Schbang

Trust is priceless—but placing it carelessly? That can cost you. In the latest Bharose Ki Keemat campaign, Schbang and IIFL Home Loans introduce the Bharosa Meter, a clever twist on financial trust. Starring Abhishek Banerjee, this campaign humorously highlights how even well-meaning friends and family can sometimes make trust a tricky choice. Through relatable, everyday moments, we explore how choosing the right financial partner makes all the difference. Catch Bharose Ki Keemat to see why trust—when placed wisely—becomes one of the most valuable assets. #BharosaMeter #BharoseKiKeemat #Schbang #IIFLHomeFinance

What’s Diwali without a little family drama, right? You’ve got the elders reminiscing about the good ol' days and the younger generation glued to their screens, lost in a world of reels and memes. And in between, there’s that unspoken tension—a clash of traditions, opinions, and sometimes, even playlists. We had one thought while working on this campaign: how do we bridge the generation gap without anyone losing their cool? The answer was simple—food. Because let’s be honest, when there’s a plate of McCain snacks on the table, everyone forgets their differences. Whether it's the grandkids sneaking in some french fries before dinner or the parents digging into those crispy potato cheese shots, everybody is able to set aside their differences! In our Diwali film, McCain becomes more than just a snack—it’s the peacemaker. No matter the clash between old-school traditions and the fast-paced new generation, everyone agrees on one thing: great food brings people together. This Diwali, we’ve shown how McCain bridges the generational divide, making every moment with your family a little more delicious—and definitely more harmonious. So, grab a plate, and let the good times roll (with McCain, of course 😉) #Jugalbandi #Diwali2024 #CreatingASchbang

We gamified Domino's Valentine’s Day campaign, generating over 40,000 entries within 24 hours. To achieve this, we designed a quiz-based experience to help customers celebrate love & special moments with exclusive Domino’s vouchers, while we enrich our first-party data for hyper-personalized campaigns. We limited the campaign to 24 hours to create genuine FOMO. This fun quiz also deepened customer loyalty and emotional connection with Domino's Integrating gamification with first-party data enabled us to deliver a hyper-personalized experience. We also gathered key data points, such as user birthdays, to tailor personalized future campaigns for special occasions. Key Takeaway: The winning formula was the combination of gamification, first-party data, and timed exclusivity, which drove brand engagement and loyalty. If you were to create a 24-hour campaign, what other strategies would you use to engage users? Need similar results for your brand? Reach us at bd@schbang.com. #Schbang #enriching #viralcampaign #fomo #Dominos

Episode 4 of #microdoses: Hyper-personalisation, also the most talked-about term for all the right reasons. 👇 Hyper-personalization uses advanced data analysis to tailor experiences precisely to user intent and interests, making campaigns highly targeted and impactful. It takes leveraging data and advanced analysis to implement hyper-personalization, which is excellent for boosting user engagement, building community, and driving overall revenue growth on websites. Catch the full episode to understand how it works and why it’s a game-changer! #schbang #hyperpersonalisation #website #personalisation

Founders & marketers, this one is for you 👇 In the latest episode of the Schbang In It Podcast, we dive deep with Nipun Marya, CEO of iQOO India, to uncover how he’s taken the Indian market by storm. 🌟 Here’s what you’ll gain: -> Proven strategies for building engaging marketing campaigns and how innovation drives the smartphone industry. -> Insights into user behavior, future trends, and the transformative impact of AI and the metaverse. -> The powerful influence of pricing strategies on user attraction and market dynamics. Don’t miss this insightful discussion with Nipun Marya, CEO of iQOO. Tune in now! 🎧 https://lnkd.in/daqq5xuh #Marketing #Innovation #AI #Entrepreneurship #Podcast #SmartphoneIndustry #FutureTrends #BusinessGrowth

Can you solve this 👇 I scale up sites with scripts and code, Automate tasks down every road. From keywords to content, I run the show— Can you guess my name? Let’s go! #schbang #riddle

Why would an automotive leader like Audi prioritize social listening if it was only about social media? Here are the 5 pillars of social listening that transformed their approach: 1. Data Insights We tracked Audi’s brand mentions, customer feedback, competitor activity, and PR efforts to pinpoint when and why the brand was mentioned—whether it was organic, PR-driven, or linked to product launches. Audi leverages these insights to shape communication strategies, addressing positive and negative trends. 2. Sentiment Analysis By analyzing audience sentiment, we helped Audi gauge customer feelings and benchmark how they stack up against competitors. In June, we tracked 3,514 conversations—94% of which were neutral, mainly brand mentions and retweets. Our detailed breakdown uncovered a 3% drop in positive sentiments, allowing us to identify key areas causing this shift. With word clouds and performance metrics, we equipped Audi with the tools to drive more positive brand mentions. 3. Adapting to Emerging Trends & Influencers We identified market gaps and collaboration opportunities that fine-tuned Audi's marketing strategy. For instance, when Autocar India featured Audi’s e-tron EV for zero-emission carpooling on World Environment Day, it generated a wave of positive mentions and PR, further boosting Audi’s brand presence. 4. Brand Performance Categorization Our analysis revealed what drives conversations about Audi—be it job postings, product launches, service inquiries, or partnerships. These insights enabled Audi to focus its marketing and service efforts on key areas. As a result, their response time improved significantly, from 2 hours and 3 minutes in May to just 31 minutes in June 2024. 5. In-depth Competitor Analysis Through social listening, we provided Audi with detailed competitor insights, identifying gaps in their competitors' offerings. This data empowered Audi to implement strategic solutions, enhance customer interactions, and maintain a competitive edge. So now you know that social Listening is not just about socials but about crafting a customer-centric brand. Have any questions? Comment down below & our schbangers will be happy to answer it. Want a reality check of how your brand communicates with your customers, reach us at bd@schbang.com #schbang #sociallistening #Audi #socialmediaanalysis #analytics

The perfect way to level up your brand's SEO game 👇 Create a Wikipedia Page! A Wikipedia page promptly addresses relevant brand queries and also contains valuable backlinks to enhance your brand's credibility and authenticity. We recently did this for Everest Industries & have created a complete guide on how you can do the same for your brand. Check out the complete video & tell us in the comments would you consider creating a Wikipedia page for your brand? If yes, let our experts help you create an SEO-optimized Wikipedia page for your brand. Reach us at bd@schbang.com #SEO #schbang #SEOtips #wikipedia #backlinking

To make an impact in cricket, you need Balls; some that break stumps, and the others, boundaries. At 19, Harmanpreet Kaur hit a six so powerful against Australia that it triggered a drug test. Why? Because no one believed a girl could hit that hard. Today, she’s the captain of the Indian cricket team, and that was just the start. She’s gone on to shatter records, inspire a generation, and redefine what it means to be a cricketer. For too long, sport has been viewed through a narrow lens—seen as the arena of men, where physical strength reigns supreme. But true athletes, know that it’s about so much more. It’s about heart.  It’s about resilience.  It’s about fighting through the noise, the doubt, and showing the world what you’re made of. And no one embodies that spirit better than our women cricketers. At Schbangalore we conceptualised this campaign with a lot of thought into the copy and research and built this campaign in collaboration with PUMA. All Credit to PUMA India and their In House Creative Team for producing this idea that set out to shift the conversation—from the tired stereotypes and token gestures around “balls” to a true celebration of passion, and mastery. To make it to the bleeding edge of international cricket, these women needed balls. Thousands of them. Mastered to perfection. The ones that shatter, smash, trick or challenge. The ones that demand a dance at the boundary line before you secure them. The ones that can flip the script on a match, a series, or even a whole career. The ones that inspire a billion prayers. The ones that vanish into thin air. And the lucky few that make it to a fan's home with a smile. So the next time you hear the word, you’ll know exactly what NOT to think of. For all of us who thought it takes just a pair of them, sorry to disappoint. Now, the truth: For true cricketing glory, you need balls - at least a few hundreds of them.. And while the road may have ended sooner than we hoped this ICC Women’s T20 World Cup, the fight, the passion, and the brilliance our team showed deserves nothing less than celebration. This journey is far from over, and their resilience has already won hearts. BTW  It took Arundhati Reddy only 24 balls to deliver an exceptional performance in India's crucial win over Pakistan, with a match-winning spell of 3 wickets for just 19 runs. This was just 1 of the many winning performances we saw this World Cup. Kudos to PUMA India for Championing Cricket for Everyone in India and consistently backing idea after idea and initiative after initiative to ensure that #CricketIsEveryonesGame  #PUMA #WomenInSports #Schbang