ORGANIC by MSL

We traded our usual Monday huddle for an origami workshop! It was the perfect way to kickstart our week with a dose of creativity and calm. Safe to say, the zen vibe is still strong.

Join us in all the fun we're going to have with some terrific new brands that have joined the Organic by MSL family! If you copy, send in your portfolio to vidhi.thakur@mslgroup.com and srishti.gairola@mslgroup.com.

Our week couldn’t start on a better note! We’re popping the champagne open with our victories at e4m-IPRCCA 2023. Super grateful to our colleagues and clients for their tremendous support ✌ Amit Misra N Dhanshekhar Iyer Nikhil Lodaya Tushar Bajaj Sahil Chopra schubert fernandes parveez modak Vidhi Thakur Rajesh Narwankar Pallavi Bahuguna (She/Her) Nidhi Mehra Glen Charles D'Souza Srishti Gairola Cijo Mathew Ajit Pai

Our campaign, '#ShushTheHush - Bleed Shamelessly' for the Gates Foundation India, was awarded Silver for Best Use of Social Media at the prestigious PR Asia-Pacific Awards 2024. This recognition, conferred by an esteemed jury from across the APAC region, further reinforces our team's passionate effort to mainstream essential conversations. Here's to continuously creating positive social impact, one powerful message at a time! Archna Vyas Pooja Sehgal Ankita Bhatia Kiran Antony

इफको ने जीता बेस्ट ब्रांड - एग्रीकल्चर कैटेगरी में गोल्ड! 🏆 🌟 हमने गोल्ड जीतकर साबित कर दिया है कि हम वास्तव में दुनिया की नंबर वन सहकारी संस्था हैं। यह सम्मान आपके साथ और विश्वास का परिणाम है। गोल्ड से सम्मानित करने के लिए हम 'मैड ओवर मार्केटिंग' के प्रति आभारी हैं। Mad Over Marketing (M.O.M) | ORGANIC by MSL #IFFCO #BestAgriculturalBrand #Gold #SahakarSeSamriddhi #Farmers #Agriculture

Organic's winning streak continues with 2 Golds and a Silver at the Mommies 2024!   In the spotlight this time was our work for Panasonic India, Indian Farmers Fertiliser Coop Ltd. and GoDaddy (India). Here's to our teams that always go the extra mile, and to client partners that keep inspiring us to go bigger and bolder. 

We have won ‘The Mommy Awards 2024’, in the Consumer Durables & Electronics category. This award is a testament to our ongoing commitment to crafting impactful communications that tell the story of the transformative power of trusted Japanese technology. It also reflects how our messaging resonates with audiences and builds brand loyalty. We extend our heartfelt congratulations to our stakeholders and communication partners for their contributions to our journey. Mad Over Marketing (M.O.M) ORGANIC by MSL

Organic by MSL recently had the privilege to conduct a workshop on the importance of science communication among the scientific fraternity. Our Managing Director, Tushar Bajaj, and Content Expert, Areeb Sherwani, shared valuable insights, tips, and tricks on how to effectively communicate these discoveries in a language and tone that resonates with the online audience. The workshop was addressed by Sanjay Mishra, Scientist – H/Sr. Adviser at Department of Biotechnology, Dr Ramesh Sonti, Director at ICGEB and Pooja Sehgal – Lead Health and Gender Communications at Gates Foundation India. The discussions were engaging, sparking a keen interest among scientists to utilize media and social media platforms. The workshop became a conversation starter within the community, highlighting the importance of clear and impactful communication.   Arushi Sharma Anupam Hazarika MSLGROUP India #OrganicByMSL #ScienceCommunication #OnlineCommunication #ScientificDiscovery

Organic by MSL has been part of the National Technical Support Unit for the TB Elimination Programme, providing strategic counsel on communication. As part of this initiative, at the recent National Workshop on Advocacy, Communication, and Social Mobilisation to End TB in India, our Senior Vice President & National Lead - Client Operations, Account Planning, and Strategy - Vidhi Thakur, represented ORGANIC by MSL and participated in the panel discussion on "Digital First to End TB." The focus was on leveraging digital solutions to enhance awareness of key TB messages and initiatives among the target audience.   The Panel discussion was moderated by Anisha Singh - Project Director ACSM NTSU at the International Union Against Tuberculosis and Lung Disease (The Union) and was joined by Ankoor Gupta - National Head Digital Strategy and Planning at MRM, Padmapriya Sastry - SBCC Digital Health Expert, and Tamseel Hussain - CEO and Founder of pluc.tv Towards the end, Pooja Sehgal – Lead Health and Gender Communications at the Gates Foundation India shared her views with the audience - “This is the best time to make things happen. The opportunity is challenging but relentless efforts can bring change. Every spread of the disease we stop is a big win for the TB Programme.“ She also emphasised the power of collectives – how all stakeholders from the community are working towards driving TB programs and initiatives in India for a #TBMuktBharat.   Ashish Bhardwaj Arushi Sharma Anupam Hazarika Gaurav Sahni Kshitij Jain MSLGROUP India #OrganicByMSL #EndTB #TBAdvocacy #HealthCommunication #DigitalHealth #TBawareness #PublicHealth #SocialMobilization

A cracker of an evening for Organic by MSL at the ET Kaleido Awards 2024 with 2 golds, 2 silvers and 2 bronze wins! In the spotlight were some of our personal favourite campaigns, created in collaboration with phenomenal clients whose faith and partnership we're forever grateful for. Gold - Internal Communication Campaign Lend-A-Shoulder Employee Volunteering Program (FIRST IMPACT - IDFC FIRST Bank) Gold - Consumer Durables & Electronics Welcome to Adulthood Season 2 (Panasonic India) Silver - Use of Content #MardBhiZimmedaar - For a Planned & Healthy Parivaar (Gates Foundation India) Silver - Tech Enabled India’s 1st Home-Buying Experience On The Metaverse - Launched Via A Scannable QR Code In The Sky (Mahindra Lifespace Developers Ltd.) Bronze - Use of Social Media #ShushTheHush - Bleed Shamelessly (Gates Foundation India) Bronze - Use of Digital Empty The Noise (SoKo House)