Benetton Group

Love is in the wear.     #Benetton 

United. In spite of everything.    Different Together.  The United Colors of Benetton Spring Summer 2025 campaign. Photographer: Guilherme Vieira  People: Abrham, Alessandra, Azaratou, Bakary, Chris, Chu Chu, Denise, Eli, Elisa, Eyden, Giuseppe, Gregorio, Inoussa, Joe Russell, Justin, Laura Sofia, Lea T, Leonardo, Leonardo, Luca Dong, Ludovico G, Marc R, Paco Diouf, Sabina Karlsson, Sara Ricci, Vittoria, Wanquing  Styling: Anna Carraro  Hair: Paolo Soffiatti  Make-up: Giulia Cigarini  Casting: Simone Bart Rocchietti e Sabrina Mastrangelo Discover more: https://lnkd.in/dmhZXHmh #Benetton 

𝐖𝐡𝐞𝐧 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲 𝐦𝐞𝐞𝐭𝐬 𝐜𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐢𝐨𝐧: 𝐁𝐞𝐧𝐞𝐭𝐭𝐨𝐧 𝐫𝐞𝐨𝐩𝐞𝐧𝐬 𝐢𝐭𝐬 𝐝𝐨𝐨𝐫𝐬 𝐢𝐧 𝐁𝐨𝐥𝐨𝐠𝐧𝐚 🧶🛍️ On 18 December, the grand reopening of the Benetton store in Bologna’s Via Rizzoli marked a truly unforgettable moment. Following a complete restyling, the store welcomed guests into its 𝒓𝒆𝒇𝒓𝒆𝒔𝒉𝒆𝒅 𝒔𝒑𝒂𝒄𝒆 𝒘𝒊𝒕𝒉 𝒂 𝒗𝒊𝒃𝒓𝒂𝒏𝒕 𝒄𝒆𝒍𝒆𝒃𝒓𝒂𝒕𝒊𝒐𝒏 featuring a lively DJ set, a delightful buffet, and the creative energy of two special artists. Caricaturist 𝐌𝐚𝐮𝐫𝐨 𝐃𝐚𝐯𝐢𝐝𝐝𝐢, aka 𝐒𝐪𝐮𝐢𝐳, brought smiles with his unique works, while 𝐜𝐨_𝐬𝐭𝐢𝐜𝐨𝐥𝐨𝐫𝐢 added a personalized touch to Benetton T-shirts, making each piece a one-of-a-kind creation. 🖌️🎨 This event was a true team effort, with contributions from various company functions coming together seamlessly. The result? 𝑨 𝒘𝒂𝒗𝒆 𝒐𝒇 𝒑𝒐𝒔𝒊𝒕𝒊𝒗𝒆 𝒇𝒆𝒆𝒅𝒃𝒂𝒄𝒌, 𝒇𝒖𝒆𝒍𝒆𝒅 𝒃𝒚 𝒕𝒉𝒆 𝒆𝒏𝒆𝒓𝒈𝒚, 𝒐𝒑𝒕𝒊𝒎𝒊𝒔𝒎, 𝒂𝒏𝒅 𝒄𝒐𝒍𝒍𝒂𝒃𝒐𝒓𝒂𝒕𝒊𝒗𝒆 𝒔𝒑𝒊𝒓𝒊𝒕 𝒔𝒉𝒂𝒓𝒆𝒅 𝒃𝒚 𝒆𝒗𝒆𝒓𝒚𝒐𝒏𝒆 𝒊𝒏𝒗𝒐𝒍𝒗𝒆𝒅. Here’s to the power of creativity and connection! ✨ Take a look at the video of the event! #Benetton #BeBenetton

From the adv images celebrating 𝐝𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲 𝐚𝐧𝐝 𝐟𝐫𝐞𝐞𝐝𝐨𝐦 of expression to the projects raising awareness about AIDS and the death penalty, all the way to the legendary 𝐂𝐎𝐋𝐎𝐑𝐒 𝐌𝐚𝐠𝐚𝐳𝐢𝐧𝐞, 𝐎𝐥𝐢𝐯𝐢𝐞𝐫𝐨 𝐓𝐨𝐬𝐜𝐚𝐧𝐢’𝐬 𝐰𝐨𝐫𝐤 𝐟𝐨𝐫 𝐔𝐧𝐢𝐭𝐞𝐝 𝐂𝐨𝐥𝐨𝐫𝐬 𝐨𝐟 𝐁𝐞𝐧𝐞𝐭𝐭𝐨𝐧 had the power to turn corporate communications into a tool for 𝐬𝐨𝐜𝐢𝐚𝐥 𝐚𝐧𝐝 𝐜𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐜𝐡𝐚𝐧𝐠𝐞. This gallery has been curated to include 𝐬𝐨𝐦𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐢𝐜𝐨𝐧𝐢𝐜 𝐰𝐨𝐫𝐤𝐬 created in the historic collaboration between Oliviero Toscani and United Colors of Benetton.

𝐎𝐥𝐢𝐯𝐢𝐞𝐫𝐨 𝐓𝐨𝐬𝐜𝐚𝐧𝐢 (𝟏𝟗𝟒𝟐-𝟐𝟎𝟐𝟓) was a creative force that changed forever the role that advertising plays in the public debate. In the gallery above, we celebrate him with some of the most thought-provoking, iconic campaigns he shot for 𝐔𝐧𝐢𝐭𝐞𝐝 𝐂𝐨𝐥𝐨𝐫𝐬 𝐨𝐟 𝐁𝐞𝐧𝐞𝐭𝐭𝐨𝐧. 𝐅𝐚𝐫𝐞𝐰𝐞𝐥𝐥 𝐎𝐥𝐢𝐯𝐢𝐞𝐫𝐨. 𝐊𝐞𝐞𝐩 𝐨𝐧 𝐝𝐫𝐞𝐚𝐦𝐢𝐧𝐠.

𝗕𝗲𝗻𝗲𝘁𝘁𝗼𝗻 𝗚𝗶𝗳𝘁 𝗚𝘂𝗶𝗱𝗲: 𝗴𝗲𝘁 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝗯𝗲 𝗶𝗻𝘀𝗽𝗶𝗿𝗲𝗱 🎄🎁⛄ As the holiday season approaches, it’s time to start thinking about those presents and stocking fillers…     And there’s no better place to start than the Benetton 2024 Gift Guide! ✨ Packed with ideas to surprise your loved ones, the guide is thought to 𝙝𝙚𝙡𝙥 𝙮𝙤𝙪 𝙛𝙞𝙣𝙙 𝙩𝙝𝙚 𝙥𝙚𝙧𝙛𝙚𝙘𝙩 𝙜𝙞𝙛𝙩𝙨 𝙖𝙣𝙙 𝙝𝙤𝙡𝙞𝙙𝙖𝙮 𝙡𝙤𝙤𝙠𝙨, including those for your four-legged friends! Explore the guide, let yourself be inspired by our unique selection, and make this Winter Holidays even more special: https://lnkd.in/d4VtNweN #Benetton #BeBenetton

𝐁𝐞𝐧𝐞𝐭𝐭𝐨𝐧 𝐅𝐚𝐦𝐢𝐥𝐲&𝐅𝐫𝐢𝐞𝐧𝐝𝐬 𝐏𝐨𝐩-𝐔𝐩 𝐒𝐭𝐨𝐫𝐞: 𝐚 𝐜𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐨𝐮𝐫 𝐜𝐨𝐥𝐥𝐞𝐜𝐭𝐢𝐯𝐞 𝐬𝐩𝐢𝐫𝐢𝐭   𝙒𝙖𝙣𝙣𝙖 𝙠𝙣𝙤𝙬 𝙤𝙪𝙧 𝙨𝙥𝙚𝙘𝙞𝙖𝙡 𝙧𝙚𝙘𝙞𝙥𝙚 𝙛𝙤𝙧 𝙘𝙤𝙡𝙡𝙖𝙗𝙤𝙧𝙖𝙩𝙞𝙤𝙣❓   Take a group of colleagues from various departments, from Go-to-market to Visual Merchandising, Logistics, Trade Marketing and Sales.  Get everyone involved in running a pop-up store. Add a bunch of volunteers among other colleagues, assisting with sales, cash operations, and replenishment.    😁Have a lot of fun!   That’s a short version of the latest 𝗕𝗲𝗻𝗲𝘁𝘁𝗼𝗻 𝗙𝗮𝗺𝗶𝗹𝘆&𝗙𝗿𝗶𝗲𝗻𝗱𝘀 𝗣𝗼𝗽-𝗨𝗽 𝗦𝘁𝗼𝗿𝗲. Originally designed to sell out samples and warehouse items, this event turned into much more: a true celebration of 𝘁𝗲𝗮𝗺𝘄𝗼𝗿𝗸, 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻, and the 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝘃𝗶𝗯𝗲 that defines our company culture.   🏆The result? A sophisticated atmosphere where nothing is left to chance, gathering extremely positive reviews from all our “clients”, including employees and their friends and family members. 👏𝐀 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐭𝐡𝐚𝐧𝐤𝐬 𝐭𝐨 𝐚𝐥𝐥 𝐨𝐮𝐫 𝐜𝐨𝐥𝐥𝐞𝐚𝐠𝐮𝐞𝐬 who jumped in with passion and dedication, making this event such a success!   #Benetton #BeBenetton   

🐶𝐍𝐞𝐰 𝐛𝐚𝐧𝐝𝐚𝐧𝐚𝐬 collection 𝐟𝐞𝐚𝐭𝐮𝐫𝐞𝐬 𝟒-𝐥𝐞𝐠𝐠𝐞𝐝 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐠𝐮𝐞𝐬𝐭𝐬   What better way to promote our new dog bandanas collection than involving 𝐨𝐮𝐫 𝐜𝐨𝐥𝐥𝐞𝐚𝐠𝐮𝐞𝐬' beloved four-legged pets?    For this exciting project, showcasing our new neckerchief capsule, Benetton celebrates the unique bond between some of our colleagues and their “best friends”, 𝐰𝐡𝐨 𝐬𝐭𝐚𝐫𝐫𝐞𝐝 𝐚𝐬 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐠𝐮𝐞𝐬𝐭𝐬. A very memorable way to emphasize the loving, colourful and playful connection characterizing the whole Benetton extended family, 𝐰𝐡𝐢𝐜𝐡 𝐢𝐧𝐜𝐥𝐮𝐝𝐞𝐬 𝐨𝐮𝐫 𝐨𝐰𝐧 𝐟𝐮𝐫𝐫𝐲 𝐩𝐚𝐥𝐬!    Browse all the bandanas and choose your dog's favourite one: https://lnkd.in/d-7NbVZ3   #Benetton #BeBenetton

𝐁𝐞𝐧𝐞𝐭𝐭𝐨𝐧 𝐀𝐫𝐜𝐡𝐢𝐯𝐞 𝐣𝐨𝐢𝐧𝐬 𝐜𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞 𝐦𝐮𝐬𝐞𝐮𝐦𝐬 𝐢𝐭𝐢𝐧𝐞𝐫𝐚𝐫𝐲 𝐩𝐫𝐨𝐦𝐨𝐭𝐞𝐝 𝐛𝐲 𝐌𝐮𝐬𝐞𝐢 𝐝’𝐈𝐦𝐩𝐫𝐞𝐬𝐚 A place where the 𝐁𝐞𝐧𝐞𝐭𝐭𝐨𝐧 𝐡𝐞𝐫𝐢𝐭𝐚𝐠𝐞 is kept, where people can find inspiration, and where our story is told and celebrated. Opened in 2010, the 𝐁𝐞𝐧𝐞𝐭𝐭𝐨𝐧 𝐀𝐫𝐜𝐡𝐢𝐯𝐞 was chosen as a stop of the Corporate Museums – Discovering Evolved Industrial Districts initiative, held on 𝟐𝟔-𝟐𝟕 𝐎𝐜𝐭𝐨𝐛𝐞𝐫 and sponsored by key institutional partners including Confindustria Veneto Est, Nord Est Multimedia Spa (NEM) and Università Ca' Foscari Venezia. The innovative itinerary across industrial tourism sites offered visitors the chance to discover the 𝐜𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞 𝐜𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐡𝐞𝐫𝐢𝐭𝐚𝐠𝐞 of the local territory, highlighting the key role played by 𝐁𝐞𝐧𝐞𝐭𝐭𝐨𝐧 𝐆𝐫𝐨𝐮𝐩 in our region’s industrial landscape. Thanks to all those who took part in the visit to our archive! And to Musei d’Impresa partners for supporting corporate museums and archives. #Benetton #BeBenetton

  Last week Benetton Group attended the ZDHC Regional Conference held in Turkey, an opportunity for sharing experiences and solutions within the ZDHC Roadmap to Zero Programme. At the virtual conference, Fabiana Morandi, PhD, from our Operations Sustainability team, delivered a speech on the 𝐈𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗦𝗖𝗠 (𝗦𝘂𝗽𝗽𝗹𝘆 𝗖𝗵𝗮𝗶𝗻 𝗠𝗮𝗽𝗽𝗶𝗻𝗴) removing toxic chemicals from the supply chain, a key topic for all stakeholders involved. The event marked the conclusion of a year-long series of training sessions, i.e. ZDHC InConnect, which saw the involvement of 𝐁𝐞𝐧𝐞𝐭𝐭𝐨𝐧 𝐆𝐫𝐨𝐮𝐩 𝐢𝐧 𝐭𝐡𝐞 𝐫𝐨𝐥𝐞 𝐨𝐟 𝐭𝐫𝐚𝐢𝐧𝐞𝐫, 𝐚𝐬 𝐰𝐞𝐥𝐥 𝐚𝐬 𝐨𝐧𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐒𝐢𝐠𝐧𝐚𝐭𝐨𝐫𝐲 𝐡𝐢𝐬𝐭𝐨𝐫𝐢𝐜𝐚𝐥 𝐦𝐞𝐦𝐛𝐞𝐫𝐬. We had the pleasure of having some of our suppliers among the audience, who joined us in celebrating the progress made by the Programme and discovering future plans for more sustainable chemical management within the textile and footwear industries. #Benetton #BeBenetton