WayCool Foods

WayCool Foods

Food & Beverages

Chennai, Tamil Nadu 62,634 followers

Join us in building India's largest Food and Agritech platform with nextgen tech, innovation, and impact.

About us

WayCool Foods is India’s largest and fastest-growing agri-commerce company. Focusing on food development and distribution, the company leverages innovative technology to scale and operate a complex supply chain from soil to sale. Through its farmer engagement program - Outgrow, WayCool works with 85000+ farmers. WayCool operates a full stack, broadline product range across multiple channels and categories such as fresh produce, staples, and dairy, serving over 1,00,000 clients in the general trade, modern trade, and food services space. WayCool's consumer brands basket consists of Madhuram, KitchenJi, L'exotique, and Freshey’s, to name a few.

Website
http://www.waycool.in
Industry
Food & Beverages
Company size
1,001-5,000 employees
Headquarters
Chennai, Tamil Nadu
Type
Privately Held
Founded
2015
Specialties
Natural Farming, Sustainability, Organic, Regenerative Agriculture, Agritech, Food Supply Chain, soil health, ESG, SDG, UNSDG, Sustainable Agriculture, Super Food, Net Zero, Climate Smart, Climate Change, and Environment

Locations

  • Primary

    New #6, Old #38, Bhagirathi Ammal St

    T. Nagar

    Chennai, Tamil Nadu 600017, IN

    Get directions

Employees at WayCool Foods

Updates

  • View organization page for WayCool Foods, graphic

    62,634 followers

    For entreprises in food, from FMCG brands to private labels, our #ContractManufacturing division has a lot to offer. Vignesh Kumar Manogaran puts it perfectly in his latest post. Connect with us to learn more…

    View profile for Vignesh Kumar Manogaran, graphic

    Transforming white-label manufacturing of packaged food products using technology & automation | Ex-McKinsey, TVS | IIM Bangalore

    Packaging on demand – Why buy, when you can rent? The festive season is upon us - issues of peak demand are more common in these times. We are also seeing more on-demand needs being serviced now. Apart from private labelling, our Chennai unit of contract manufacturing, having multiple hi-speed modular packing lines with in-line quality checks, each able to operate on a different item in parallel, offers ability to pack a wide variety of staples and snacks, in a highly sanitized environment. Similar services available in Bengaluru also. Whether a large brand is looking for additional capacity for festive season needs, or a small manufacturer is looking to pack in world class facilities on a time – share basis (but investing on own is not viable, given their machine utilization will be minimal), both can take advantage of this service offering. The capacity and automation, is such that customer brings a large truck (25 MT or above) in the morning, the truck waits for a few hours (the trucker can take a regular break), while the material gets unloaded,, converted into retail packs of 1kg, 500g, etc., and loaded back on the same day, in the same truck. This saves a lot of time, and logistics cost as well, for the customer. Bookings at a stretch, for a few days are also possible. All that is needed, is pre-booking and a bit of joint planning to understand the nuances of the product and pack details. Just like an Airbnb, or Uber for consumers, this is a great capital cost saver for the clients, without having to compromise on quality for their consumers, or miss out on demand. It is the greener option too - use existing assets, more value for all! WayCool Foods

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  • View organization page for WayCool Foods, graphic

    62,634 followers

    Congratulations team censa! #CensaReap #tech #agri #impact #food #india

    View organization page for The/Nudge Institute, graphic

    84,403 followers

    14 𝐛𝐨𝐥𝐝 𝐬𝐭𝐞𝐩𝐬 𝐭𝐨𝐰𝐚𝐫𝐝 𝐫𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐢s𝐢𝐧𝐠 𝐀𝐠𝐖𝐚𝐭𝐞𝐫 𝐢𝐧 𝐈𝐧𝐝𝐢𝐚 While only 4 finalists are moving forward in the DCM Shriram AgWater Challenge, the remaining 10 challengers have been equally transformative in shaping India's AgWater narrative. These organizations have demonstrated a profound understanding of on-ground issues, built close connections with farmers, and developed advanced, farmer-friendly solutions. These 10 challengers are revolutionary in their approach, combining cutting-edge technology with deep commitment towards addressing India's toughest agricultural challenges. As they continue to grow, we look forward to a significant impact on the Indian AgTech ecosystem. Meet the 10 notable challengers of the DCM Shriram AgWater Challenge. atul satija Aman Pannu Joy Mukherjee DCM SHRIRAM FOUNDATION Office of the Principal Scientific Adviser to the Government of India Manthan O/o PSA #1MProsperousFarmers

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      +6
  • WayCool Foods reposted this

    View organization page for censa, graphic

    1,546 followers

    *PARTNERSHIP OPPORTUNITY* CENSA Reap is building a global partner network to bring our AI-powered farm management solutions to new markets. If you believe your organization can add value by helping farmers enhance productivity, get in touch with us and explore partnership opportunities today. Know a potential client? Refer them to us and earn a referral commission while empowering farmers with cutting-edge technology. Let's grow together! Visit us at https://lnkd.in/gZ65wENa #CENSA #Technology #Agtech #AI #FarmManagement #Partnerships #ReferralProgram

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  • View organization page for WayCool Foods, graphic

    62,634 followers

    Celebrating the Spirit of Independence! This Independence Day, we at WayCool are proud to contribute to India's growth story by revolutionising the food supply chain, ensuring access to quality produce for all. As we honor the sacrifices of our freedom fighters, we are reminded of the values they stood for—self-reliance, unity, and progress. These values continue to inspire us as we strive to create a sustainable and equitable future for every Indian. From the fields to your plates, we are committed to driving positive change, fostering innovation, and making a lasting impact on our nation. Let's continue to work together to build a stronger, greener, and more prosperous India. Happy Independence Day! #WayCool #ReimaginingFoodValueChain #HouseOfBrands #IndependenceDay

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  • WayCool Foods reposted this

    View profile for Rajasekhar Reddy Nagireddigari, graphic

    Regenerative agriculture/ Agriculturist/ WayCool Foods/ Agri-tech/ Ex - Jain Irrigation

    Alley cropping is indeed a valuable practice within WayCool Foods - Cluster Development Program, focusing on reducing insect attacks and enhancing crop health. By planting rows of #trees and #shrubs to create #alleys for agricultural crops, farmers can benefit from several #ecological and #economic #advantages. Join the Cluster Development Program - a 500+ farmer ecosystem. Alley Cropping Benefits: 1 Pest Repellent Crops: Native Marigold & Calotropis: These plants naturally repel pests, reducing the need for chemical pesticides. 2 Nutrient Fixing Plants: Gliricidia, Mulberry & Indian Coral: These species improve soil fertility by fixing nitrogen and adding organic matter. 3 Fodder Plants: Agathi & Subabul: These can be used as fodder, supporting livestock and reducing feed costs. 4 Additional Revenue Crops: Castor: This can provide an extra income stream for farmers by producing marketable products. This approach not only aids in pest control and soil enhancement but also aligns with regenerative agriculture principles, promoting sustainability and resilience in farming communities. #alleycropping #plantprotection #trapping #pestprevention #naturalmulching #additionalrevenue #regenerativeagriculture #cdp

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  • WayCool Foods reposted this

    View profile for Vignesh Kumar Manogaran, graphic

    Transforming white-label manufacturing of packaged food products using technology & automation | Ex-McKinsey, TVS | IIM Bangalore

    Urad (phonetically sounds very similar to the Tamil Ulundu) originated in India, more than 5000 years ago. Urad dal is a very unassuming powerhouse – gets converted to many times its volume in form of batter, and is also a major daily source of protein. As part of our backward integration efforts, our team is ramping up our own pulses mill, providing  consistent supplies of urad dal for retail consumption, food processors like batter manufacturers, papad makers, etc. quality tested using our proprietary 'iGrade'. Tamil Nadu is the highest per capita consumer of urad dal in India – no surprise, given the amount of idli, dosa and vadas relished in these parts. Aptly, the mill is located in Tamil Nadu’s Virudhunagar, also the birthplace of the illustrious Thiru. Kamarajar, among whose many towering achievements, was the mid-day meals program. A true role model for an unassuming personality with phenomenal impact on many. As a bonus, those who visit the mill can have a look at Thiru. Kamarajar’s house, present in one of the by-lanes of the old town. Spartan, well-preserved, and with a lot of historical photos. WayCool Foods

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  • WayCool Foods reposted this

    View profile for Rajasekhar Reddy Nagireddigari, graphic

    Regenerative agriculture/ Agriculturist/ WayCool Foods/ Agri-tech/ Ex - Jain Irrigation

    WayCool Foods - Cluster Development Program (CDP) includes a key activity called Annual Cropping Patterns creation. This process is developed by considering agroclimatic conditions, historical rainfall data, soil reports, and the major growing crops in a particular cluster. Cropping Patterns: Cropping patterns refer to the distribution and scheduling of different crops on a piece of land over a year. It reflects the agricultural practices and strategies used to optimize productivity and sustainability. Benefits of Cropping Patterns: * Improved Soil Health: Different crops contribute various nutrients to the soil, enhancing fertility and structure. * Crop Rotation & Diversification: This practice improves soil fertility and reduces pest infestation. * Weed and Pest Control: Natural mulching and border crops are used to control weeds and pests. * Year-Round Cultivation: Ensures continuous cultivation throughout the year, eliminating seasonality in agriculture. Examples of Crop Rotation 1 Leguminous - Non Leguminous - Leguminous: * Cowpea → Tomato → Sunhemp 2 Restorative - Non Restorative - Leguminous: * Horsegram → Cabbage → Beans These crop rotations help in maintaining soil health and ensuring sustainable agricultural practices. To join our Cluster Development Program, kindly reach out to us. #croppingpattern #cropschedule #croprotation #regenerativeagriculture #cdp

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  • View organization page for WayCool Foods, graphic

    62,634 followers

    Freshey's from WayCool's has expanded its reach to North Kerala, now offering top-quality curd and milk in Kannur, Calicut, Malappuram, Thrissur, Ernakulam, Alappuzha, and Idukki. This strategic expansion aims to meet the rising demand for premium dairy products in the region. With a significant presence in Ernakulam, Freshey's is now the largest private sector dairy supplier, trusted by renowned establishments such as Le Royal Meridian, ITC, and military canteens. Freshey’s continues to prioritise accessibility and quality for its customers across Kerala. #WayCool #Fresheys #ReimaginingTheFoodValueChain #FresheysMilk #FresheysCurd

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Funding

WayCool Foods 25 total rounds

Last Round

Convertible note

US$ 30.0M

See more info on crunchbase