TAM Media Research Pvt. Ltd.

L V Krishnan TAM Media Research Pvt. Ltd

Just like Holi adds color to life, data adds depth to decisions! At TAM Media Research, we transform data trends and analytics into a spectrum of colorful insights that help the stakeholders thrive. Let's all have a Holi filled with colorful moments, bright ideas, and joyful insights! #HappyHoli #FestivalOfColors #SplashOfColors #ColorfulCelebration #Holi2025 #BrightAndVibrant #HoliKeRang #CelebrateWithColors #JoyfulHoli #FestiveVibes #HoliMasti

Empowered women empower the world! Here's to the incredible women of TAM who bring strength, passion, and inspiration every day. Together, we grow, uplift, and break barriers! #WomenOfTAM #StrongerTogether #EmpowerHer #WomensDay

𝗚𝗮𝗺𝗶𝗻𝗴 & 𝗕𝗲𝘁𝘁𝗶𝗻𝗴 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴: 𝗧𝗵𝗲 𝗗𝗿𝗮𝗺𝗮𝘁𝗶𝗰 𝗦𝗵𝗶𝗳𝘁𝘀 𝗡𝗼 𝗢𝗻𝗲'𝘀 𝗧𝗮𝗹𝗸𝗶𝗻𝗴 𝗔𝗯𝗼𝘂𝘁! 📊 Our comprehensive analysis of the Gaming & Betting sector reveals shocking trends that marketers need to know: • TV ad spend plummeted by 95% in Q4 2024 vs Q4 2023 • Print advertising nearly vanished with a staggering 99% decline • Radio advertising EXPLODED—increasing over 26 times year-over-year • Digital investments fell 45%, signaling a major strategy shift 🎮 Did you know sports genre channels captured over 80% of gaming ad spend, while prime time slots (18:00-22:59) dominated with 71% of airtime? Our detailed report uncovers: • How Witzeal Technologies became the #1 exclusive advertiser on TV • Why North Zone publications captured 78% of print ad spend • The surprising fact that 88% of print ads appeared on the Front Page • How YouTube (47%), Facebook (29%), and X (18%) dominate digital advertising 🔍 Curious about which major gaming brands shifted their entire marketing strategy in 2024? Or which 2,050+ advertisers were exclusively present in digital compared to 2023? The patterns revealed in our analysis could transform your marketing approach in this rapidly evolving industry! ✨ To receive the COMPLETE 30+ page report with all charts and insights: Simply comment "Excellent Publicity" below and we'll DM it to you for FREE! This is part of our weekly industry insights series. Follow me and Excellent Publicity to stay ahead of advertising trends across multiple sectors! Made with love by our research team ❤️ in association with TAM Media Research Pvt. Ltd. YourStory Media Marketing Mind Social Samosa Mediabrief.com Media4Growth exchange4media TV Today afaqs! Mad Over Marketing (M.O.M) Dainik Bhaskar Group (दैनिक भास्कर) Dainik Bhaskar Dainik Bhaskar Hindi (दैनिक भास्कर हिंदी) Republic World The Economic Times Inc42 Media Inc42 Media ADGULLY Campaign India The Hindu Business Insider Business Standard The Times Of India Agency Reporter Medianews4u.com Gujarat Samachar Outlook Publishing (India) Pvt. Ltd. BW Businessworld Firstpost Inshorts Storyboard18 BestMediaInfo BW Marketing World Dainik Jagran ET BrandEquity Printweek Indiantelevision.com moneycontrol.com #GamingMarketing #BettingIndustry #AdvertisingTrends #MediaInsights #FantasySports #ExcellentPublicity

Advertising space in print grew by 1% in 2024 compared to 2023, but by 58% over 2020, according to a report by TAM Media Research Pvt. Ltd. Auto sector led print with 15.2% share of total ad space followed by services with 14.9% during the year. In 2023, education was leading the category. 

Cars and Two-Wheelers dominated print advertising in 2024, securing 8% and 6% of ad space, respectively, according to TAM AdEx report. Read More: https://lnkd.in/gdCiKWi5 TAM Media Research Pvt. Ltd. #MarketingMind #Report #TAMAdEx #AutoSector #PrintAds

Here's to the women who inspire, lead, and break barriers every day.  Happy Women's Day from TAM Media! #WomensDay #EmpoweredWomen #TAMMedia #Services #broadcasters #advertisers #TAMIndia #TAMgotyoucovered

At FICCI MEBC South 2025, industry leaders gathered to discuss the future of TV in the region, highlighting how it continues to dominate, evolve, and innovate. The panel explored the unmatched reach of TV, the rise of regional content, and the integration of cutting-edge tech to keep audiences engaged. Key takeaways: TV’s penetration in South India is above 95%, with prime-time shows commanding high engagement. Regional content is thriving with hyper-local narratives and emotionally connected serials & reality shows. Innovations like AI-driven recommendations and OTT integrations are shaping TV’s future. Advertising remains a strong revenue source, with more immersive sponsorships and integrated brand placements. Despite the challenges, the future of South Indian television looks bright, balancing tradition and innovation for sustained success. #TVinSouthIndia #InnovationInTV #RegionalContent #TelevisionIndustry #DigitalTransformation #Entertainment #Media https://lnkd.in/gD9y3vZF ashish pherwani Krishnan Kutty L V Krishnan FICCI TAM Media Research Pvt. Ltd.

L V Krishnan, CEO of TAM Media Research Pvt. Ltd., shared powerful insights at FICCI MEBC South 2025 about the rise of hybrid viewing and the future of content consumption. Key Highlights: 50% increase in total screen time per household due to the rise of hybrid viewing with Android boxes. Homes that once averaged 2.5 hours of daily TV viewing now spend 4.5 hours consuming both linear and digital content. The South is still the powerhouse of linear TV, with 75 million TV homes and an audience of 400 million. The region remains highly engaged, especially with General Entertainment Channels (GECs) and soap operas. Streaming and TV coexist, with viewers enjoying both episodic content on TV and binge-watching via streaming platforms. Krishnan also emphasized the importance of content quality and how South Indian content continues to expand beyond regional borders, influencing national and international markets. As platforms evolve, the focus will shift from delivery methods to creating compelling, culturally resonant content that keeps audiences hooked. #MediaInsights #HybridViewing #TVVsStreaming #SouthIndia #ContentIsKing #Advertising #MediaTrends #Storytelling #ContentAggregation #FICCI #DigitalTransformation https://lnkd.in/g5Bg4e9H L V Krishnan TAM Media Research Pvt. Ltd.

TAM Media Research Pvt. Ltd. AdEx: BFSI advertising in India surges across media platforms, led by Print and Radio Link in the comments #mediabrief #TAM #BFSI #advertising #marketing #media