YOptima

We're #hiring a new Lead Programmatic Media Operations in Bengaluru, Karnataka. Apply today or share this post with your network.

We're #hiring a new Senior Account Manager in Bengaluru, Karnataka. Apply today or share this post with your network.

We're #hiring a new Senior Account Manager in Navi Mumbai, Maharashtra. Apply today or share this post with your network.

We're #hiring a new Lead Programmatic Media Operations in Navi Mumbai, Maharashtra. Apply today or share this post with your network.

We're #hiring a new Fractional Growth Expert in United States. Apply today or share this post with your network.

We're #hiring a new Senior Account Manager in Navi Mumbai, Maharashtra. Apply today or share this post with your network.

Is Your #YouTube Ad Spend Underperforming? YouTube commands nearly 27% Digital video ad spending, boasting 2.6 billion monthly users across 114 million active channels. YouTube is used by more than half of the marketers for branding and performance campaigns. Yet, marketers grapple with challenges like audience targeting and ad placement optimisation, often misallocating budgets and reaching only 10% of their intended audience, leading to media wastage. Such Media wastage not only squanders money but can also create a misaligned marketing funnel, diminishing campaign impact exponentially over time. To address this, #YOptima developed #YouMax. YouMax enables curated Targeting, Retargeting, Precise Ad Placement, Transparent reporting and continuous optimisation of YouTube Campaigns. YouMax Benefits: 1) Delivers a balanced mix of branding and performance lift 2) Automates Reach and Frequency Optimisation 3) Retargets in-context YouTube audiences to amplify frequencies 4) Activates audiences from non-YouTube media buys back on YouTube 5) Supports TruView, CTV & non-Youtube media including OTT, Display, & Video 6) Eliminates Passive Viewership Last year, YouMax reduced media waste by 30% for our clients by only avoiding #passiveviewership in misplaced contexts. Want to minimise media waste and build scalable campaigns with sustained ROI? Reach out to us! #DigitalAdvertising #MediaWastage #YouTubeAds #ProgrammaticAdvertising #BrandSuitability #ContextualTargeting #ROI #CTV #OTT

As we wait for the Indian election results to unfold tomorrow, here is a quick peek at the digital ad spends across 𝐆𝐨𝐨𝐠𝐥𝐞, 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐚𝐧𝐝 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐦𝐚𝐭𝐢𝐜 by various political outfits and government agencies this year. While Indian National Congress (INC) couldn't match the might of the ruling parties at national or regional levels (adjusted for # constituencies), NDA+ vs. INDIA+ had a fair competition for digital SOVs, especially outside of Hindi Speaking Markets (HSM). Total Ad Spend [Jan-May 2024]: 𝐑𝐬. 254 𝐂𝐫. NDA + Respective Govt. Agencies: 𝐑𝐬. 152 𝐂𝐫. INDI Alliance + Respective Govt. Agencies: 𝐑𝐬. 102 𝐂𝐫.

Happy 11th company #anniversary to us YOptima! We’re immensely grateful to all our clients, partners, coworkers, friends, and community for the support over the years. Together, we've spent 11 years working with marketers globally, learning from them and solving non-linear #growth challenges of businesses via our #media solutions. We have come a long way from being a service company to an #AI-powered solutions partner that addresses the challenges #marketers face today and will face tomorrow. We are celebrating 132 months of unwavering commitment from YOptimists in bringing us this far. We promise to stay true to our mission as we move forward, continuously innovating, building new solutions, and developing capabilities to empower marketers to accelerate business growth through media, #data, and #technology prowess. Thank you for being part of this incredible journey! Satish Kadu Mukund Raghavan Divya Bhat Jatin Mittal Shakun Chauhan Srisurya Pulim Bharat Vijayvargiya Vikas Chawda Snehanshu Nayak

Media Solutions for Multi-Cultural Marketing Initiatives! Embracing ethnic/multi-cultural marketing isn't just about strategy—it's about reflecting and respecting the unique preferences of our global community while driving business success. For example, a study conducted by Nielsen found that culturally relevant advertising resonates more strongly with multicultural consumers, leading to increased brand loyalty and higher purchase intent. Some campaigns targeting specific ethnic groups have reported ROAS increases of up to 50% compared to non-targeted campaigns. This entails the relevance of the message, targeting accuracy, dynamic creative optimisation, moment marketing, and, of course, selecting the right placements and publishers to reach the target audience.Whether you are running top-funnel, bottom-funnel, or full-funnel campaigns, the only way multicultural marketing works is through precise targeting, continuous campaign optimisation with deep, predictive analytical breakdowns and insights. Reach out to us at info@yoptima.com if you are struggling to nail down on your target audience or finding it difficult to make multi-cultural campaigns perform. #EthnicMarketing #ProgrammaticAdvertising #DiversityandInclusion #DigitalMarketing #MarketingStrategy #DataDriven #Personalization #Analytics #ROI #MulticulturalMarketing