Benetton Group

𝐖𝐞 𝐭𝐡𝐞 𝐈𝐭𝐚𝐥𝐢𝐚𝐧𝐬: 𝐟𝐢𝐫𝐬𝐭 𝐦𝐨𝐧𝐭𝐡𝐥𝐲 𝐟𝐞𝐚𝐭𝐮𝐫𝐞 𝐨𝐧 𝐇𝐢𝐬𝐭𝐨𝐫𝐢𝐜𝐚𝐥 𝐁𝐫𝐚𝐧𝐝𝐬 𝐨𝐟 𝐈𝐭𝐚𝐥𝐲 𝐝𝐞𝐝𝐢𝐜𝐚𝐭𝐞𝐝 𝐭𝐨 𝐁𝐞𝐧𝐞𝐭𝐭𝐨𝐧   The magazine, issued by the eponymous organization representing the Italian community in the USA, made of over 20 million people, inaugurated a monthly feature dedicated to the 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗛𝗶𝘀𝘁𝗼𝗿𝗶𝗰𝗮𝗹 𝗕𝗿𝗮𝗻𝗱𝘀 𝗼𝗳 𝗜𝘁𝗮𝗹𝘆. Benetton, being one of the association’s founding members, was chosen as the 𝗳𝗼𝗰𝘂𝘀 𝗼𝗳 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗲𝗱𝗶𝘁𝗶𝗼𝗻, symbolizing its standing among the most renowned Italian brands worldwide.    #Benetton #BeBenetton 

📷 𝐈𝐧 𝐭𝐡𝐞 𝐬𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭: 𝐒𝐢𝐬𝐥𝐞𝐲 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐟𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐨𝐧 𝐇𝐚𝐫𝐩𝐞𝐫’𝐬 𝐁𝐚𝐳𝐚𝐚𝐫 French photographer Pierre-Ange Carlotti, who shot Sisley’s FW 24-25 fashion campaign, was the protagonist of an article featured in the September edition of the prestigious fashion magazine Hearst Italia.   Focusing on Carlotti’s unconventional style and personal interpretation of intimacy (❞𝑰 𝒂𝒎 𝒂𝒍𝒘𝒂𝒚𝒔 𝒕𝒐𝒓𝒏 𝒃𝒆𝒕𝒘𝒆𝒆𝒏 𝒕𝒉𝒆 𝒅𝒆𝒔𝒊𝒓𝒆 𝒐𝒇 𝒃𝒆𝒊𝒏𝒈 𝒑𝒂𝒓𝒕 𝒐𝒇 𝒂 𝒄𝒐𝒖𝒑𝒍𝒆 𝒂𝒏𝒅 𝒕𝒉𝒆 𝒊𝒏𝒕𝒐𝒙𝒊𝒄𝒂𝒕𝒊𝒏𝒈 𝒇𝒓𝒆𝒆𝒅𝒐𝒎 𝒐𝒇 𝒃𝒆𝒊𝒏𝒈 𝒔𝒊𝒏𝒈𝒍𝒆❞), the piece highlights the collaboration between the photographer and our brand on the 𝐇𝐞𝐥𝐥𝐨 𝐒𝐭𝐫𝐚𝐧𝐠𝐞𝐫 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧.   Set in a gloomy London, the campaign hints at the endless possibilities arising from an encounter with a stranger, loaded with sensual anticipation.   #Sisley #Campaign

𝗔 𝗻𝗲𝘄 𝘀𝗲𝗮𝘀𝗼𝗻 𝗶𝗻 𝗰𝗼𝗹𝗼𝗿𝘀. 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝗙𝗪𝟮𝟰 𝗰𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗼𝗻. #𝗕𝗲𝗻𝗲𝘁𝘁𝗼𝗻

𝐓𝐰𝐨 𝐥𝐢𝐯𝐞𝐬, 𝐭𝐰𝐨 𝐭𝐫𝐚𝐣𝐞𝐜𝐭𝐨𝐫𝐢𝐞𝐬, 𝐭𝐰𝐨 𝐠𝐥𝐚𝐧𝐜𝐞𝐬 𝐭𝐡𝐚𝐭 𝐜𝐫𝐨𝐬𝐬 𝐛𝐲 𝐜𝐡𝐚𝐧𝐜𝐞 𝐚𝐧𝐝 𝐢𝐦𝐦𝐞𝐝𝐢𝐚𝐭𝐞𝐥𝐲 𝐫𝐞𝐜𝐨𝐠𝐧𝐢𝐳𝐞 𝐞𝐚𝐜𝐡 𝐨𝐭𝐡𝐞𝐫. The 𝗦𝗶𝘀𝗹𝗲𝘆 𝗙𝗮𝗹𝗹 𝗪𝗶𝗻𝘁𝗲𝗿 𝟮𝟬𝟮𝟰 campaign celebrates the total intimacy that can only be created between two complete strangers. Starring 𝗔𝗹𝗲𝘅 𝗖𝗼𝗻𝘀𝗮𝗻𝗶 and 𝗝𝗼ã𝗼 𝗞𝗻𝗼𝗿𝗿, “𝗛𝗲𝗹𝗹𝗼 𝗦𝘁𝗿𝗮𝗻𝗴𝗲𝗿” is the third chapter of the ongoing collaboration with photographer 𝗣𝗶𝗲𝗿𝗿𝗲-𝗔𝗻𝗴𝗲 𝗖𝗮𝗿𝗹𝗼𝘁𝘁𝗶 and was shot in London, the metropolis where anything can happen in 24 hours, even falling in love with a complete stranger on the way home from work. Discover more at: https://lnkd.in/dnGMgAtr   𝙎𝙩𝙖𝙧𝙧𝙞𝙣𝙜 𝘼𝙡𝙚𝙭 𝘾𝙤𝙣𝙨𝙖𝙣𝙞 & 𝙅𝙤𝙖̃𝙤 𝙆𝙣𝙤𝙧𝙧𝙤 𝙆𝙣𝙤𝙧𝙧 𝙋𝙝𝙤𝙩𝙤𝙜𝙧𝙖𝙥𝙝𝙚𝙧: 𝙋𝙞𝙚𝙧𝙧𝙚-𝘼𝙣𝙜𝙚 𝘾𝙖𝙧𝙡𝙤𝙩𝙩𝙞 𝙎𝙩𝙮𝙡𝙞𝙨𝙩: 𝙃𝙚𝙡𝙚𝙣𝙖 𝙏𝙚𝙟𝙚𝙙𝙤𝙧 𝙃𝙖𝙞𝙧: 𝙇𝙤𝙪𝙞𝙨 𝙂𝙝𝙚𝙬𝙮 𝙈𝙖𝙠𝙚 𝙪𝙥: 𝘿𝙖𝙣𝙞𝙚𝙡 𝙎𝙖𝙡𝙡𝙨𝙩𝙧𝙤𝙢 𝙑𝙞𝙙𝙚𝙤: 𝘼𝙧𝙘𝙝𝙞𝙚 𝘽𝙖𝙠𝙚𝙧

𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆: 𝗕𝗲𝗻𝗲𝘁𝘁𝗼𝗻 𝗚𝗿𝗼𝘂𝗽 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝘀 𝟮𝟬𝟮𝟯 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝗥𝗲𝗽𝗼𝗿𝘁 A sustainability strategy based on three pillars: 1️⃣ caring for our 𝒑𝒆𝒐𝒑𝒍𝒆 𝒂𝒏𝒅 𝒄𝒐𝒎𝒎𝒖𝒏𝒊𝒕𝒊𝒆𝒔, 2️⃣ reducing our 𝒆𝒏𝒗𝒊𝒓𝒐𝒏𝒎𝒆𝒏𝒕𝒂𝒍 𝒊𝒎𝒑𝒂𝒄𝒕, 3️⃣ and adopting a 𝒄𝒊𝒓𝒄𝒖𝒍𝒂𝒓 𝒂𝒑𝒑𝒓𝒐𝒂𝒄𝒉. These are the core messages of the 2023 Integrated Report by Benetton Group, translating sustainability into tangible action. To further strengthen our vision of inspiration, images contained in the Report were taken from “𝑶𝒖𝒕 𝒐𝒇 𝑷𝒍𝒂𝒄𝒆. 𝑨𝒓𝒕 𝒂𝒏𝒅 𝑺𝒕𝒐𝒓𝒊𝒆𝒔 𝒇𝒓𝒐𝒎 𝒕𝒉𝒆 𝑾𝒐𝒓𝒍𝒅’𝒔 𝑹𝒆𝒇𝒖𝒈𝒆𝒆 𝑪𝒂𝒎𝒑𝒔,” an exhibition by Fondazione Imago Mundi. Discover our 2023 Integrated Report at the link https://lnkd.in/dzp6s6PZ #Benetton #BeBenetton

𝗕𝗲𝗻𝗲𝘁𝘁𝗼𝗻 𝗿𝗲𝗶𝘁𝗲𝗿𝗮𝘁𝗲𝘀 𝗰𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁 𝘁𝗼 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 Held on 3-5 June at IBM Studios in Milan, the Green&Blue Festival, was an opportunity for Benetton Group to renew our commitment to sustainability. Nicoletta Sartori, Head of Sustainability, recalled how 𝗽𝗲𝗼𝗽𝗹𝗲, 𝗻𝗮𝘁𝘂𝗿𝗲 𝗮𝗻𝗱 𝗰𝗶𝗿𝗰𝘂𝗹𝗮𝗿𝗶𝘁𝘆 𝗮𝗿𝗲 𝗮𝘁 𝘁𝗵𝗲 𝗰𝗼𝗿𝗲 𝗼𝗳 𝗼𝘂𝗿 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. She highlighted our Group’s commitment to conceiving more environmentally friendly products from their initial design, as well as our sustained efforts towards decarbonization.   Sustainability Specialist Alessia Scroccaro remarked the Group’s 𝗹𝗼𝗻𝗴-𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗰𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁 𝘁𝗼𝘄𝗮𝗿𝗱𝘀 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆, embodied by the Ponzano Children project and Fabrica. While challenging, Scroccaro said, these initiatives are also a source of inspiration for our own work and for all those involved in this path towards sustainability.   Watch the interview below or learn more about the Green Revolution https://lnkd.in/d2BpFtHt #Benetton #BeBenetton

𝗟𝗲𝗮𝗿𝗻𝗶𝗻𝗴 (𝗳𝗿𝗼𝗺) 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗳𝗮𝘀𝗵𝗶𝗼𝗻   An exciting challenge took place in Milan, involving Accademia Costume & Moda and Benetton Group. Students from the Fashion Communication and Art Direction master’s course were entrusted with creating an effective 𝙨𝙤𝙘𝙞𝙖𝙡 𝙢𝙚𝙙𝙞𝙖 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮 with the support of our company’s PR team, focusing on three different areas: 𝙆𝙞𝙙𝙨, 𝙎𝙪𝙨𝙩𝙖𝙞𝙣𝙖𝙗𝙞𝙡𝙞𝙩𝙮, 𝙖𝙣𝙙 𝙀𝙫𝙚𝙣𝙩𝙨 𝙥𝙧𝙤𝙢𝙤𝙩𝙞𝙤𝙣. The collaboration followed a structured path, which included an in-person kick-off and Company presentation, as well as visits to Benetton’s Corso Buenos Aires store, showroom and offices, culminating with a final event at the Accademia on 2nd July. The initiative gave students ample room to let their personal initiative roam free and generate new ideas.   🚀A two-way partnership, offering our company the chance to gather enriching ideas and inspirations from new generations, while allowing participants to better understand PR work and become engaged in a real digital communication strategy.   #Benetton #BeBenetton #BeUnited #BenettonPeople

From 10 to 12 July Fabrica hosted the 12th edition of XCoAx 2024, an international conference on computation, communication and aesthetics. Artists, scientists, media professionals and scholars met in the Fabrica spaces to exchange ideas, seeking interdisciplinary synergies at the boundaries between digital arts and culture. xCoAx 2024 saw the participation of 80 delegates from 26 different countries, including artists and researchers from 38 universities and institutions, among them Stanford, Goldsmiths, University of the Arts London, Academy of Fine Arts Vienna, UdK Berlin, Bauhaus, RMIT Melbourne, NYU, Northeastern University Boston, University of Edinburgh, University of Westminster London and Politecnico di Milano. Thanks for choosing us! 📷 Darko Velazquez

A forum of global scholars and international participants from prestigious universities, including Harvard, Columbia, Stanford and UCLA, gathered to explore Italy’s economic innovation, international relations and local politics. This is the Italia Innovation Program, which in its 2024 edition sees the participation of Fabrica and Benetton Group among other leading institutions and brands.   On 15 July, after a company visit to Benetton’s headquarters with the archive and Fabrica, participants attended lessions of Professors Danny Warshay, Brown University and John Paul Rollert, Chicago Booth and afterwards engaged on a challenge entitled "𝑯𝒐𝒘 𝒄𝒂𝒏 𝑩𝒆𝒏𝒆𝒕𝒕𝒐𝒏 𝑮𝒓𝒐𝒖𝒑 𝒍𝒆𝒗𝒆𝒓𝒂𝒈𝒆 𝒊𝒕𝒔 𝒄𝒐𝒎𝒎𝒖𝒏𝒊𝒄𝒂𝒕𝒊𝒐𝒏𝒔 𝒉𝒆𝒓𝒊𝒕𝒂𝒈𝒆 𝒕𝒐 𝒄𝒐𝒏𝒏𝒆𝒄𝒕 𝒘𝒊𝒕𝒉 𝒂 𝑮𝑬𝑵-𝒁 𝒂𝒖𝒅𝒊𝒆𝒏𝒄𝒆”. Results will be presented on Friday 19 July in a plenary session involving all participating organizations. #Fabrica #Benetton

𝗕𝗲𝗻𝗲𝘁𝘁𝗼𝗻 𝗮𝘁 𝗜𝗘𝗗 𝗖𝗮𝗿𝗲𝗲𝗿 𝗜𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 𝗱𝗮𝘆𝘀   With over 40 one-to-one interviews already booked, we look forward to meeting graduate students from all over Italy and abroad at IED Istituto Europeo di Design Career Interview days. Come and meet us at IED’s historical offices in Rome! #BenettonGroup #BeOnCareerTour #BeUnited