The Advertising Standards Council of India

We welcome Head Digital Works to the ASCI family! As an online gaming company, Head Digital Works has its presence through various mobile gaming applications for online gaming enthusiasts. We appreciate their support for advertising self-regulation. Gunnidhi Singh Sareen Aakriti Singh #ASCIMember #ResponsibleAdvertising #HeadDigitalWorks #SelfRegulation #ASCI

Thank you Institute of Management Nirma University Ahmedabad, for inviting ASCI Academy to the Annual Management Conclave, Utkrishta 2024! As part of the event, our ASCI expert Dr. Saheli Sinha conducted a session on "The Changing Ad Landscape and the Evolving Role of Self-Regulation in India," exploring how self-regulation is shaping responsible advertising in today's dynamic business environment. The session engaged over 400+ MBA students, igniting thought-provoking discussions on the future of advertising and the importance of ethical ad practices for business growth. #ASCIAcademy #Utkrishta2024 #ResponsibleAdvertising #SelfRegulation #NirmaUniversity #ManagementConclave #LifeatIMNU

We welcome Bunge to the ASCI family! Bunge India, is a leading agribusiness and food company. We appreciate their support for advertising self-regulation. #ASCIMember #ResponsibleAdvertising #BungeIndia #SelfRegulation #ASCI

Manisha Kapoor, CEO and Secretary General of the Advertising Standards Council of India (ASCI), was a panelist at The 9th Annual Media, Advertising & Entertainment Legal Summit 2024. She shared her perspectives on "Advertising Regulations in the 21st Century Media Landscape," discussing key topics such as surrogate advertisements and how the industry can foster conscious compliance with advertising regulations. It was an engaging session, and we look forward to furthering conversations on responsible advertising in today's dynamic media environment. Lex Witness - India's 1st Magazine on Legal & Corporate Affairs | Narayan (Ranjan) | Kanan Rele | Prashant Ramdas | Prateek Bansal | Srishti Ojha #ASCIAcademy #MAESummit2024 #ResponsibleAdvertising #SurrogateAdvertisements #LegalSummit2024 #ASCI

ASCI Academy and Parallel HQ conducted a workshop on Conscious Design choices at Future Forge: Accelerating Deep Tech Growth, an event hosted by nasscom in Bengaluru. Deceptive designs, or ‘dark patterns’ are practices that often nudge users into unintended actions, eroding privacy and trust. Experts Ishtha Kapoor, Sr. Researcher, and Akhilesh B, Product Designer, from Parallel HQ, led the session which featured interactive modules for designers, product managers, product marketers, and CXOs, showcasing how small, conscious design changes can build ethical digital products that foster user trust and create long-term value. Click to know more about the conscious patterns: https://lnkd.in/dHiEcapu #ResponsibleAdvertising #ConsciousPatterns #ASCIAcademy #IndustryInsights #ASCI #nasscom #nasscomfutureforge2024

ASCI Academy curated a Masterclass for Kenvue, with participants from their marketing, legal, regulatory, and R&D teams. This Masterclass led by ASCI experts Saheli Sinha and Beverley Affonso, was designed to help participants gain a deeper understanding of the nuances of the applicability of the ASCI code and guidelines. The session covered topics on the importance of self-regulation in today's dynamic, heavily scrutinised ad environment and provided a better understanding of the key categories the organisation plays in through in-depth case studies. Thank you to all the participants for being super engaged throughout the session! Interested in having a masterclass workshop curated for your team? Write to us at academy@ascionline.in. Manoj Gadgil Gitanjali Sabikhi Supriya Srinivasa #ResponsibleAdvertising #SelfRegulation #ASCIacademy #IndustryInsights #Kenvue #ASCI #Masterclass

The Central Consumer Protection Authority (CCPA) has issued new guidelines to tackle misleading environmental claims. These align with ASCI’s Greenwashing Guidelines, launched in February 2024, ensuring all "eco-friendly" and "sustainable" claims are backed by solid evidence. As consumers increasingly demand products that minimize harm to the environment, it's essential to make accurate claims. For more details, read the press release on CCPA's Guidelines for the Prevention and Regulation of Greenwashing and Misleading Environmental Claims: https://lnkd.in/dzXh_AvK Want to get your ad right? Reach out to ASCI’s Advisory Service at advisory@ascionline.in #Greenwashing #Sustainability #ResponsibleAdvertising #EcoFriendly #ASCI #ConsumerProtection #CCPA

On My Show: Greenwashing! Are you a business owner who labels your products as 'Green' or 'Eco-friendly'? Or as a consumer, have you noticed the avalanche of labels claiming to be 'Green,' 'Eco-friendly', '100% Natural' and 'Net-zero'? It’s everywhere, but how many of these claims are actually legitimate? We are now living in an era of #Greenwashing, where companies are all too eager to present a facade of sustainability while concealing their true practices. I discussed with @Nidhi khare, Secretary, Consumer Affairs Ministry about these deceptive tactics. Joined by the Manisha Kapoor from The Advertising Standards Council of India and legal expert Ashwini Dubey, we scrutinized the government’s new regulations aimed at enforcing transparency. Although these guidelines are necessary to protect consumers, there is one crucial question: will they create a compliance burden for small businesses struggling to navigate this complex landscape? Watch Full Discussion - https://lnkd.in/dcmng88e

Did you know celebrities can face consequences for endorsing false or misleading claims in ads? The Advertising Standards Council of India (ASCI) holds advertisers accountable by monitoring ads and protecting consumer interests. Thank you Advocate Shirish Deshpande for sharing this important insight! If you come across any misleading ads, you can take action by filing a complaint on ASCI’s TARA portal here: https://lnkd.in/dDTgiqQK To know more about the Guidelines for celebrities in advertising read here: https://lnkd.in/dfeT7XPD Your voice plays a crucial role in keeping advertising responsible and truthful. Courtesy: The Free Press Journal #ConsumerRights #FalseAdvertising #AdRegulations #ASCI #Accountability

At Marketing Mavericks 2024, our CEO and Secretary General, Manisha Kapoor, made a critical point: AI exists to support us, but real intelligence, empathy, and human intuition remain irreplaceable. AI may draw from data that carries inherent biases, and it's up to us to ensure we create inclusive, forward-thinking brand narratives. To know more, watch the entire panel discussion here: https://lnkd.in/gCJp8fbp Video Courtesy by Dun & Bradstreet India #AIinMarketing #InclusivityMatters #FutureOfMarketing #ASCI #MarketingMavericks2024 #DunAndBradstreet