HYPP

Content creation is an art that goes beyond entertainment—it’s about connection, inspiration, and challenging norms. Whether it’s through comedy, lifestyle, or motivational content, our creators continue to push boundaries and turn everyday moments into something impactful, where their voices resonate with audiences far and wide. We are thrilled to announce that our creators have received multiple prestigious awards across the industry, reflecting their talent and hard work. At the Exhibit Magazine’s InfluencEX24 Awards on September 17th, 2024, Vishnu Kaushal received the Comic Creator of the Year (Editor’s Choice) award, and Yuvraj Dua was honored as the Comic Creator of the Year. Our celebration doesn’t stop there—Vishnu was also named The Most Entertaining Content Creator at the Icubeswire India Influencer Awards 2024 , while Raj Grover took home the award for Most Inspiring Young Creator. Yuvraj Dua continued his winning streak, being recognized as the Comic Creator of the Year (Male) at the Navbharat Influencer Awards 2024. Further, at the Social Media Icons Awards 2024, Megha Sukhija was honored as the Outstanding Influencer of the Year (Lifestyle Category), Sonam Chhabra was recognized as the Impactful Influencer of the Year (Life Coach Category), and Yamini Jain received the Impactful Influencer of the Year award (Entertainment Category) We couldn’t be prouder of our creators for making such an impact in the world of digital content creation! Ayush Guha, Shubhi Raina, TARKESHWAR SINGH, Angad Bhatia, ILN Media #Influencex24 #IcubeswireAwards #NavbharatAwards #ComicCreators #ProudMoments #TeamHypp

Two weeks later and the Cannes fever is still on for us! Vishnu Kaushal, our very own Punjabi content king, attended the Cannes Film Festival this year, immersing himself in its vibrant atmosphere and rubbing shoulders with industry leaders and visionaries from around the world. This milestone is a testament to his extraordinary journey—from founding his very own street wear label Peach by Vishnu to acting alongside Shah Rukh Khan in Dunki. Reflecting on this achievement, Vishnu shared, he was there to have a lot of star-stuck moments and enjoy great cinema, and he did. In addition to his red carpet appearances in a custom made Philocaly tux, Vishnu attended a discussion panel at the Bharat Pavilion, wearing a Bandgala set and contributing to the dialogue on Magic of Authentic Storytelling. We couldn't be prouder of Vishnu's accomplishments. Events like these are essential for creatives like Vishnu to grow, evolve, and get recognized at an international level. Angad Bhatia CEO, ILN Studios: “Over the years, HYPP creators have transformed from being just famous faces of popular shows on MensXP and iDiva to becoming media companies in their own right.” A heartfelt thanks to Brut India for their constant support and recognizing talent. Here's to the foundation laid by our relentless team at HYPP that has shaped this new creator ecosystem in India!

Two weeks later and the Cannes fever is still on for us! Vishnu Kaushal, our very own Punjabi content king, attended the Cannes Film Festival this year, immersing himself in its vibrant atmosphere and rubbing shoulders with industry leaders and visionaries from around the world. This milestone is a testament to his extraordinary journey—from founding his very own street wear label Peach by Vishnu to acting alongside Shah Rukh Khan in Dunki. Reflecting on this achievement, Vishnu shared, he was there to have a lot of star-stuck moments and enjoy great cinema, and he did. In addition to his red carpet appearances in a custom made Philocaly tux, Vishnu attended a discussion panel at the Bharat Pavilion, wearing a Bandgala set and contributing to the dialogue on Magic of Authentic Storytelling. We couldn't be prouder of Vishnu's accomplishments. Events like these are essential for creatives like Vishnu to grow, evolve, and get recognized at an international level. Angad Bhatia CEO, ILN Studios: “Over the years, HYPP creators have transformed from being just famous faces of popular shows on MensXP and iDiva to becoming media companies in their own right.” A heartfelt thanks to Brut India for their constant support and recognizing talent. Here's to the foundation laid by our relentless team at HYPP that has shaped this new creator ecosystem in India!

When Mensa Brands acquired India Lifestyle Network (MensXP, iDiva & HYPP) from Times Internet, the vision was simple: - Leverage the cultural relevance built across ILN to align Mensa’s breakout brands with mainstream pop culture. - Extend the core content creation & creative capabilities to build better brands. We've always understood that increasingly, reach is a commodity. Anyone can buy reach. For that, you go directly to YouTube, Google or Meta. You don’t need a media house just for reach.  However, if you’re after impact and cultural relevance, you go to a publisher or a media company. It’s still early days but I believe that’s why this collaboration is so meaningful. Over the last 12 months or so, this partnership has put together a marketing engine for MyFitness, @Pebble, Dennis Lingo, TrustBasket & other Mensa Brands. In 2023 alone, MensXP & iDiva reached over 200MAUs organically. Of these, over 100MAUs engaged and interacted with Mensa Brands across video, social & other culturally relevant content... Ananth Narayanan Kapil Vardhan Ravi Bansal Manvi Aggarwal Tribikram Mishra Aniket Nikumb Ayush Guha Dattaraj Thaly Caroline D'Cruz Krithika Kumar Sean Hyams Zain Anwar Radhika Gupta Saurabh Gaur Saurav Singh Rohit Singh Saurabh Wason Parul Batra #ILNMedia #ILNxMensa #DigitalCover #ContentCommerce #businessgrowth #Mensabrands #mensxp #idiva #hypp

What an unforgettable 2 days at rise.del! In captivating panels, we had the privilege of hearing from Vishnu Kaushal, Ankita Srivastava, Yuvraj Dua, Karan Sareen, Shubham Gaur, RJ Kisna, and Ayush Guha, who shared their experiences, challenges, and triumphs in the Creator Economy. From navigating the ever-evolving landscape of content creation to building authentic connections with their audience, each influencer offered invaluable wisdom and strategies for success. A massive thank you to rise.del and the speakers for their insightful contributions, and to everyone who attended and made a truly incredible event. Ayush Guha Shubhi Raina

At Hypp, we are thrilled to announce yet another milestone in our journey of nurturing exceptional talents. 🎉 Our outstanding talents Yuvraj Dua and RJ Kisna have not only shone brightly but have also clinched at the Impact Digital Influencer Awards 2024. Yuvraj Dua won Best Comic Influencer of the Year and also was a Runner Up for Best Entertainment Influencer. RJ Kisna won Best Entertainment Influencer and we’re super proud. These awards are a testament to their dedication, hard work, and the incredible skills they bring to the table. Such recognition is important for every creator and surely keeps them going and aiming for more. Here's to many more accolades, milestones, and success stories! 🚀 Angad Bhatia Ayush Guha Shubhi Raina

We are thrilled to share the remarkable achievements of our talented Creators at the Cosmopolitan Blogger Awards. Yuvraj Dua won the prestigious "Comic of the Year" award. His humor and wit have undoubtedly left a mark on the content industry and made him everyone's favourite. Vishnu Kaushal earned a well-deserved nomination in the same category. His creativity and humor truly shine. Emerging talent Harjas Sethi also stood out, securing a nomination for "Emerging Comic of the Year”. Last but not least, Karan Sareen, was nominated for "Body Love Influencer of the Year." His commitment to promoting body positivity is truly inspiring. These accolades only reaffirm our mission to nurture and support the best in the industry. Here's to more success and achievements ahead! Ayush Guha Shubhi Raina Angad Bhatia

AI is revolutionizing the creator economy by expanding the reach of content through innovations like Chatbots, AI art, real-time translation and AI dubbing. Here are a few ways in which AI has aided the creator economy in recent years: 1. Language Translation, Transcription and Dubbing: Tools like Rev use AI to translate content into multiple languages And tools like heygen.ai and dubdub.ai help creators dub videos into other languages while matching the creator's tone of voice and lip movement breaking down language barriers for regional and international creators. 2. Personalized Content and Recommendations: AI algorithms, such as those in Showpad and Paperflite, analyze user data to tailor content for specific audiences, particularly beneficial for regional creators 3. Video Editing: AI-driven tools like Synthesia Kapwing and CapCut streamline video editing, making it efficient for creators without professional resources. 4. Content Insights and Analytics: AI-powered analytics tools, such as Tableau and Google Analytics, offer detailed audience insights for creators to fine-tune content strategies. 5. Content Planning and Idea Generation: AI-powered tools like MidJourney, ChatGPT andHeyday analyze trends and audience behavior to suggest content ideas, assisting creators facing creative blocks. 6. AI Influencers: The rise of AI influencers like Kyra (@kyraonig) and Naina (Naina_Avtr) powered by sophisticated algorithms and deep learning, adds a new dimension to content creation. These virtual entities leverage AI to engage and interact with audiences, presenting a unique avenue for creators to explore in the evolving landscape of digital influence. Staying updated on emerging AI is set to revolutionize content creation for creators, both as a tool and also as another genre of content with the rise of AI influencers simultaneously opening up exciting opportunities for creators to engage with international brands, making a truly global and interconnected landscape for the creator economy. #ai #creatoreconomy

We ended the year with a BANG!!! Our team, creators and business partners came together for Hypp’s much-awaited WINTER CARNIVAL. An evening full of dancing, mingling, and unique conversations where the energy was through the roof with beats dropping, creativity exploding, and laughter filling the air. To our amazing creators and our dedicated team: You guys are the real MVPs! Thanks for making every moment count and for being absolute stars Let's keep this momentum going into the new year, making it even more exciting than before! Ayush Guha Shubhi Raina

ICC Men’s World Cup 2023 was nothing less than a festival in itself. We're thrilled to have collaborated with Zomato to curate an unforgettable experience during the 2023 World Cup and organize Match Parties, where the audience can watch and experience the match on the big screen with their favourite creators who’re also as big a cricket fan as any other Indian! We’ve hosted exclusive watch parties for Six thrilling India matches. With a collective attendance surpassing thousand's of tickets sold, the energy and excitement have been unmatched. These match parties were about bringing together a community passionate about cricket and shared experiences. With all the highs, lows and nail-biting moments, every match became an event to remember. We hosted our final match party on 19th November to witness history being made together. Even though the result wasn’t in our favour, this World Cup has given us the spirit and memories that will not be forgotten. Ayush Guha Shubhi Raina #iccmenscricketworldcup2023