HR TODAY

📢 𝐇𝐑 𝐓𝐎𝐃𝐀𝐘 𝐌𝐚𝐫𝐜𝐡-𝐀𝐩𝐫𝐢𝐥 𝐈𝐬𝐬𝐮𝐞 – 𝐄𝐝𝐢𝐭𝐨𝐫𝐢𝐚𝐥 𝐋𝐞𝐭𝐭𝐞𝐫 𝐒𝐧𝐞𝐚𝐤 𝐏𝐞𝐞𝐤! 📅 𝐎𝐟𝐟𝐢𝐜𝐢𝐚𝐥 𝐋𝐚𝐮𝐧𝐜𝐡: 𝐌𝐚𝐫𝐜𝐡 𝟏𝟗, 𝟐𝟎𝟐𝟓 📩 𝐏𝐫𝐞-𝐛𝐨𝐨𝐤 𝐲𝐨𝐮𝐫 𝐜𝐨𝐩𝐲 𝐭𝐨𝐝𝐚𝐲! https://lnkd.in/dxKmqXqn "𝐂𝐮𝐥𝐭𝐮𝐫𝐞 𝐞𝐚𝐭𝐬 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐟𝐨𝐫 𝐛𝐫𝐞𝐚𝐤𝐟𝐚𝐬𝐭." – 𝐏𝐞𝐭𝐞𝐫 𝐃𝐫𝐮𝐜𝐤𝐞𝐫 Organizations meticulously craft KPIs, strategic roadmaps, and transformation plans. Yet, many overlook the invisible force that determines whether these strategies succeed or fail—culture. In the March-April edition of HR TODAY, we explore how leaders can embed culture into strategy, making it their greatest competitive advantage rather than an afterthought. 𝐇𝐨𝐰 𝐜𝐚𝐧 𝐰𝐨𝐫𝐤𝐩𝐥𝐚𝐜𝐞 𝐜𝐮𝐥𝐭𝐮𝐫𝐞 𝐛𝐞𝐜𝐨𝐦𝐞 𝐭𝐡𝐞 𝐟𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐫𝐞𝐬𝐢𝐥𝐢𝐞𝐧𝐜𝐞, 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐠𝐫𝐨𝐰𝐭𝐡? Find the answers in the exclusive editorial by Ed Cohen & Rahul Andrews, as they take you through their journey of cultural transformation across global organizations. How do you ensure workplace culture drives—not derails—your strategy? Ed Cohen; Priscilla Nelson; Sheina Laws; Kimberly Saied, MBA, SHRM-CP; Rahul Andrews; mika Noh; Ana Milenkovic; Anna Glynn (MAPP); Ibanga Umanah; Dr. Akona Makoboka (DBA) David Oxley Dr. GP Rao Lillian Ngala Chee Gay Lim Rajeev Bhadauria Rajeev Dubey Vasanthi Srinivasan Noha Tarek Fahmy Helena Demuynck MG Jomon Prof (Dr.) Arup Roy Chowdhury Reimara Valk Dr. Subir Verma Harsh Mariwala Harsh Goenka Ronnie Screwvala XLRI Jamshedpur Xavier Institute of Social Service Indian Institute of Management Bangalore School of Human Resource Management (XIM University) FORE School of Management, New Delhi Dr. Santrupt Misra Vijay Sinha Dr. Sunil Singh Smita Singh Dr. Anamika Sinha #Leadership #CorporateCulture #WorkplaceCulture #HRInnovation #FutureOfWork #EmployeeExperience #HRTODAY #BusinessStrategy

Congratulations to Pradeep Jumani on his new role as Chief People Officer at Kovai.co! Pradeep brings over two decades of experience in human resources and business leadership, having held key roles at Prodapt and Telcordia Technologies. At Prodapt, he led HR strategy, talent management, and business operations across global markets, driving transformational initiatives that shaped the organization’s growth. His experience in managing HR functions across India, Europe, and Africa makes him a perfect fit to lead Kovai.co’s people strategy and enhance workplace culture. With an MBA in Human Resources from Vellore Institute of Technology, Pradeep is set to steer Kovai.co’s HR function towards innovation, engagement, and long-term success. Wishing him great success in this exciting new journey! 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗙𝘂𝗹𝗹 𝗦𝘁𝗼𝗿𝘆 𝗛𝗲𝗿𝗲 : https://lnkd.in/gMduBQfX Subscribe to HR TODAY : https://lnkd.in/dxKmqXqn (𝐆𝐥𝐨𝐛𝐚𝐥 𝐍𝐮𝐦𝐛𝐞𝐫 𝐎𝐧𝐞 𝐉𝐨𝐮𝐫𝐧𝐚𝐥 𝐨𝐧 𝐑𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭)

Congratulations to Nahla Salama on her new role as Chief Human Resources Officer at mobica.! With over 20 years of HR leadership experience, Nahla has played a key role in talent strategy, workforce transformation, and leadership development across leading organizations like Oriental Weavers, ARESCO for Manufacturing and Industrial Projects, and PepsiCo. Her expertise in employee engagement, organizational culture, and HR innovation will be instrumental in driving mobica.’s growth and expansion across the Middle East & Africa. Wishing her great success in this exciting new chapter! 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗙𝘂𝗹𝗹 𝗦𝘁𝗼𝗿𝘆 𝗛𝗲𝗿𝗲 : https://lnkd.in/gQA6cwdY Subscribe to HR TODAY : https://lnkd.in/dxKmqXqn (𝐆𝐥𝐨𝐛𝐚𝐥 𝐍𝐮𝐦𝐛𝐞𝐫 𝐎𝐧𝐞 𝐉𝐨𝐮𝐫𝐧𝐚𝐥 𝐨𝐧 𝐑𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭) #mobica #HRLeadership #TalentManagement #CHRO #HumanResources #CareerMove #HRTODAY

𝗖𝘂𝗹𝘁𝘂𝗿𝗲 𝗮𝘀 𝗖𝗮𝗴𝗲 𝗼𝗿 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 𝗮𝘀 𝗙𝗿𝗲𝗲 𝗪𝗶𝗹𝗹: 𝗕𝗼𝘁𝗵 𝗮𝗿𝗲 𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗱 𝘊𝘶𝘭𝘵𝘶𝘳𝘦 𝘤𝘢𝘯 𝘣𝘦 𝘢 𝘤𝘢𝘨𝘦 𝘵𝘩𝘢𝘵 𝘦𝘯𝘧𝘰𝘳𝘤𝘦𝘴 𝘴𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘦 𝘰𝘳 𝘢 𝘧𝘰𝘳𝘤𝘦 𝘰𝘧 𝘧𝘳𝘦𝘦 𝘸𝘪𝘭𝘭 𝘵𝘩𝘢𝘵 𝘦𝘮𝘱𝘰𝘸𝘦𝘳𝘴 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯—𝘣𝘶𝘵 𝘵𝘩𝘦 𝘣𝘦𝘴𝘵 𝘸𝘰𝘳𝘬𝘱𝘭𝘢𝘤𝘦𝘴 𝘣𝘢𝘭𝘢𝘯𝘤𝘦 𝘣𝘰𝘵𝘩. Companies that succeed don’t just 𝗰𝗵𝗼𝗼𝘀𝗲 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗱𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗲 𝗮𝗻𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆—they design cultures that support 𝗯𝗼𝘁𝗵 𝘀𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗳𝗹𝗲𝘅𝗶𝗯𝗶𝗹𝗶𝘁𝘆. ✅ Clear rules, but 𝗻𝗼 𝗺𝗶𝗰𝗿𝗼𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 ✅ Innovation, but 𝘄𝗶𝘁𝗵 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 ✅ Employee autonomy, but 𝗮𝗹𝗶𝗴𝗻𝗲𝗱 𝘄𝗶𝘁𝗵 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗴𝗼𝗮𝗹𝘀 𝘋𝘰𝘦𝘴 𝘺𝘰𝘶𝘳 𝘸𝘰𝘳𝘬𝘱𝘭𝘢𝘤𝘦 𝘤𝘶𝘭𝘵𝘶𝘳𝘦 𝘳𝘦𝘴𝘵𝘳𝘪𝘤𝘵 𝘰𝘳 𝘦𝘮𝘱𝘰𝘸𝘦𝘳? Read today’s full 𝗛𝗥 𝗧𝗶𝗽 𝗼𝗳 𝗧𝗵𝗲 𝗗𝗮𝘆 to learn how to build a balanced culture that drives both efficiency and innovation. #WorkplaceCulture #HRLeadership #EmployeeEngagement #OrganizationalSuccess #HRTipOfTheDay #HRTODAY

Congratulations to Tarun Dangi on his new role as Head of Engineering & Trading Products at SBI Securities! With years of experience in FinTech and trading solutions at firms like Motilal Oswal Financial Services Ltd and Angel One, Tarun is perfectly positioned to drive innovation at SBI Securities. Here’s to new successes in your journey! Read The Full Story Here :https://lnkd.in/g7XVbRUS Subscribe to HR TODAY : https://lnkd.in/dxKmqXqn (𝐆𝐥𝐨𝐛𝐚𝐥 𝐍𝐮𝐦𝐛𝐞𝐫 𝐎𝐧𝐞 𝐉𝐨𝐮𝐫𝐧𝐚𝐥 𝐨𝐧 𝐑𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭)#SBISecurities #TradingTechnology #FinancialInnovation #CareerProgression #HRTODAY

Congratulations to Arijeet Gupta on his appointment as Head of India Aftermarket at MAHLE! With extensive experience from Talbros Indiparts to Motherson Group, Arijeet is set to drive innovation and growth. Excited to see how your leadership will shape the future of the @aftermarket in India. Best of luck, Arijeet! Read The Full Story Here https://lnkd.in/gvBFY-zS Subscribe to HR TODAY : https://lnkd.in/dxKmqXqn (𝐆𝐥𝐨𝐛𝐚𝐥 𝐍𝐮𝐦𝐛𝐞𝐫 𝐎𝐧𝐞 𝐉𝐨𝐮𝐫𝐧𝐚𝐥 𝐨𝐧 𝐑𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭) #MAHLE #AutomotiveLeadership #AftermarketInnovation #CareerDevelopment #HRTODAY 4

𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗶𝗻 𝗧𝗮𝗹𝗲𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: 𝗔 𝗞𝗲𝘆 𝗗𝗿𝗶𝘃𝗲𝗿 𝗳𝗼𝗿 𝗔𝗳𝗿𝗶𝗰𝗮’𝘀 𝗘𝗰𝗼𝗻𝗼𝗺𝗶𝗰 𝗚𝗿𝗼𝘄𝘁𝗵 - Gerishen Katieno Africa is undergoing a business transformation, shifting from traditional models to a 𝗸𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲-𝗱𝗿𝗶𝘃𝗲𝗻 𝗲𝗰𝗼𝗻𝗼𝗺𝘆. With 𝗼𝘃𝗲𝗿 𝟲𝟬% 𝗼𝗳 𝗶𝘁𝘀 𝗽𝗼𝗽𝘂𝗹𝗮𝘁𝗶𝗼𝗻 𝘂𝗻𝗱𝗲𝗿 𝟮𝟱, the continent has a 𝗺𝗮𝘀𝘀𝗶𝘃𝗲 𝘂𝗻𝘁𝗮𝗽𝗽𝗲𝗱 𝘄𝗼𝗿𝗸𝗳𝗼𝗿𝗰𝗲, but challenges such as 𝘀𝗸𝗶𝗹𝗹𝘀 𝗴𝗮𝗽𝘀, 𝘆𝗼𝘂𝘁𝗵 𝘂𝗻𝗲𝗺𝗽𝗹𝗼𝘆𝗺𝗲𝗻𝘁, 𝗮𝗻𝗱 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝗮𝗰𝗰𝗲𝘀𝘀 remain significant hurdles. 𝗧𝗮𝗹𝗲𝗻𝘁 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗶𝘀 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗮 𝗰𝗵𝗼𝗶𝗰𝗲—𝗶𝘁’𝘀 𝗮 𝗻𝗲𝗰𝗲𝘀𝘀𝗶𝘁𝘆. To stay competitive, organizations must go beyond recruitment and invest in aligning 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝘀, 𝗮𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻𝘀, 𝗮𝗻𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗴𝗼𝗮𝗹𝘀 for mutual success. ✅ Increased Productivity ✅ Lower Turnover Rates ✅ Innovation & Competitiveness ✅ Stronger Employer Branding To 𝘂𝗻𝗹𝗼𝗰𝗸 𝗔𝗳𝗿𝗶𝗰𝗮’𝘀 𝗳𝘂𝗹𝗹 𝗲𝗰𝗼𝗻𝗼𝗺𝗶𝗰 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹, businesses must 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲 𝘁𝗮𝗹𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝘁𝗵𝗮𝘁 𝗯𝗿𝗶𝗱𝗴𝗲 𝘀𝗸𝗶𝗹𝗹𝘀 𝗴𝗮𝗽𝘀 𝗮𝗻𝗱 𝗳𝗼𝘀𝘁𝗲𝗿 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻. 𝗛𝗼𝘄 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗶𝗻𝘃𝗲𝘀𝘁𝗶𝗻𝗴 𝗶𝗻 𝗶𝘁𝘀 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗼 𝗱𝗿𝗶𝘃𝗲 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝘀𝘂𝗰𝗰𝗲𝘀𝘀? 𝗥𝗲𝗮𝗱 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗯𝘆 Gerishen Katieno 𝗵𝗲𝗿𝗲: https://lnkd.in/gWUBHhjC #TalentManagement #Leadership #Africa #HRStrategy #FutureOfWork #BusinessGrowth #PeopleDevelopment #HRTODAY 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗙𝘂𝗹𝗹 𝗦𝘁𝗼𝗿𝘆 𝗛𝗲𝗿𝗲 : Subscribe to HR TODAY : https://lnkd.in/dxKmqXqn (𝐆𝐥𝐨𝐛𝐚𝐥 𝐍𝐮𝐦𝐛𝐞𝐫 𝐎𝐧𝐞 𝐉𝐨𝐮𝐫𝐧𝐚𝐥 𝐨𝐧 𝐑𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭)

𝗙𝗿𝗼𝗺 𝗚𝗮𝘁𝗲𝗸𝗲𝗲𝗽𝗶𝗻𝗴 𝘁𝗼 𝗚𝗮𝘁𝗲𝘄𝗮𝘆 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴: 𝗥𝗲𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗔𝗰𝗰𝗲𝘀𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗪𝗼𝗿𝗸𝗽𝗹𝗮𝗰𝗲 - Leanne Mair Many organisations champion meritocracy as a fair system, but 𝘄𝗵𝗮𝘁 𝗶𝗳 𝘁𝗵𝗲𝘀𝗲 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝘄𝗲𝗿𝗲 𝗻𝗲𝘃𝗲𝗿 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱 𝗳𝗼𝗿 𝗶𝗻𝗰𝗹𝘂𝘀𝗶𝗼𝗻? In reality, traditional structures 𝗽𝗿𝗲𝘀𝗲𝗿𝘃𝗲 𝗽𝗼𝘄𝗲𝗿, 𝗻𝗼𝘁 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗲 𝗶𝘁. ✅ 𝗥𝗲𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 = 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 – Getting people into the room isn't enough if the system remains unchanged. ✅ 𝗨𝗻𝘀𝗲𝗲𝗻 𝗣𝗿𝗶𝘃𝗶𝗹𝗲𝗴𝗲 𝗦𝗵𝗮𝗽𝗲𝘀 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 – Networks, culture fit, and informal access often dictate opportunities more than talent alone. ✅ 𝗚𝗮𝘁𝗲𝗸𝗲𝗲𝗽𝗶𝗻𝗴 𝘃𝘀. 𝗚𝗮𝘁𝗲𝘄𝗮𝘆 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 – True equity means dismantling barriers and creating multiple routes to success, not just one. 𝗧𝗵𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗳𝗼𝗿 𝗹𝗲𝗮𝗱𝗲𝗿𝘀? Not just recognising these patterns, but actively working to 𝗿𝗲𝗯𝘂𝗶𝗹𝗱 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝘁𝗵𝗮𝘁 𝗲𝘅𝗽𝗮𝗻𝗱 𝗮𝗰𝗰𝗲𝘀𝘀. Let's move beyond questioning who "deserves" a seat and start asking: 𝗛𝗼𝘄 𝗱𝗼 𝘄𝗲 𝗰𝗿𝗲𝗮𝘁𝗲 𝗺𝗼𝗿𝗲 𝘀𝗲𝗮𝘁𝘀 𝗮𝘁 𝘁𝗵𝗲 𝘁𝗮𝗯𝗹𝗲? Read Leanne Mair’s insights on transforming workplace access: https://lnkd.in/ge7nSjbG #GenderEquity #Leadership #WorkplaceInclusion #Diversity #Equity #Inclusion #SystemicChange #Meritocracy #HR #LeadershipDevelopment #AccessForAll #HRTODAY

Congratulations to Ranjan Bhattacharya on his new role as Managing Director – Head of Strategy for Middle East & India and Chief of Staff to CEO India at HSBC! With 24 years at HSBC, Ranjan has been a key architect of strategic initiatives, governance frameworks, and financial inclusion programs. In his expanded role, he will oversee business development, industry relations, and strategic alignment across India and the Middle East. Previously, as Managing Director – Chief of Staff and Head of Strategy at HSBC India, he led critical projects in digital strategy, institutional banking, and government engagement. His contributions to market reform discussions, client-centric solutions, and financial inclusion initiatives have been widely recognized. Wishing Ranjan continued success in shaping HSBC’s long-term vision and regional growth strategy! 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗙𝘂𝗹𝗹 𝗦𝘁𝗼𝗿𝘆 𝗛𝗲𝗿𝗲 : https://lnkd.in/gPRMXWX2 Subscribe to HR TODAY : https://lnkd.in/dxKmqXqn (𝐆𝐥𝐨𝐛𝐚𝐥 𝐍𝐮𝐦𝐛𝐞𝐫 𝐎𝐧𝐞 𝐉𝐨𝐮𝐫𝐧𝐚𝐥 𝐨𝐧 𝐑𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭) #HSBC #BusinessStrategy #Leadership #Banking #FinancialServices #Strategy #CorporateLeadership #ExecutiveAppointment #HRTODAY

Mohan Krishnaraj has joined Cognizant Moment as Global Head of Design, Products & Studios! With an exceptional career spanning over 25 years in UX leadership, creative strategy, and experience design, Mohan has led transformational initiatives at WongDoody | Infosys, HARMAN International, and Wipro Technologies. His expertise in human-centered design, AI-driven experiences, and digital brand transformation will be instrumental in shaping Moment’s vision of delivering next-gen design solutions. Join us in welcoming Mohan as he embarks on this new journey! 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗙𝘂𝗹𝗹 𝗦𝘁𝗼𝗿𝘆 𝗛𝗲𝗿𝗲 : https://lnkd.in/g322myB9 Subscribe to HR TODAY : https://lnkd.in/dxKmqXqn (𝐆𝐥𝐨𝐛𝐚𝐥 𝐍𝐮𝐦𝐛𝐞𝐫 𝐎𝐧𝐞 𝐉𝐨𝐮𝐫𝐧𝐚𝐥 𝐨𝐧 𝐑𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭)