Anzu.io

🎮 We're thrilled to join the 4A's Gaming Day to show you how to seamlessly activate within the gaming world and unlock brand success with intrinsic in-game advertising. This is an incredible chance to connect, learn, and share insights with fellow industry leaders in gaming and advertising. If you're interested in exploring the gaming opportunity and diving into how it can drive impact for your brand, we'd love to connect! Jack Harvazinski Zoe Lee Aditi Ramesh 👉 Learn more about the event: https://hubs.la/Q02WYYwq0 See you there! 👋 #GamingDay #Advertising #InGameAdvertising #4AsGamingDay

👻🎃 This Halloween, let’s uncover something scarier than ghosts and ghouls: missing out on the power of in-game advertising! 🎮🕯️ 55% of under-18s say they have a strong affinity for branded in-game experiences. That’s a number brands can’t afford to ignore if they want to avoid the fright of being left behind! 👀🧛♂️ With younger audiences spending more time haunting the gaming world 👻, brands have a unique chance to get in front of them before their brand loyalties lock. Our latest report with SuperAwesome reveals the tricks (and treats!) you need to connect with Gen Z & Gen Alpha through intrinsic in-game advertising. 🍬🕹️ 👉 Don’t get spooked! Download the report now: https://hubs.la/Q02WgWWY0 #Halloween #SpookyStats #InGameAdvertising #GenZ #GenAlpha #GamingReport

📊 New Dashboard Features for Game Developers! 🚀 We’re excited to introduce Publisher Ad Analytics and Contextual Help on the Anzu dashboard! These tools offer game developers more control and insight over ad performance, making tracking and troubleshooting easier than ever. With Publisher Ad Analytics, you can: ✍️ Customize daily views of key metrics like revenue, impressions, and GTR. 🔬 Dive deeper into the data with the interactive Data Cube for flexible filtering. 📈 Visualize trends with line and bar charts, making it easy to spot opportunities. Plus, Contextual Help means support is right where you need it—relevant help articles appear directly on the dashboard, keeping you in the flow. Log in now to explore these new tools, or learn more about them here: https://hubs.la/Q02Wg-sw0 Or, if you're not already working with us yet, head here to get started: https://hubs.la/Q02Wh0hm0 #gamedevelopment #monetization #adtech #gaming #Anzu

🚀 Unlocking New Insights with Gameloft: The Power of Intrinsic In-Game Ads 🎮 Hear from one of the globe's leading international game developers on how they're leveraging intrinsic in-game ads to enhance gameplay and make their experiences feel more realistic. In this blog, we explore: 🔹 How Gameloft leverages intrinsic ads to enhance the realism of their virtual worlds. 🔹 The role of in-game ads in driving monetization without affecting gameplay. 🔹 Key insights from industry leaders on the future of in-game advertising. Check out the full article here: https://hubs.la/Q02VrT7S0 Maor Wurembrand George Iosif Shayan S. #IntrinsicAds #InGameAdvertising #GameMonetization #Gameloft #GameDevelopment

Did you know that with each new generation, time spent gaming continues to grow? To remain relevant, it’s crucial to match your marketing budget with this shift in attention and realize the vast potential gaming offers for engaging these key demographics. Our latest report dives into how you can harness the power of in-game advertising to make an impact on these influential generations 🌟 👉 Ready to learn more? Download the report now to explore actionable insights and strategies: https://hubs.la/Q02VFyrZ0 #GamingReport #GenZ #GenAlpha #InGameAdvertising #MarketingStrategies

The future of advertising is in gaming 🎮 Intrinsic in-game advertising offers a non-intrusive, seamless way to engage with players in their favorite games, but how can you ensure your campaigns are truly effective? Find out in our upcoming webinar, Unlocking In-Game Measurement, on October 29 at 9 am PT | 12 pm ET | 4 pm BST. We’ll be discussing everything from intrinsic in-game advertising’s impact on incremental reach to the latest in measurement advancements, with insights from Anzu, Happydemics, UM Worldwide, dentsu, and 4A's. This session is a must for anyone looking to stay ahead in digital advertising. 👉 Register today: https://hubs.la/Q02VFsxq0 сс: Nerissa MacDonald Laetitia Guillaneuf Prasad Abhanave Kevin Villatoro Ashwini Karandikar #Advertising #Gaming #Webinar #IIGA #AdTech

On Tuesday, Nerissa MacDonald and Jessica Whatson unveiled our latest report, created in collaboration with SuperAwesome titled 'Gaming The Future: How To Make An Impact With Younger Audiences' at IAB Gaming Upfronts in London. The room was filled with advertising experts eager to explore this important research, and the feedback has been incredible! 🎮✨ A big thank you to Charles C. from Digitas UK and Bukky Moemeke from Wavemaker for joining us on stage to discuss why gaming has become such a crucial channel for connecting with younger audiences. The full report is now live on our website — grab your free copy and discover how to make a meaningful impact with Gens Z and Alpha in the gaming world 📊👇 https://hubs.la/Q02VDpkZ0

dentsu Gaming’s latest report is here, and we’re featured in it! 🚀 Gaming is not just about playing anymore — it's about watching, connecting, and creating. With insights from industry leaders and fresh data, discover why gaming is bigger than music & movies combined and how your brand can tap into this massive cultural movement. Ready to drive real engagement and connect authentically with gamers? Explore the findings that will redefine your approach to media. 👉 Download the full report now: https://hubs.la/Q02VrPL60

How do you make an impact with younger generations? Find out in our latest report, created in partnership with SuperAwesome, which is NOW LIVE 🎉 and discover why gaming is crucial in connecting with younger audiences like Gen Z & Gen Alpha. Why does this matter? 🤔 With 80% of under-18s actively gaming, understanding how to engage them through in-game advertising is crucial for brands looking to build lasting connections. What you’ll learn: ✅ The true impact of in-game ads on younger audiences ✅ How gaming can boost your omnichannel campaigns ✅ Best practices for reaching Gen Z & Gen Alpha before brand loyalties lock Ready to unlock the power of gaming? 🎮🔓 Download your free copy now! 👉 https://hubs.la/Q02Vf_1J0 #AdvertisingReport #IntrinsicInGameAds #GenZ #GenAlpha #InGameAdvertising #MarketingStrategies

🎮 Unlock the Power of Targeting in Gaming 🎯 As privacy standards shift and traditional ad targeting methods become less effective, gaming offers a unique opportunity for brands to reach engaged audiences in a compliant and impactful way. Our new Guide to Targeting in Intrinsic In-Game Advertising explores how you can: ✅ Leverage targeting methods based on demographics, behavior, and geo-location ✅ Tap into the immersive gaming world to connect with hard-to-reach audiences ✅ Drive stronger engagement through precise, privacy-first ad placements. Whether you’re new to intrinsic in-game ads or looking to refine your strategy, this guide has everything you need to know to make meaningful connections with gamers. 🔗 Download the free guide now and start unlocking the full potential of in-game advertising: https://hubs.la/Q02V3jhD0 #InGameAdvertising #Targeting #GamingMarketing #AdTech #IntrinsicAds #PrivacyFirst