Suganda Skincare

Senior Performance Marketing D2C About the job Company Description At Suganda, we are passionate about skincare solutions for sensitive skin, inspired by personal challenges and discoveries. Our products unite science with nature to not only care for the skin but also enhance overall well-being. We believe in accessible, nurturing, and honest skincare to empower our customers with knowledge and confidence. Responsibilities: Revenue Growth: Implement strategies to grow month-on-month revenue on the Suganda Skincare website. Use data-driven approaches to increase average order value (AOV) and customer lifetime value (CLV). Customer Acquisition: Develop and execute strategies to acquire new customers through paid social (Facebook/Instagram) and paid search (Google Ads). Optimize campaigns to improve conversion rates and reduce customer acquisition costs (CAC). Campaign Management: Manage and optimize campaigns across Facebook and Google, including setting up, monitoring, and reporting on performance. Create and test ad creatives and copy to improve engagement and conversion rates. Analytics & Reporting: Use Google Analytics, Facebook Insights, and Shopify analytics to track and report on campaign performance. Provide actionable insights and recommendations to drive continuous improvement. Collaboration: Work closely with the content and design teams to ensure that all digital content aligns with brand guidelines and resonates with the target audience. Coordinate with the Shopify development team to ensure website optimization for conversions. Qualifications:Experience Strong prior experience in D2C Strong experience in digital marketing, customer acquisition through Facebook Ads and Google Ads. Skills: Proficient in PPC management, A/B testing, conversion rate optimization, and analytics tools. Technical Knowledge: Familiarity with Shopify and its integrations with Facebook and Google marketing tools. Analytical Mindset: Strong analytical skills to interpret data, optimize campaigns, and drive insights. Performance-Driven: Demonstrated ability to grow revenue and meet KPIs consistently. This role is crucial for driving the growth of Suganda Skincare, and a well-qualified candidate should be able to demonstrate previous success in similar roles.

By focusing on gentle formulations and respecting your skin's needs, Suganda positions itself as a brand that prioritizes healthy, happy skin. A pledge to your skin's health and happiness: Suganda's products as more than just cleansers and moisturizers. They prioritize the well-being of your skin. Fuse meticulous science with a gentle touch: Suganda's products are effective but formulated with kindness. They utilize scientific understanding to create solutions without being harsh. Understands and respects your skin's needs: Suganda's commitment to creating products that cater to your skin's requirements, rather than a one-size-fits-all approach. #suganda #sugandaskincare

Our best seller Lactic Body Lotion has clinched the coveted Vogue Beauty Festival Winner in the year 2022! With its nourishing formula, it's no wonder it's a multi-award winner! But wait, there's more! Our Antioxidant Serum and 5% Niacinamide Serum have been nominated for the prestigious Vogue Beauty Festival 2022! Stay tuned for updates and get ready to celebrate beauty excellence with us! #suganda #sugandaskincare #skincare #serums #lotions

Backed by five clinically proven ingredients, this powerful formula is designed to fade dark spots, reduce melasma, and brighten your overall complexion. Say hello to a brighter, more confident you! #advancedpimentationserum #pigmentatiin #suganda #sugandaskincare #darkspots #acnespots

In entrepreneurship, purpose, authenticity, and a commitment to learning are three essential ingredients for success. Let's explore these through the inspiring story of Bindu and Suganda Skincare: 1. Purpose-Driven Leadership: Bindu's unwavering dedication to her mission fueled Suganda's growth. This powerful example emphasizes the importance of staying true to your core values even when faced with challenges. 2. Building Trust with Authenticity: Suganda's authenticity, rooted in Bindu's personal experiences and commitment to quality, has built customer trust and loyalty. This highlights the power of genuine connection in establishing a strong brand. 3. Continuous Learning & Innovation: Bindu's willingness to learn and adapt and her innovative spirit have allowed Suganda to thrive in a competitive market. This demonstrates the importance of embracing lifelong learning and pushing boundaries for sustained success.

Hey everyone! Want to achieve radiant, healthy skin without breakouts? Our very own Suganda Team is here to share their secret #skincare hacks! In this post, Suganda Skincare Team dives into easy-to-follow tips and tricks that will transform your skincare routine. Get ready to learn how to achieve that coveted glow from the inside out. Let's get started! #suganda #sugandaskincare #skincareroutine

Busted! 5 Men's Skincare Myths You Need to Stop Believing Taking care of your skin isn't just about vanity, it's about health. But when it comes to men's skincare, there are a lot of myths out there that can hold you back from achieving a healthy, confident skin glow. Let's debunk some of the most common misconceptions: Myth #1: Men don't need skincare routines. Busted: While men's skin may be thicker, it still faces similar challenges like dryness, irritation, and aging. A simple routine of cleansing, moisturizing, and protecting your skin can make a big difference. Myth #2: Soap is enough to cleanse your face. Busted: Regular soap can strip your skin of natural oils, leading to dryness and irritation. Opt for a gentle face cleanser specifically formulated for your skin type. Myth #3: #Sunscreen is only for sunny days. Busted: UV rays can damage your skin even on cloudy days, contributing to wrinkles, sunspots, and even skin cancer. Make sunscreen a daily habit, regardless of the weather. Myth #4: Acne is just a teenage problem. Busted: Adult #acne is prevalent, and it's not something you have to live with. Addressing hormonal imbalances, using the right products, and consulting a dermatologist can help keep breakouts at bay. Myth #5: Expensive skin care products are always better. Busted: While high-end products have their place, you don't need to break the bank for good skincare. Look for effective ingredients like hyaluronic acid, vitamin C, and SPF, and focus on finding products that suit your individual needs and budget. Remember: Taking care of your skin is an investment in your health and well-being. Don't let these myths keep you from achieving your best skin ever! Feel free to share your best men's skincare tips in the comments below! #suganda #sugandaskincare

Hello LinkedIn Family, I'm Bindu Amrutham, founder of Suganda Skincare. Our brand is born from a mother's intuition, blending scientific benefits with the goodness of nature. Join us in celebrating skin health and natural beauty. #founderjourney #founderstory #suganda #sugandaskincare

🌟 Hello LinkedIn Family, We're Finally Here! Hey there, everyone! Guess who's joined the LinkedIn family? After 10 amazing years of nurturing skin and souls, Suganda is here to say a big hello to all of you! 🎉 Our story? It's a bit like a nurturing recipe passed down in a family. It all started with a mom, Bindu, on a quest to soothe her little one's skin and her battle with eczema. That's how our first bottle of care was born. Fast forward through a decade of blending science with love, and here we are - a big, warm community that believes in kindness, both to our skin and our planet. We're here on LinkedIn not just to share our story, but to hear yours, to learn, grow, and connect. We want to talk about all things skin – the science, the natural goodness, and yes, those little daily struggles too. We're all in this together! So, here’s to new conversations, new friendships, and a whole lot of skincare love. Pop by, say hi, and let's make this journey even more wonderful. Cheers to beautiful beginnings and real connections. #HelloLinkedIn #SkincareJourney #RealTalk #Welcome #Sugandaskincare