NewMoo

When our team gets together you can be sure they're up to something good... We can’t wait to share with you more details on what's to come. But for now, you’ll have to keep guessing. ;) Stay tuned and don't forget to follow us for updates! #Casein #Altcheese #PlantMolecularFarming

Imagine this: Cows chilling in fields, living their best lives. No stress, no pressure to be a milk machine. Sounds like a dream, right? On World Animal Protection Day, we’re making that dream a reality. Enter our tech with a superhero-style pose and bam! 🦸 We do our highly scientific magic and free the cows. Newmoo = happy cows, good cheese, happy planet #AnimalProtection #AltCheese #AnimalWelfare

Meet Michal Shahar, PhD, our VP of R&D Michal isn't just an R&D leader; she's a problem-solving 0-1 expert. At her last gig as CTO and VP R&D for 8.5 years, she's the one who took the company from a mere spark of an idea all the way to real life clinical trials. The woman literally worked on curing cancer. GOAT. 🐐 🙎♀️ Driven by a hunger to turn crazy concepts into reality, Michal joined us at NewMoo. She's all in our mission to revolutionize food through plant molecular farming. And the team's dynamic, innovative spirit is fuel for her fire. 😎 Fun Fact: While Michal keeps a low profile outside of work, she's a creative powerhouse in the lab. She tackles complex problems with a unique blend of genius and audacity. Though she prefers to stay behind the scenes, her expertise has been featured in podcasts and articles, and she's been a great sport about letting us spotlight her :) Thank you, Michal! We're lucky to have you leading our R&D efforts! 🙏 #meettheteam #womenvp #womenleadership #womeninscience

Bite-Sized Cheese Fact: Soy That Moos Our soy plant seeds are genetically engineered to express multiple casein proteins, the primary proteins found in animal-based dairy. 🧬 These engineered seeds are then grown in outdoor fields and harvested to create a liquid casein that's completely free of hormones, lactose, and cholesterol. It's a testament to the power of biotechnology and a major step towards a more sustainable food system. 🧀 #casein #altcheese #hormonefree #lactosefree #nocholesterol

Field Trials are well on their way! 🌱 Check it out 👉 our NewMoo seeds have taken root in fertile American soil. After tons of research and lab development, we've planted these casein-packed powerhouses in the perfect spot. As these unique plants grow, we'll be keeping a close eye on them and running all kinds of smart people tests that this marketing lead really didn’t listen closely enough about. But smart things nonetheless! All kidding aside - this is a major milestone and we couldn’t be more proud of the team making the magic happen 🪄 Stay tuned for updates on our progress!🔥 #casein #altcheese #fieldtrials #startup

Just wrapped up an incredible experience at the 1st Scojen Conference for Synthetic Biology and 3rd ISBC in Herzliya, Israel! Our Co-founder and Chief Science Officer, Yulia Fridman, was there to soak up all the knowledge. It was a total game-changer to connect with so many brilliant minds and learn about the latest tech in synthetic biology. 🧬 #syntheticbiology #womeninscience Reichman University

The Evolution of Alt Protein Remember when soy milk was the weird alternative? Yeah, me neither. Now it's a basic in every coffee shop. Daphna Miller has been watching the alt-protein revolution from the sidelines, and let me tell you, it's been wild. From soy milk to precision fermentation, she's seen it all. You can check out her profile for a deep dive into this trend. 🍵 Why is this happening? A new generation of conscious consumers who are all about sustainability.🌱Let's keep this moo-mentum going and build a better food future together. 🌎 #altprotein #liquidcasein #cheese #altcheese

Some facts you should know about the non-dairy cheese market: North America is the second largest region for new non-dairy cheese product launches, and it's no surprise why! Consumers are increasingly looking for plant-based options that are free from additives, preservatives, and animal products. 🔍 Key trends driving innovation: ✨ "Free-from" claims: Vegan, gluten-free, lactose-free, palm oil-free 🌍 Ethical and sustainable options: Regenerative farming, carbon neutrality 📝 Clean label: No additives or preservatives Since 2019, non-dairy cheese launches have increased by a whopping 13.5%! Vegan is the most popular claim, followed by plant-based. Other popular claims include gluten-free, GMO-free, and lactose-free. This data is based on the Innova Market Insights report. 📊 Now tell us... How do you think plant molecular farming will change the game for non-dairy cheese consumers? #nondairy #cheese #altcheese #PMF

Could animal-free casein save alt-cheese? 🧀 Plant-based cheeses have often fallen short when it comes to taste, texture, and functionality. But what if there was a way to recreate the magic of dairy without the animals? 𝐓𝐡𝐚𝐭'𝐬 𝐰𝐡𝐞𝐫𝐞 𝐰𝐞 𝐜𝐨𝐦𝐞 𝐢𝐧. As a pioneer in animal-free casein technology, we're committed to providing the ingredient that will revolutionize the alt-cheese industry. By partnering with food manufacturers and retailers, we aim to create cheese that is not only closest to the real thing but also sustainable and compassionate. #animalfree #casein #altcheese #plantmolecularfarming

We’re featured in Food Processing AU! ✨ Check out our article on crafting moo-free cheese in the July/August edition. They said: “Cheese analogs do not contain the key dairy proteins, caseins, necessary to precisely recreate the sensory properties of dairy cheese." Thanks, Food Processing AU! #FoodforThought #Casein #AnimalWelfare