Campaign India

Purpose-driven marketing now anchors brand growth and sustainability, driven by consumer consciousness, says professor Shruti Gupta – marketing at International Management Institute - IMI, New Delhi Read more at: https://lnkd.in/eGHnrWh4 #advertising #marketing #adcampaign #digitalmarketing #brandstrategy #marketingtips #advertising #contentmarketing #socialmediamarketing

JSW MG Motor India, a strategic joint venture between China’s automotive giant SAIC Motor and Indian conglomerate JSW Group, has appointed 82.5 Communications—an agency within the Ogilvy Group. The agency will oversee the campaign’s creative execution across digital, social, and traditional platforms, aiming to amplify the brand’s visibility and customer engagement as it introduces a new automotive model to the market. #productcampaign #adcampaign #advertising #adfilm #campaigns #creativeagency 82point5, Ogilvy Udit Malhotra, Anuraag Khandelwal, Chandana Agarwal

Snack culture is at an all-time high in India, with 44% of us munching all day long! Colgate-Palmolive (India) Limited's latest campaign, #TheDailyGrind, dives into this trend, linking our snacking love to oral health. Crafted by Ogilvy under Juneston Mathana’s guidance, the campaign shows dads caving to snack temptations while their kids raise an eyebrow—highlighting how Colgate Strong Teeth tackles “teeth overtime” with a calcium boost formula. As Colgate’s Anaswar Rajagopal explains, “It’s about making oral care relevant to everyday habits.” By connecting oral health to our daily routines, Colgate proves that even toothpaste can find fresh relevance. #Advertising #Marketing #adcampaign #digitalmarketing #brandstrategy #marketingtips #Advertisingtrends #contentmarketing #socialmediamarketing #growthhacking #creativeads #addesign #marketingcreativity #Branding #visualstorytelling #seo #ppc #emailmarketing #influencermarketing #contentcreation #marketinganalytics #datadriven #customerinsights #roi #retailmarketing #b2bmarketing #ecommercemarketing #saasmarketing

Indian consumer sentiments surged by 4.3 points in October, lifting it to the top spot globally, as festive cheer and steady monsoons fuel confidence across sectors. Amit Adarkar, CEO, of Ipsos in India shares his views on the renewed confidence in the personal finances of Indians. #consumerbehavior #shopping #buyinghabits #advertising Read more at: https://lnkd.in/e5MHCT6Y

TTK HEALTHCARE LIMITED Healthcare’s Love Depot is making bold strides in India’s evolving sexual wellness space by breaking taboos and initiating conversations. Embracing D2C, digital marketing, and influencer partnerships, it prioritises privacy and education to build trust and drive demand. Eyeing premiumisation to drive growth, Love Depot keeps digital channels central, creatively navigating restrictions to spark a nationwide conversation. Watch our exclusive with on : https://lnkd.in/ez9shftt Arjun Siva

This Diwali, Zomato 's ‘Mission Diwali’ brings a witty twist to the annual NASA image of India glowing during the festival of lights! The campaign highlights the true essence of Diwali—the joy of togetherness and the warmth of sharing delicious food. To know why it caught Campaign India’s attention, head to our website. Link: https://lnkd.in/eHfeQii9 Deepinder Goyal Sahibjeet Singh Sawhney #zomato #Diwali #adfilm #adcampaigns #advertising

In today's digital-first landscape, agility, personalization, and flexibility are crucial for brands. Sahaan Suman K, the CEO and founder of Bubble Network, emphasizes how boutique marketing agencies can take advantage of this opportunity to thrive. Discover why smaller agencies are making a significant impact! Read more on Campaign: https://lnkd.in/e7tuPBiV #MarketingTrends #BoutiqueAgencies #DigitalStrategy #Personalization #AgilityInMarketing #SmallBusinessGrowth #BrandStrategy #MarketingInnovation #DigitalFirst #BusinessOpportunities #CampaignInsights #MarketingSuccess #FutureOfMarketing #BubbleNetwork

At the NVIDIA AI Summit in Mumbai, CEO Jensen Huang shook things up, touting a leap from coding to machine learning that promises to overhaul software development. In a strategic move, the chipmaker joined forces with Reliance Industries Limited to build India’s AI backbone, aiming to make it a global AI powerhouse. Meanwhile, NVIDIA ’s advertising game is strong too; it has already teamed up with WPP for its Production Studio tool, which debuted at Cannes 2024. Powered by NVIDIA’s Omniverse, the tool revamps ad creation with AI, speeding up creative processes and redefining personalised, efficient campaigns. To know why the future of AI in India—and in advertising—is officially here, head to Campaign India. Click the link to read more: https://lnkd.in/eXhp2tfZ Credits : Vinita Bhatia #NVIDIA #AIRevolution #MachineLearning #TechInnovation #RelianceIndustries #AIFuture #IndiaTechb #DigitalInfrastructure #GlobalAIHub #MumbaiSummit #ArtificialIntelligence #TechPartnerships #InnovationLeaders #SmartTech #FutureOfWork

As the potential breakup of the tech giant’s businesses looms, Campaign delves into the significant implications for the digital advertising landscape. Uncover who stands to gain and who may face challenges in this shifting market! Google Read more now at: https://lnkd.in/ej7RS-Ct #digitaladvertising #technews #CampaignInsights #advertisingtrends #marketingdigital #adtech #businessbreakup #FutureofAdvertising #TechGiants #mediastrategy #digitalmarketing #industryanalysis #AdIndustry #MarketTrends #InnovationInAction

Havas reports a decline in net revenue for Q3 2024, down 0.5% year-on-year to €650 million. With parent company Vivendi withholding organic growth figures, the impact of M&A and currency fluctuations remains a key focus. Dive into the details at Campaign India! Read on: https://lnkd.in/eDDyXZqZ #Havas #RevenueUpdate #Q32024 #Vivendi #FinancialResults #MarketingIndustry #OrganicGrowth #MergersAndAcquisitions #CurrencyFluctuations #CampaignIndia #BusinessInsights #agencyperformancepartners