SuperAwesome

Gen Alpha is taking over the beauty industry. Although the oldest members of this generation are only 14, the demographic was reportedly responsible for 49% of skincare sales growth in the last year 🤯 We enjoyed this deep dive from BeautyMatter which explores the rise of Gen A in the beauty space and features some fascinating stats: 💧 49% of Gen A parents say their daughter has a strong interest in skincare 👀 16% of Gen A parents say their son has shown an interest in the category 📱 66% of 12-14-year-olds use social media to discover new products 💰 65% of parents have increased spending on their Gen A kids based on products they’ve seen online For all of this growth and opportunity, brands also have a responsibility to educate parents and young consumers on appropriate product use while thoughtfully approaching discussions around mental health and self-acceptance. Discover more about how beauty brands are approaching this new trend 👇 https://lnkd.in/eD_ECERY #SuperAwesome #GenAlpha #Beauty

It’s fascinating to see how global brands like adidas are leaning into avatar fashion and evolving how these items can be used in digital spaces 🛍️ The scale of the opportunity for fashion brands is undeniable, and as technology evolves, these items will only become more high-fidelity and more widely available. The challenge is achieving interoperability across platforms, and our President and CSO, Nicholas Walters, addresses this point in this article by Alexander Lee from Digiday. Check out the article in full 👇 https://lnkd.in/dBcZXmHK #SuperAwesome #AvatarFashion #Adidas

The SuperAwesome Team are heading to gamescom in Cologne, Germany 🎮 🇩🇪 If you're looking to reach the influential under-18 audience with responsible and authentic advertising, innovative gaming builds, and seamless integrations, get in touch. Connect with the team to learn more about the future of gaming and youth engagement here 👇 https://lnkd.in/eDqkJD9B #SuperAwesome #Gamescom2024 #YouthAdvertising

With social media giants facing sanctions from the US Department of Justice, our Global Head of Policy and Regulatory Affairs, Katie Goldstein, put together her advice for creating brand campaigns that are both compliant and engaging for kid and teen audiences: 1️⃣ 𝐂𝐡𝐨𝐨𝐬𝐞 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐓𝐚𝐥𝐞𝐧𝐭 𝐂𝐚𝐫𝐞𝐟𝐮𝐥𝐥𝐲 - Check the appropriateness of your creators' content and educate them on regulations across all jurisdictions 2️⃣ 𝐒𝐞𝐥𝐞𝐜𝐭 𝐭𝐡𝐞 𝐑𝐢𝐠𝐡𝐭 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 - Regularly review and reassess platform rules to stay on top of evolving policies 3️⃣𝐇𝐚𝐯𝐞 𝐚 𝐋𝐞𝐠𝐚𝐥 𝐄𝐱𝐩𝐞𝐫𝐭 𝐑𝐞𝐯𝐢𝐞𝐰 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞𝐬 - Ensure that your campaign creative complies with rules such as CARU’s guidelines and the ASA’s CAP code 4️⃣ 𝐒𝐮𝐩𝐩𝐨𝐫𝐭 𝐓𝐚𝐥𝐞𝐧𝐭 𝐨𝐧 𝐃𝐢𝐬𝐜𝐥𝐨𝐬𝐮𝐫𝐞𝐬 - Provide ongoing support to creators, ensuring they’re up to speed on appropriate advertising disclosures Discover more about the allegations and Katie’s take on “B.Y.O Compliance” in the blog 👇 https://lnkd.in/ejh4ybpr #SuperAwesome #Compliance #BrandSafety

“𝐁.𝐘.𝐎 𝐂𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞” - As TikTok faces a legal battle with the US Department of Justice, Katie Goldstein, our Global Head of Policy and Regulatory Affairs, makes the case that brands can no longer rely on compliance from the platforms themselves when it comes to engaging with youth audiences ⚖️ In our latest post, Katie explores what this new legal challenge means, why it matters, and how brands can be proactive in ensuring they deliver safe and effective advertising to young audiences. Check out the article in full 👇 https://lnkd.in/ejh4ybpr #SuperAwesome #Compliance #Advertising

🔥 Did you know we took home Silver at the US Effie Awards this year for our Fortnite activation for Frank’s RedHot Sauce? 🥈 In partnership with McCormick & Company, we claimed the prize in the ‘Brand Content & Entertainment - Products’ category for our unforgettable Fortnite map. We didn’t just play the game - we transformed it… Imagine a custom island shaped like a chicken wing, set in Fortnite’s iconic ‘Floor Is Lava’ game mode. Only this time, the lava wasn’t just deadly - it was 𝐅𝐋𝐀𝐕𝐀, powered by Frank’s RedHot Sauce 🌋 The map had it all: a fiery Frank’s RedHot volcano, ‘chili chugs’ for speed boosts and flying chicken sidekicks that helped players soar across the island. Instead of avoiding the lava, players were encouraged to jump right in - even if it meant losing the game. Why? Because Frank’s fans are all about flavor over fear. Thousands of players engaged with the experience, sharing their excitement on social media. And with a little help from top influencers, the buzz only got louder  📣 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬: 🌶 1bn+ impressions across the activation 🎮 42k plays from 4.6k daily active players ⏱ 12 min avg playtime 📱 3m+ views across social from our supporting content 📈 Record Q1 sales with a 10% increase in YoY $ spent #SuperAwesome #FloorIsFlava #Fortnite #EffieAwards

“We’re forging partnerships with numerous kid-focused brands and testing a variety of experiential marketing opportunities that allow us to engage directly with kids and their parents.” - Mark Kupferman, Chief Insights and Marketing Officer at Chuck E. Cheese 🧀 We enjoyed this article from ADWEEK, which explores Chuck E. Cheese’s vision for the future of its brand and how it intends to create more content and promotions aimed directly at children rather than just their parents. The move makes sense when we recognize kids as the ultimate family influencers. Our recent research shows that 67% of children aged 6-9 and 71% of those aged 10-12 impact family spending decisions. For teenagers aged 13-15, this influence rises to 73% 🤯 Check out the full article 👇 https://lnkd.in/g4ydY5ns #SuperAwesome #GenAlpha

"As young consumers shift into a new era of entertainment, brands are beginning to recognize the importance of activating in live spaces. However, navigating this new landscape can be complex." Activating in live environments is an essential way to reach Gen A and Gen Z audiences - but doing it safely is crucial! In this article, our Senior Creative Producer, Julia Clarke, shares her top tips for safer streaming: 🎙 Make sure you’re working with the right creators 🔒 Work with moderation experts 🤝 Create an alliance between the audience, creator, and brand Discover more in the full article 👇 https://lnkd.in/eD-ieaD2 #SuperAwesome #SaferStreaming #GenAlpha

📣 WE’RE HIRING 📣 If you’re looking for the next step in your career 𝒔𝒕𝒐𝒑 scrolling and 𝒔𝒕𝒂𝒓𝒕 applying! SuperAwesome is an award-winning technology company that powers the youth digital ecosystem, helping brands to meet their audience where they are. We bring together proprietary advertising and gaming products, audience insights, and compliance capabilities to help build a safer internet for the next generation. Our team is growing, and we currently have 7 open roles 🚀 We’re looking for the brightest and best talent in the market to join our Marketing, Product, Ad Ops, Brand Strategy, Sales, Engineering, and Finance teams. Check out our open roles below 👇 🎉 𝐒𝐞𝐧𝐢𝐨𝐫 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 | https://lnkd.in/eZa_S4vK 💻 𝐒𝐞𝐧𝐢𝐨𝐫 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 | https://lnkd.in/efyQkUf7 📊 𝐒𝐞𝐧𝐢𝐨𝐫 𝐘𝐢𝐞𝐥𝐝 & 𝐒𝐮𝐩𝐩𝐥𝐲 𝐎𝐩𝐭𝐢𝐦𝐢𝐬𝐚𝐭𝐢𝐨𝐧 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 | https://lnkd.in/ec2ChEyp  🔑 𝐁𝐫𝐚𝐧𝐝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭 | https://lnkd.in/e_QGxg5T 🤝 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 | https://lnkd.in/eWKDnRSH 💰 𝐅𝐢𝐧𝐚𝐧𝐜𝐞 𝐀𝐬𝐬𝐢𝐬𝐭𝐚𝐧𝐭 | https://lnkd.in/e_QTUkmx ⚙️ 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐄𝐧𝐠𝐢𝐧𝐞𝐞𝐫 (𝐀𝐖𝐒) | https://lnkd.in/ezsJKx6P #SuperAwesome #Hiring #Jobs

With the gymnastics drawing to a close this week at the Olympic Games, we wanted to share a throwback Thursday to an amazing campaign we did in partnership with Athleta Girl and the G.O.A.T. herself, Simone Biles! 🐐🥇 Back in 2022, we teamed up with Gap to promote the launch of their Athleta Girl back-to-school collection - creating an immersive brand activation in the popular Roblox game Livetopia. The interactive brand experience included a custom Simone Biles avatar, branded in-game billboards, a storefront that featured products from the new collection, and an exclusive obstacle course with 27 different challenges! 🤸♀️ The campaign was a massive success, delivering: 📈 5.7m Athleta Girl portal visits 🏆 37% sales increase ❤️ 1m+ virtual clothing redemptions 👀 +580% impressions above target If you’d like to learn more about how to successfully engage youth audiences and vault the competition, get in touch 👇 https://lnkd.in/eDqkJD9B #SuperAwesome #SimoneBiles #Olympics 𝘕𝘰𝘵𝘦: 𝘚𝘰𝘮𝘦 𝘦𝘭𝘦𝘮𝘦𝘯𝘵𝘴 𝘰𝘧 𝘵𝘩𝘪𝘴 𝘤𝘢𝘮𝘱𝘢𝘪𝘨𝘯 𝘮𝘢𝘺 𝘰𝘯𝘭𝘺 𝘣𝘦 𝘢𝘷𝘢𝘪𝘭𝘢𝘣𝘭𝘦 𝘧𝘰𝘳 13+ 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦𝘴 𝘥𝘶𝘦 𝘵𝘰 𝘙𝘰𝘣𝘭𝘰𝘹 𝘱𝘰𝘭𝘪𝘤𝘺 𝘶𝘱𝘥𝘢𝘵𝘦𝘴.