Parle Agro Pvt Ltd

When confidence walks into the room, it’s ‘The One, The Only’. Appy Fizz has always stood apart—bold, magnetic, and unapologetically original. This summer, we're turning up the fizz with Vicky Kaushal as the new face of Appy Fizz. A pioneer in the fruit-flavoured sparkling beverage category, Appy Fizz has redefined refreshment since its inception. And with Vicky Kaushal—known for carving his own path in Indian cinema—this partnership brings together two icons who don't just follow the crowd, they own every room they walk into. Our latest campaign, conceptualized by &Walsh, brings this attitude to life—set against the backdrop of a high-stakes casino where the only rule is to own your uniqueness. Because when you’re one of a kind, there is no competition. Watch it, feel it, own it: https://lnkd.in/dM8t6_bJ #AppyFizz #TheOneTheOnly #FeelTheFizz #ParleAgro #VickyKaushal

At Parle Agro, our people are the backbone of our success, fueling our drive towards achieving landmark milestones and scripting our continued growth story. Ergo, it is with great enthusiasm that we welcome Vijay Chopra back to Parle Agro as our new Vice President – Sales.   With over two decades of experience in leading FMCG and FMCD brands, including an 8-year tenure at Parle Agro, Vijay brings extensive expertise in sales strategy and market expansion. A Mechanical Engineer with a Master’s in Management and Marketing, he has successfully led transformative sales initiatives at notable organizations. Vijay has played a key role in driving urban channel initiatives, expanding rural reach, and enhancing sales team performance—all with the singular goal of delivering growth that exceeds market standards.   We extend a warm welcome to Vijay, as we embark on this exciting journey together. Here’s to a successful and fulfilling chapter with our Parle Agro family!   #ParleAgroFamily #ParleAgroLegacy #Leadership #FMCG #SalesExcellence #NewHire #IndiaSalesNews #FMCGSales #FMCGSalesIndia #SalesHead #NewSalesHead #Sales

Frooti, India’s iconic mango drink, has been honoured in the Evergreen Brand category at the 13th edition of Pitch Top 50 Brands by Exchange4Media Group.   This award celebrates nearly four decades of Frooti’s legacy -  a blend of great taste, constant innovation, and a dash of nostalgia that has kept the brand fresh and loved across generations. Frooti has grown alongside its consumers, evolving with the times while staying true to its roots. As we celebrate this achievement, we're reminded that the best journeys are those that keep thriving - evergreen in every sense!   Thank you to exchange4media and the editorial and advisory board of Pitch Top 50 Brands for this honour, and to our amazing consumers for their continued love and loyalty.   Here’s to many more fruitful years ahead!   #ParleAgro #Frooti #Top50Brands #PitchTop50Brands

Honoring the memory of Mr. Ratan Tata, a visionary whose kindness and leadership touched countless lives. #RememberingRatanTata

In a market filled with familiar flavours and traditional favourites, it's not often that a new product comes along that truly shakes things up. But that's exactly what we're doing with our latest launch at Parle Agro - SMOODH Lassi! We're offering a lassi with an indulgently rich and creamy consistency that's OH SO SMOOOOODH, complemented by a subtle hint of rose that adds a unique twist to the traditional taste.   With SMOODH Lassi, we aim to tap into the INR 3000 crore+ loose lassi market in India. While the loose lassi market is significant, the packaged lassi segment lacks a strong national presence. By introducing SMOODH Lassi, we seek to leverage our industry leadership to establish and drive the growth of the lassi category in India.   SMOODH Lassi is preservative-free, trans fat-free, and boasts a six-month shelf life, ensuring you get nothing but the best in quality and taste!   It is now available nationwide. Watch our latest TVC, created by our creative partners &Walsh, where our brand ambassador Varun Dhawan’s energetic portrayal effortlessly conveys SMOODH Lassi’s superior quality, delightful taste and of course, that OH SO SMOOOOODH experience: https://lnkd.in/dDe_j34r   #SMOODHLassi #SMOODH #ParleAgro #DairyInnovation #TraditionalMeetsModern #LassiLovers

At Parle Agro, our story is one of passion, innovation, fearless ambition, and the disruptive approach of our visionary leaders. We've always charted our own course, leading the beverage industry with groundbreaking strategies and constantly transforming it in the process. The journey starts from within. We have always endeavoured to transform ourselves at every turn, resulting in the launch of pioneering products, expansion into new segments and categories, and the creation and scaling up of iconic brands.   ETBrandEquity.com captures our transformational journey and achievements in an insightful interview with our Joint Managing Director, Nadia Chauhan. A big thank you to ET BrandEquity and Anirban Roy Choudhury for this wonderful piece. Please give it a read and share your thoughts in the comments!   #ParleAgro #Leadership #Innovation #VisionaryLeaders #TransformationalJourney #SuccessStory #BeverageIndustry #PioneeringProducts #MarketLeadership

Rich, creamy, and delicious - That’s SMOODH! Our new dairy offering in four exciting flavours makes Varun Dhawan be ‘Oh So Smoodh’ with his new Co-star! Watch now! https://lnkd.in/dhn_2NdU #Smoodh #OhSoSmoodh #newcampaign #ParleAgro #VarunDhawan #SmoodhCow #dairyextraordinary

Summer is here! And there’s never enough fun without Frooti. Watch Alia Bhatt and the FROOTI Minis engage in some innocent mischief as they have “TOO MUCH FUN” in our new FROOTI campaign! https://lnkd.in/dsWkCUQK #Frooti #freshnjuicy #toomuchfun #newcampaign #ParleAgro #AliaBhatt

We’ve been busy preparing for the summer season and are so excited to share what’s been brewing - The new Appy Fizz campaign is now out! It’s snazzy, fizzy, bold and crisp, everything that Appy Fizz tastes like. So watch it and go Get Fizz! https://lnkd.in/diqRHYKH #appyfizz #feelthefizz #getfizz #ParleAgro #KritiSanon