IMAI - InfluencerMarketing.ai

Ever wonder how brands are making influencer magic happen? 🎬 IMAI streamlines influencer discovery and campaign management, making your brand's collaborations smoother and smarter. Ready to elevate your marketing? Start your free trial today > https://imai.co/signup #InfluencerMarketing #AI #Data | Eran Nizri Yonatan Arami itamar gonsherovitz

Instagram’s chief recently mentioned that the “Following” feed option may not be the solution some users expect. This is a significant signal, indicating that Instagram will continue focusing on algorithm-driven feeds to personalize the user experience. For brands, this means the emphasis should remain on creating engaging, high-quality content that resonates with users and gets prioritized by the algorithm. While chronological feeds might appeal to some, it’s clear that curated, personalized content is here to stay. Brands that master Instagram’s content strategies will maintain relevance in this dynamic landscape. #FollowingFeed #Instagram | Eran Nizri itamar gonsherovitz Yonatan Arami

TikTok is expanding its creator subscription program, allowing more creators to offer exclusive content to their followers through subscriptions. This move empowers creators with a wider range of tools, from special badges to subscriber-only chats and exclusive videos, enhancing how they connect with their most engaged fans. For brands and marketers, it’s an opportunity to partner with creators who can offer unique, behind-the-scenes access or early releases, building stronger communities around their content. The trend is clear: as social platforms provide more monetization options, the focus shifts to deeper, more personalized engagement. #TikTok #Creators | Eran Nizri itamar gonsherovitz Yonatan Arami

Instagram is making waves again, this time with the launch of its “Signature Sound” app. This new tool enables creators and brands to craft custom audio tracks for Reels, stories, and other content, further pushing the boundaries of creativity on the platform. Signature sounds can help brands stand out, offering a unique auditory identity to complement their visual branding. In the fast-paced world of short-form video, leveraging sound in innovative ways is a smart strategy to capture attention and drive engagement. #SignatureSound #Update #Instagram | Eran Nizri Yonatan Arami itamar gonsherovitz

As we approach 2025, it's time for brands to start preparing for the next wave of digital marketing trends. And when it comes to staying ahead, understanding Gen Z is crucial. This generation is setting the tone for what’s to come, with their unique blend of authenticity, quick-hit content, and preference for platforms like TikTok and BeReal. For marketers, these 2025 trends are a roadmap to creating smart, effective campaigns that resonate. The key is to craft content that feels genuine, inclusive, and impactful. With Gen Z valuing transparency and social responsibility, aligning your brand’s messaging with these values is more important than ever. Get ready to dive into 2025 with strategies that speak directly to this influential audience, and ensure your brand stays relevant and compelling in the ever-evolving digital landscape. #GenZ #2025 | Eran Nizri Yonatan Arami itamar gonsherovitz

As Gen Z continues to dominate the digital landscape, marketers must take a closer look at the platforms resonating most with this demographic. Recent data reveals that platforms prioritizing creativity, community, and short-form content are increasingly popular with Gen Z consumers. For marketers, this insight offers a significant opportunity—but also a challenge.   To connect meaningfully with this audience, brands must go beyond traditional advertising and focus on creating interactive, authentic experiences that invite participation. Gen Z values content that feels real and unfiltered, which means that marketers should avoid overly polished campaigns and focus on fostering a sense of community. Creating campaigns that encourage user-generated content, or participating in trends that matter to Gen Z, can build trust and engagement. As this demographic becomes a dominant force in purchasing power, brands need to meet them where they are and understand their values. The platforms Gen Z gravitates toward are dynamic, and so too must be the marketing strategies aimed at reaching them. #GenZ #MarketingStrategy | Eran Nizri Yonatan Arami itamar gonsherovitz

Instagram’s new features—such as enhanced stickers and the updated emoji pong game—are more than just fun additions to the app. They reflect a broader trend in social media: the increasing importance of interactivity. For brands, these features offer unique opportunities to engage users in creative, non-traditional ways. Stickers, games, and other interactive elements can be used to prompt engagement, turning passive viewers into active participants.   Marketers can leverage these tools to make their Stories and Reels more engaging, increasing the likelihood of audience interaction and boosting visibility through Instagram’s algorithms. In a landscape where attention is scarce, creating content that encourages users to “play” with it, rather than just consume it, can be the difference between a fleeting impression and a lasting connection. As Instagram continues to evolve, brands that integrate these interactive elements into their content strategies will be better positioned to capture and sustain audience attention in an increasingly crowded digital space.   #Instagram #Update #SocialMedia | Eran Nizri itamar gonsherovitz Yonatan Arami

As the holiday season approaches, effective marketing planning is key to maximizing brand impact. Meta recently released a helpful checklist to guide marketers through the process, from campaign objectives to targeting and optimization.   For marketers, it’s a reminder that the holiday season isn’t just about timing—it’s about delivering the right message to the right audience. Start planning now to ensure your holiday campaigns make a lasting impression. #Meta #DigitalMarketing #HolidaySeason | Eran Nizri itamar gonsherovitz Yonatan Arami

  E.l.f. Cosmetics continues to push the boundaries of digital marketing, this time with an original music album inspired by TikTok’s popular GRWM trend. By tapping into the power of music and blending it with beauty, e.l.f. is creating an immersive, cross-platform experience that resonates with Gen Z. This bold move allows the brand to foster deeper connections with its audience while standing out in a highly competitive market. E.l.f.’s approach is a great example of how brands can leverage popular social media trends and formats to build cultural relevance and maintain strong consumer engagement. As platforms like TikTok continue to evolve, brands that experiment with creative collaborations will stay ahead of the curve.    #GRWM #TikTok #Creative | Eran Nizri itamar gonsherovitz Yonatan Arami

With Halloween around the corner, brands are scrambling to create campaigns that resonate with Gen Z, the driving force behind this year’s marketing trends. Gen Z values authenticity and creativity, and companies that tap into these qualities are seeing strong results. From viral challenges to DIY costumes, brands that align with this generation’s desire for unique, shareable experiences are thriving. Some brands are successfully leveraging user-generated content and sustainability trends to stand out in a crowded market. For marketers, the takeaway is clear: to capture Gen Z’s attention, brands need to embrace creativity, inclusivity, and authenticity, ensuring their campaigns speak directly to the values of this influential generation.    #Halloween #Marketing #GenZ | Eran Nizri Yonatan Arami itamar gonsherovitz