WayCool Foods

#Outgrow # RegenerativeAgriculture #NaturalFarming

Report on Fruit Fly Infestation in Horticultural Crops of Chinthamani Region, Karnataka Date of Visit: August 2024 Location: Chinthamani Region, Karnataka Crops Observed: Tomato, Cucumber, Pomegranate, Custard Apple Extent of Damage: 20% to 30% of crop wastage due to fruit fly infestation Introduction In August 2024, a visit was conducted to the Chinthamani region of Karnataka, an area well-known for its horticultural crops. The aim was to assess the health of key crops including tomato, cucumber, pomegranate, and custard apple. A significant challenge observed during the visit was the infestation of fruit flies, which caused considerable crop losses. Observations Crops Affected: The fruit fly infestation impacted several horticultural crops, including: Tomato, Cucumber, Guava, Mango & Custard And. Level of Damage: Approximately 20% to 30% of the crop yield was lost due to fruit fly infestations. The affected fruits were either deformed or rendered unsellable, leading to direct financial losses for farmers. Reasons for Infestation Spread: A major reason for the proliferation of fruit flies in the region was identified as poor post-harvest practices. Infected fruits were often discarded near the fields rather than being properly buried. This practice allowed fruit flies to breed and spread rapidly, further infecting healthy crops. Environmental Conditions: The region experienced moderate to high humidity, coupled with fluctuating temperatures, which created ideal breeding conditions for fruit flies. Impact on Farmers The 20% to 30% wastage heavily impacted farmers' revenues. Since horticulture is a primary source of income for many farmers in the Chinthamani region, the reduction in both quantity and quality of produce affected their market returns. Interventions and Recommendations To mitigate the spread of fruit flies: 1 Proper Disposal of Infected Fruits: Farmers should be encouraged to bury or properly dispose of infected fruits, as discarding them near the fields facilitates the spread of fruit flies. 2 Integrated Pest Management (IPM): Adoption of IPM strategies, including a combination of biological and chemical controls, should be prioritised. 3 Use of Traps and Baits: Pheromone-based traps could be deployed to help control fruit fly populations. 4 Regular Monitoring and Early Detection: Monitoring crops for early signs of infestation and taking timely action can help reduce losses. 5 Training and Farmer Awareness Programs: Training farmers in modern pest control techniques and encouraging good agricultural practices can play a crucial role in minimizing infestation risks. WayCool Foods is hand holding the farmers as part of the cluster development program to assist them. #farmers #regenerativeagricluture #economicloss #fruitflies #cdp #chintamani #karnataka Sendhil Kumar N .

For entreprises in food, from FMCG brands to private labels, our #ContractManufacturing division has a lot to offer. Vignesh Kumar Manogaran puts it perfectly in his latest post. Connect with us to learn more…

Congratulations team censa! #CensaReap #tech #agri #impact #food #india

*PARTNERSHIP OPPORTUNITY* CENSA Reap is building a global partner network to bring our AI-powered farm management solutions to new markets. If you believe your organization can add value by helping farmers enhance productivity, get in touch with us and explore partnership opportunities today. Know a potential client? Refer them to us and earn a referral commission while empowering farmers with cutting-edge technology. Let's grow together! Visit us at https://lnkd.in/gZ65wENa #CENSA #Technology #Agtech #AI #FarmManagement #Partnerships #ReferralProgram

Celebrating the Spirit of Independence! This Independence Day, we at WayCool are proud to contribute to India's growth story by revolutionising the food supply chain, ensuring access to quality produce for all. As we honor the sacrifices of our freedom fighters, we are reminded of the values they stood for—self-reliance, unity, and progress. These values continue to inspire us as we strive to create a sustainable and equitable future for every Indian. From the fields to your plates, we are committed to driving positive change, fostering innovation, and making a lasting impact on our nation. Let's continue to work together to build a stronger, greener, and more prosperous India. Happy Independence Day! #WayCool #ReimaginingFoodValueChain #HouseOfBrands #IndependenceDay

Alley cropping is indeed a valuable practice within WayCool Foods - Cluster Development Program, focusing on reducing insect attacks and enhancing crop health. By planting rows of #trees and #shrubs to create #alleys for agricultural crops, farmers can benefit from several #ecological and #economic #advantages. Join the Cluster Development Program - a 500+ farmer ecosystem. Alley Cropping Benefits: 1 Pest Repellent Crops: Native Marigold & Calotropis: These plants naturally repel pests, reducing the need for chemical pesticides. 2 Nutrient Fixing Plants: Gliricidia, Mulberry & Indian Coral: These species improve soil fertility by fixing nitrogen and adding organic matter. 3 Fodder Plants: Agathi & Subabul: These can be used as fodder, supporting livestock and reducing feed costs. 4 Additional Revenue Crops: Castor: This can provide an extra income stream for farmers by producing marketable products. This approach not only aids in pest control and soil enhancement but also aligns with regenerative agriculture principles, promoting sustainability and resilience in farming communities. #alleycropping #plantprotection #trapping #pestprevention #naturalmulching #additionalrevenue #regenerativeagriculture #cdp

Urad (phonetically sounds very similar to the Tamil Ulundu) originated in India, more than 5000 years ago. Urad dal is a very unassuming powerhouse – gets converted to many times its volume in form of batter, and is also a major daily source of protein. As part of our backward integration efforts, our team is ramping up our own pulses mill, providing  consistent supplies of urad dal for retail consumption, food processors like batter manufacturers, papad makers, etc. quality tested using our proprietary 'iGrade'. Tamil Nadu is the highest per capita consumer of urad dal in India – no surprise, given the amount of idli, dosa and vadas relished in these parts. Aptly, the mill is located in Tamil Nadu’s Virudhunagar, also the birthplace of the illustrious Thiru. Kamarajar, among whose many towering achievements, was the mid-day meals program. A true role model for an unassuming personality with phenomenal impact on many. As a bonus, those who visit the mill can have a look at Thiru. Kamarajar’s house, present in one of the by-lanes of the old town. Spartan, well-preserved, and with a lot of historical photos. WayCool Foods

WayCool Foods - Cluster Development Program (CDP) includes a key activity called Annual Cropping Patterns creation. This process is developed by considering agroclimatic conditions, historical rainfall data, soil reports, and the major growing crops in a particular cluster. Cropping Patterns: Cropping patterns refer to the distribution and scheduling of different crops on a piece of land over a year. It reflects the agricultural practices and strategies used to optimize productivity and sustainability. Benefits of Cropping Patterns: * Improved Soil Health: Different crops contribute various nutrients to the soil, enhancing fertility and structure. * Crop Rotation & Diversification: This practice improves soil fertility and reduces pest infestation. * Weed and Pest Control: Natural mulching and border crops are used to control weeds and pests. * Year-Round Cultivation: Ensures continuous cultivation throughout the year, eliminating seasonality in agriculture. Examples of Crop Rotation 1 Leguminous - Non Leguminous - Leguminous: * Cowpea → Tomato → Sunhemp 2 Restorative - Non Restorative - Leguminous: * Horsegram → Cabbage → Beans These crop rotations help in maintaining soil health and ensuring sustainable agricultural practices. To join our Cluster Development Program, kindly reach out to us. #croppingpattern #cropschedule #croprotation #regenerativeagriculture #cdp

Freshey's from WayCool's has expanded its reach to North Kerala, now offering top-quality curd and milk in Kannur, Calicut, Malappuram, Thrissur, Ernakulam, Alappuzha, and Idukki. This strategic expansion aims to meet the rising demand for premium dairy products in the region. With a significant presence in Ernakulam, Freshey's is now the largest private sector dairy supplier, trusted by renowned establishments such as Le Royal Meridian, ITC, and military canteens. Freshey’s continues to prioritise accessibility and quality for its customers across Kerala. #WayCool #Fresheys #ReimaginingTheFoodValueChain #FresheysMilk #FresheysCurd