That's What I Call Marketing Podcast

In the latest episode of That's What I Call Marketing, we dive deep into the world of sponsorship and the role it can play in your marketing strategy. Sponsorships need to be about creating meaningful connections with audiences by aligning with shared values. I was joined by a panel of experts to discuss how sponsorships have helped brands create meaningful engagements. 🗣 Trevor Koen, Head of Marketing Certa Ireland 🗣 Ciara O'Grady, Senior Consultant ONSIDE 🗣 Trevor Hunt, Head of Marketing Citroën Ireland Tune in here: 👉 Apple: https://lnkd.in/eupwEJdi 👉Spotify: https://lnkd.in/e2knQJuM 👉YouTube: https://lnkd.in/epHwxidR 🚘 Citroën have used sponsorships to showcase the variety of cars they have with a focus on comfort. They used Bord Bia Bloom to create an experience for the audience that allowed customers to connect with Citroën’s commitment to comfort and sustainability in a way that no digital ad could achieve. 🔋🌞Certa is a young brand, the coming together of legacy providers, so their sponsorship portfolio helped them connect consumers to their renewable energy solutions. At Bloom they were able to connect with eco-conscious consumers who were already primed to engage in conversations around sustainable energy. Both brands demonstrated how sponsorship can amplify core values while creating an authentic consumer experience. The episode also delves into the data side of sponsorship 📊and measuring ROI on sponsorships Sponsorships, when executed strategically and activated well, can move beyond the bounds of traditional advertising to become a powerful, versatile tool in any brand’s marketing mix 👩🏻🍳 . Whether by reinforcing brand values at events like Bord Bia Bloom or connecting with consumers at the grassroots level, sponsorship offers brands an opportunity to build genuine connections that last well beyond the event itself. 🌍✨ Thanks to Bord Bia Bloom for their partnership of this episode. Bord Bia - The Irish Food Board Deirdre Hynds Mallaidh McGoona Gemma Smyth Niamh Gunn #bordbiabloom #sponsorship #sustainability

☘ Aer Lingus have been busy promoting their new route to Las Vegas, from OOH special builds (a bus shelter with the Las Vegas sign), to activating the sphere in Las Vegas. I guess if you are going to do Vegas you have to go big and they have, it has been great to see. Of course this inspired me to advertise on the sphere as well. What do you think!? Congrats to the Aer Lingus team Lisa Melarkey Amy Tumelty Lisa McEneaney Mary McGuire Scott Gault Rosemarie Curran Susanne Carberry- you can see the Aer Lingus work here https://lnkd.in/eAQF_jzq

From The Vault: S2. Ep1: Thomas Barta "The 12 Powers of a Marketing Leader" https://lnkd.in/eMiwRVuk Thomas Barta is the author of the #1 leadership book for marketers: The 12 Powers of a Marketing Leader where he carried out the world’s largest study on what makes for a successful change leader. Before writing his book Thomas held a marketing leadership role at Kimberly-Clark (Kleenex) before becoming a partner of McKinsey. Thomas has given hundreds of change keynotes and masterclasses for companies, associations, and universities--including Adobe, Cisco, Google, IBM, SAP, and Advertising Week and is the leadership dean of the Marketing Academy CMO Fellowship and a Honorary Fellow of The Marketing Society and founder of The Marketing Leadership Masterclass with Syl Saller CBE In this episode we talk about Thomas’s path into marketing, how being good at marketing is only part of the job we have as marketers, what are the tools we need to manage in this world and to be effective, how to get ideas through an organisation and the importance of operating in the value creation zone.

Tune in here: https://lnkd.in/etUqYz7y

Thanks to everyone who came to the Live Recording tonight at Neon Agency - an amazing panel Aisling Quigley Jane Parlon Gavin Downes talking about the Power of Play for brands

Have you ever had complete creative freedom in a corporate environment? 🎨 Mark Kingsley had that rare opportunity during his work with Hewlett-Packard. “It was insane,” Mark said, recalling how his designs made it into Wired Magazine 📰 with no pushback from clients—a level of autonomy that’s unheard of in most corporate settings. For Mark, this freedom allowed him to push boundaries, creating some of his most impactful work. If you’ve ever felt creatively constrained, Mark’s experience proves that the right project at the right time can unlock your full potential. 🎯 Learn more about how creative freedom shaped Mark’s career in the latest episode of That’s What I Call Marketing. Tune in 👉 YouTube: https://lnkd.in/ezbuSG_u 👉Apple: https://lnkd.in/eb2YyZZ3 👉Spotify: https://lnkd.in/eaiFTyBp #CreativeFreedom #CorporateCreativity #MarketingPodcast

Thanks for sharing the Going for Gold episode Gavin. And 100% agree, sponsorships are not a fix all.

Mark Kingsley spoke at an IAPI - Institute of Advertising Practitioners in Ireland event last month and after the event he stayed back and chatted to me about his career, his talk at the event, his book, his views on AI and so much more. Tune in 👉 YouTube: https://lnkd.in/ezbuSG_u 👉Apple: https://lnkd.in/eb2YyZZ3 👉Spotify: https://lnkd.in/eaiFTyBp Charley Stoney Katherine Ryan Shreesha Hegde Lisa Sheridan

Delighted to have That's What I Call Marketing Podcast on the short list for the Irish Podcast Awards in the Best Business Podcast Category

Leave a comment with A or B. Paul Dervan no cheating, you know the answer!