed forward.

Congrats Sarah Ashley and Caroline Wren on the conference presentation! Great to see the insights from the "Why We Watch" research making such an impact. It was a pleasure to collaborate on this with you, we're grateful to have been involved and proud of the work done together. Here's to more exciting work ahead! #BehaviouralInsights #WhyWeWatch #MediaResearch