Commerce Layer

Imagine your chatbot places an order based on a customer prompt, for example, or retrieves a placed order so it can inform a customer of a fulfillment status. Filippo Conforti describes some of the creative ways commerce and AI chat bots can work together. You can read more in his most recent blog post. https://lnkd.in/eb98X3Kv

Check out the new case study from the exceptional team at Rotate°.

Are you attending Women in MACH 2024: Breaking Barriers, Building Futures in London, September 16-17? If so, consider joining our VP of Marketing, Seth Bindernagel, who will co-facilitate a negotiations workshop with Ashkhen Zakaryan and Ayla Peacock from Valtech. If you want to learn more about the event, please visit the conference landing page at https://lnkd.in/deNHWzsP There are still spots available to attend, so please feel free to sign up today.

Filippo Conforti, Daniele Perito, and Maria de Lourdes Zollo share several key characteristics: 👉 They each founded companies offering cutting-edge solutions 👉All three have strong backgrounds in technology 👉Their startups have achieved impressive growth Also, they are Italian founders with a global outlook, making them part of a new generation of successful Italian entrepreneurs, contributing to putting Italy on the map. Their backgrounds and businesses speak for themselves, but you will find their full bios on our website. Don't miss out on the opportunity to see them on stage! Secure your free tickets on our website and attend #ITW2024.

What is composable commerce? As Filippo Conforti explains in this article, Composable is an approach to building your ecommerce architecture or #ecosystem where you select the #bestofbreed applications and you integrate them to work together. As shown in the picture below some of the essential elements of an ecommerce architecture include a Content Management System (#CMS), a Product Information Management System (#PIM), an ecommerce engine, an Order Management System (#OMS), a search application, a Content Delivery Network (#CDN). These applications can be integrated directly via #API directly or using another piece software specialising in integrating applications: a #middleware. In large organizations it's always necessary to integrate several different software solutions in order to gain or maintain a competitive advantage, for example by adopting innovative solutions that are not present in the ecommerce platforms. Some examples could be an #AI platform for #SEO Optimization, and Identity Management Solution (#IDM) or a Customer Data Platform (#CDP). If you want to understand how ecommerce technology works reach out to us Digital Fashion Academy to gain access to our technology classes. https://lnkd.in/dEfpEuN8 Mauro Lorenzutti, Enrico Fantaguzzi, Enrico Roselli

When does it make sense to add a Buy Now button to your digital experience? Take a look at Filippo Conforti's most recent post on Commerce for Devs. A Buy Now button enables customers to check out directly from a product page with options like Google Pay and Apple Pay. But what if a customer wants to buy two or three products? Does a Buy Now button really help? Check your order history for the average number of line items per order. When it's greater than two, you might conclude that your customers typically buy more items within the same shopping session. In that case, a shopping cart is a good option. But, if the average number is closer to one, you can accelerate the shopping experience for most of your customers, and the impact will be limited on those who buy more stuff. Need more evidence? Run an A/B test, swapping the Add to Cart button for a Buy Now button on a subset of your site PDPs and measure what happens. It's easy and definitely worth it. https://lnkd.in/daMwbrpP

Commerce Layer's Alessandro Canessa recently sat down with Kailin Noivo, the co-founder of Noibu, to discuss Developer Relations, micro frontends (MFEs), and MACH principles. We're posting the transcript of a long-ish answer from Alex when he was asked what is a "micro frontend". The answer illustrates how we think about MFEs and why we built them. Alex will continue to expound on this topic, so dive in to get a sense of where he is headed from a thought leadership perspective: "To understand micro frontends, you need to understand a bit of microservices as well, because that's where the idea came from. The micro frontend approach comes from the idea of a single responsibility principle applied to both the frontend [of the digital experience], and the workflow of teams. They come from the same principle as microservices, where every service is responsible for a single thing only. There is such a thing as a monolithic frontend, and that's what micro frontends are trying to eliminate. It's not about size, micro doesn't mean it's a small frontend. It means it's an independent piece of releasable functionality. It could be a user journey, or just a part of it. But MFEs are released independently. "Commerce Layer has developed web components, React components, and hosted applications, which are abstractions of our API that reduce the time to market when implementing a commerce website. A micro frontend could be something simple like the price of a SKU, the ability to add a SKU to a basket, or to buy something. Everything is releasable and independent. We even built hosted micro frontend applications like checkout, cart, my account, and micro stores. You can have these independent pieces of an application that, in this case, could be the checkout that your team can implement, fork, rebuild, and then deploy." 👇 Listen to all 17 minutes of the goodness from Alex below. Questions? We are listening. Just comment and we will respond immediately. https://lnkd.in/efdB3Wi7

Thank you to 🧔🏻 James Gurd from the Inside Commerce podcast for welcoming back our VP Marketing Seth Bindernagel to speak about Commerce Layer. Seth and James discuss what we have shipped since our last time on the pod, as well as trends we are spotting in the market. We wrap up with a glimpse of what's to come with the Commerce Layer roadmap. Any questions? Just comment here and we will respond as soon as possible. https://lnkd.in/e5fqwbry

Filippo Conforti spells out the ideal way to build an ecommerce digital experience in his most recent post on Commerce For Devs. Bookmark it. This is a must-read post if you want to understand our brand of how to build the cleanest, simplest, and most evolved technology stack for your company. https://lnkd.in/dEfpEuN8

Congratulations to Ultrō for their implementation of Sanity, Commerce Layer and Vercel which went live today, the same day as ARKEA - B&B HOTELS won their first ever stage at the Tour de France. For the cycling enthusiasts among you, check out this great demo evensix™ created: https://lnkd.in/e7HwfGhr