Good things come to those who wait. 9 months in the making, we are bursting with pride to have partnered with Diageo to develop a groundbreaking collab with IDA Sports: The "Never Settle" Boot! 🚀 #WomensSixNations #SportsInnovation #BrandPurpose At Ogilvy, Wilson Hartnell we're passionate about crafting ideas that drive meaningful change. We are also big believers in sport for all. That's why we're incredibly proud to have partnered with Guinness to develop with Laura Youngson's IDA Sports the first-ever soft-ground boot engineered specifically for female athletes! Seeing an opportunity to not just draw attention, but address a long-standing inequality in sports – the reality that for year’s women have played sport in boots made for men. Bringing together Guinness's commitment to women's rugby and IDA Sports expertise in female-specific footwear, we've created a first that's not just innovative, but truly impactful. The IDA Sports x Guinness "Never Settle" Boot, debuting at the Guinness Six Nations Rugby Women's Championship, represents a significant step forward – the firs soft ground boot specifically engineered for the female foot. Players wearing the boots during the upcoming Guinness Women’s Six Nations Championships will be a vital process of IDA’s research and development process. The insights gleaned will help inform the next iteration of boots for female athletes. We are honoured to have played a role in bringing this collaboration to life. 🔗 Learn more about this game-changing initiative: https://lnkd.in/eN9nq66q #Ogilvy #WilsonHartnell #Guinness #IDASports #NeverSettle #GenderEquality #SportsTech #MakingADifference #Inclusion #WomensRugby #CreativeAgency #BrandStrategy
#Guinness and IDA have launched the first ever soft-ground boot for female athletes. The 'Never Settle' Boot has been engineered specifically for the female foot and will hit the pitch at this year's Guinness Women's Six Nations. The partnership brings together IDA’s expertise in creating female-specific footwear, while reinforcing Guinness’s support of women athletes and women’s rugby with their iconic branding. Speaking on the launch, Megan Jones, player on the England Women’s Rugby team who will be wearing the boots throughout the Guinness Women’s Six Nations Championship, added: "I'm thrilled to be amongst the first to try out the IDA x Guinness 'Never Settle' boot, given it's designed to support women's physiological needs on the pitch. It feels historic to be able to wear them during this year’s Guinness Women’s Six Nation, and I can’t wait for more players to be able to try out this new design and experience the support it provides. This much-needed innovation is such a positive step forward for women's rugby." #NeverSettle #GuinnessWomensSixNations #Innovation #Sport #Rugby Drink responsibly. DRINKiQ.com