B&B Italia SpA

In the heart of Milan, the B&B Italia Store unveils an exclusive preview of three icons of contemporary design: Tufty-Time 20th Anniversary by Patricia Urquiola, Charles by Antonio Citterio, and Diesis by Antonio Citterio and Paolo Nava. The space is transformed into a celebration of timeless elegance and innovation, where the past meets the future through refined aesthetics and pioneering craftsmanship. A must-visit destination for design enthusiasts, the installation showcases the latest evolutions of these iconic pieces, reaffirming B&B Italia’s commitment to shaping the future of living spaces. Discover them firsthand during Milano Design Week and experience the essence of contemporary design.

The Whiteley London is a refined expression of contemporary luxury, designed to offer an elegant yet inviting living experience. Designers Claudia Riga de Spinoza and Phil Waterson have collaborated with B&B Italia to provide a residence that balances heritage and modernity with effortless sophistication. This project is an extension of the collaboration between B&B Italia, Arclinea, Foster + Partners, featuring custom kitchens and wardrobes that seamlessly integrate design and function.

Uphill is a striking modern residence designed by Keno Arena that blends architectural vision with refined living. This extraordinary family home is defined by clean lines, a warm and inviting atmosphere, and a seamless connection between interior and exterior spaces. The living areas open to breathtaking views over the swimming pool and the city of Athens, creating a harmonious flow between architecture and nature. Spread across three levels, the home offers distinct spaces for family life, from shared gatherings to private retreats. Every detail of Uphill has been thoughtfully curated by Deloudis, featuring carefully selected pieces from B&B Italia’s indoor and outdoor collections, along with furnishings from Maxalto. Custom-made solutions enhance both the home’s character and functionality, ensuring the space is as personal as it is elegant. The result is a home where sophistication, comfort, and practicality coexist effortlessly.

A story of transformation, authenticity, and timeless design. Featured in THE COLLECTION, the Camaleonda sofa by Mario Bellini is more than just a piece of furniture—it’s a living, evolving masterpiece. Designed in 1970 and reissued in 2020, it stays true to its original modular spirit while embracing new standards of comfort and sustainability. With its signature capitonné detailing and chameleon-like adaptability, Camaleonda redefines interior landscapes, shaping spaces that evolve with those who inhabit them. In an era of imitations, authenticity matters. Choosing the original means investing in craftsmanship, heritage, and the integrity of a design that has shaped contemporary living for over 50 years. B&B Italia invites you to experience the real Camaleonda—because true design has no substitute.

B&B Italia celebrates the Year of the Snake with a striking reinterpretation of the iconic Gaetano Pesce ’s Serie UP for B&B Italia by He Xia. Inspired by traditional Chinese New Year hanging signs, this layer features a fish decoration on top and a central gold background with a Ru Yi cut-out. The fish decoration is a common symbol in Chinese culture, representing "abundance every year" due to the homophony between the word for "fish" (鱼) and "abundance" (余) in Chinese. This detail adds a sense of prosperity and good wishes to the design. At the center, the gold background reinforces the theme of wealth and nobility, serving as the backdrop for the Ru Yi (如意) cut-out. The phrase "Ru Yi" means "as you wish" or "auspicious", a traditional element in Chinese New Year decorations symbolizing harmony and fulfillment. To further elevate this symbolic composition, the brand name "B&B Italia" is used to decorate "Ru Yi", seamlessly blending cultural heritage with contemporary design. A refined balance of color, form, and meaning, the background layer brings tradition and modernity together, embodying the essence of prosperity, renewal, and elegance.

Contemporary living, reimagined. B&B Italia presents Camaleonda Stella McCartney x B&B Italia — a celebration of iconic design, modular innovation, and sustainable luxury. Through a curated influencer partnership featuring Bruce & Chris Tong, Samantha Wong & Victor Cheng, and Tiffany Poon, the Camaleonda sofa comes to life in three distinct living environments. From the refined Pearl Grey to the warm Antique Pink and elegant Ecru, each setting highlights the sofa’s limitless adaptability and conscious craftsmanship. Discover the collection and witness modern living rituals unfold at COLOURLIVING, 2/F, 333 Lockhart Road, Wan Chai. Where timeless design meets sustainable style.

B&B Italia mourns the passing of Oliviero Toscani, a visionary photographer whose bold creativity and unique vision left an indelible mark on the world of design and communication. In the 1970s, Toscani captured the essence of Mario Bellini's Le Bambole through a groundbreaking and unconventional advertising campaign that remains iconic to this day. His ability to challenge norms and evoke emotion through imagery resonated deeply with our brand's spirit of innovation and spontaneity. Toscani’s legacy will continue to inspire, as his work transcends time, celebrating the beauty of audacity and artistic freedom. With heartfelt gratitude, we honor his memory.

Art House, a private residence in Athens designed by Kallos Turin, harmoniously blends with the natural surroundings of Filothei’s hillside. The home’s large concrete volumes house an extensive art collection while maintaining a deep connection with the landscape. Inside, B&B Italia's Serie Up 2000 sofa and armchairs designed by Gaetano Pesce, complements the space with its monolithic sofa and armchair, adding a sense of quiet grandeur and balance between form, function, and nature.

B&B Italia relocates and reopens its new store in Tokyo, in collaboration with Progetto 81, in the vibrant Omotesando/Kotto-dori area of Minami-Aoyama. Spanning four floors, this expanded space embodies the essence of Italian furniture design. The monumental facade welcomes visitors to discover exclusive pieces, including special editions of the iconic Camaleonda modular sofa. Each level offers a unique experience: B&B Italia collections on the first and second floors, a dedicated outdoor collection on the third, and Maxalto interiors by Antonio Citterio in the basement. With private entrances for each brand and iconic Flos lighting, the store becomes a landmark destination in Omotesando, offering a luxurious and personalized interior design experience.

Season’s greetings from the B&B Italia family. May your home be filled with warmth, beauty, and the love of those who matter most.