Damiani Group

Damiani participates in the 21st edition of Doha Jewellery and Watches Exhibition, in partnership with Ali Bin Ali, for the eighth time, as part of a strong expansion project in the Middle East. The exhibition, which is the largest and most important in the region, takes place from 30 January to 5 February at Doha Exhibition and Convention Centre. For Damiani, attending such a prestigious event represents an excellent opportunity to bring Italian creativity and exquisite craftmanship to a mature market, made of discerning consumers fascinated by Italian quality and who share an idea of luxury linked to authenticity and exclusivity, just like Damiani. In the beautiful space dedicated to the Maison, jewelry enthusiasts will be able to admire the brand’s iconic fine jewelry collections - such as modern Margherita, the feminine Mimosa, and the innovative Belle Epoque Reel collection - as well as a fascinating selection of stunning High Jewelry pieces from the 100 years anniversary. Damiani was established in 1924 and has since remained faithful to its roots, relentlessly promoting the values of history, family, craftsmanship, creativity, passion and italianness. A guarantee of indisputable value, Maison is synonymous with savoir faire assured by the exceptional skills of the goldsmiths of Valenza. Damiani has always resided in this town, designing and producing its jewellery right from the outset. Last year the Maison celebrated indeed its 100th anniversary with an exclusive collection – some pieces from which will be showcased in Doha – and special events held in the most exclusive location worldwide. Italianness – perceived as a set of values, aesthetics, poetics, arts and crafts that define the spirit of Italy – was the narrative theme of the collection centred around the magnificent 100 High Jewelry masterpieces created by the Maison to mark this extraordinary milestone. Damiani firmly believes in the Middle East’s potential, as demonstrated by the stores in the Dubai Mall, in Doha and in Kuwait City. The brand also has major development plans, that will lead to the opening of new boutiques in other strategic locations within the region, such as Manama (Bahrain), Riyadh (Saudi Arabia) and Abu Dhabi (United Arab Emirates). #DJWE #DamianiGroup #Damiani

Damiani consolidates its presence in Milan, one of the most important fashion and luxury capitals in the world and a strategic financial hub.   A new prestigious Damiani boutique has opened at the entrance of Via Montenapoleone, situated on the corner with Corso Matteotti. This area enjoys an extremely high footfall and is becoming of increasing interest to major international brands, transforming into a real centre of luxury, as evidenced by the many new and exclusive openings. Damiani’s new boutique is located in a particularly strategic corner of the area, which is set to become an important international hub for High Jewelry.   The new two-storey boutique features large spaces dominated by a harmonious blend of gold, beige and brown, the brand's iconic colour. Rounded furnishings and rich fabrics characterise the refined interiors.   2025 will be of fundamental importance for the Damiani Group, which is set to further consolidate its position in the city. In the exclusive setting of Galleria Vittorio Emanuele, where the Group already manages the Rolex flagship store, two other stores – one in collaboration with the high-end watch brand Panerai – along with the new Damiani showroom will be inaugurated. The historic glassmaker Venini will also see further expansion with a new flagship store in the San Babila/Durini area, at the heart of Milan’s design district.   This strategy offers yet further confirmation of the Group’s strength and of its excellent performance both at a national and international level, as demonstrated by the numerous new store openings in the most prestigious locations across the world. #DamianiGroup #Damiani #NewOpening

El País Semanal, the weekly magazine of the prominent Spanish newspaper El País, published a feature on the history and craftmanship of Maison, which also includes an interview with Mr. Giorgio Grassi Damiani, Vice President of the Damiani Group. This interesting article is a further confirmation of the role that the brand plays as one of the foremost representatives of true Made in Italy excellence on a global scale. https://lnkd.in/eS2sXHQi

Once again, the Maison has created a prestigious prize for the 2024 edition of the Gazzetta Sports Awards, an important event organised by the renowned sports newspaper “La Gazzetta dello Sport”. The exclusive trophies are characterised by the distinctive design of Damiani’s Metropolitan collection.   The ring, designed especially for this occasion, is made up of four circular elements in pink, yellow, brown and black gold. The prize, which evokes the Olympic circles by design, is a jewel with a deep symbolic meaning: Commitment, Perseverance, Passion and Determination embody the drive for excellence demonstrated by all professional athletes in every competition.   The ring, created especially for this occasion, is made up of four circular elements in pink, yellow, brown and black gold, which evoke the circles of the Olympic games. The prize is a precious metaphor of great symbolic value: Commitment, Perseverance, Passion and Determination represent the vocation for excellence that all professional athletes express in every competition. #DamianiGroup #Damiani La Gazzetta dello Sport

The Damiani Group has announced the establishment of a new company under the Rocca label for the distribution of high-end jewelry and watches alongside “Damiano Parati”, a leading family-run business with prestigious jewelry stores in central Italy. The operation foresees the majority of the company to be held by the Damiani Group, while the Parati family will continue working in the area it has been operating in for decades. Ten Parati boutiques – including flagship and multi-brand stores – will join the Rocca network. Alongside the jewels of the Damiani and Salvini brands, these boutiques will showcase precious creations by other world-class luxury brands, including Hublot, TAG Heuer®, Chanel, Pomellato, Dodo, Chaumet, Breiting, Baume & Mercier and many others. The operation represents a crucial new phase in the expansion strategy of Rocca, the only high-end jewelry and watch chain in Italy. In addition to significantly increasing its boutiques in Italy – which will exceed forty – the new Rocca stores will be located in some of the best-known and most important areas of central Italy, such as Florence’s famous Ponte Vecchio, the exclusive town of Porto Cervo (where Rocca and Damiani are already present), Perugia, Siena and Arezzo. The prestigious chain is undergoing a period of considerable growth, with important openings in Italy and abroad – such as Rocca Rolex in Milan’s Galleria Vittorio Emanuele II, Rocca Cartier at Rome Fiumicino airport, Rocca Panerai and Rocca Venini in Bologna. Moreover, further new stores are being opened in Saudi Arabia and South Korea. Rocca also confirms its role as a point of reference for local virtuous companies in its sector, which are widespread across Italy and often still owned by their founding families, who wish to remain competitive on the market. The Damiani Group’s objective is to support these businesses by sharing its expertise as a structured, professionally-managed group, with the aim of growing together, as demonstrated by operations involving the top retailers “Scintille” in Calabria, “Bruno Maria Zimmitti 1858” in Sicily and “Floris Coroneo” in Sardinia. The exclusive interview with Mr Guido Damiani has been published in the Italian economic newspaper “Il Sole 24 Ore”. Rocca 1794 Il Sole 24 Ore #DamianiGroup #Rocca1794

Rocca consolidates its leadership with a new opening in the Italian city of Reggio Calabria. The boutique, located in Corso Giuseppe Garibaldi 365/371, on the main artery of the historic centre, in the city’s elegant "living room", occupies 250 square metres on two levels. The ground floor features large exhibition areas, with exclusive Damiani and Omega corners, and spaces dedicated to Salvini, Dodo and Pomellato jewels. Here, watch enthusiasts can also admire precious timepieces by brands such as Panerai, Hublot, TAG Heuer, Breitling, Baume&Mercier, Longines, Tissot and Gucci. The upper floor is dedicated to Montblanc and to the precious glass creations of Venini, the historic Murano-based glassmaker owned by the Damiani Group. The store in Reggio Calabria is the first Rocca-operated boutique to open since the 2023 establishment of a new company between the Damiani Group and Scintille, a leading southern Italian jewelry company owned by the Mazzuca family, as part of a strategic operation aimed at strengthening Rocca’s leadership and supporting local partners. Reggio Calabria, the region’s largest municipality in terms of population and its only metropolitan city, is of strategic importance in southern Italy from a cultural and economic point of view. It is home to the Regional Council and to the National Archaeological Museum of Reggio Calabria, with its famous Riace Bronzes. Moreover, it plays a central role in connecting the mainland to the islands. With this new opening, Rocca strengthens its positioning as a benchmark for luxury jewels and timepieces in all the most exclusive shopping streets in Italy’s most famous cities, supporting the many virtuous companies operating locally in this sector. Rocca 1794 #DamianiGroup #Rocca1794

Rocca, the only luxury watch and jewelry chain in Italy and one of the most important in the world, has won Best Jeweller Award 2025 and received the prestigious three-diamond seal from TWT – Top World Treasure, the multimedia platform managed by Class Editori and Gentleman, which focuses on Italy’s best luxury jewelry and watchmaking companies.   TWT's Best Jeweller Award – the industry’s first and only award – evaluates the success of leading luxury jewelry retailers, awarding from one to three diamonds to Italy’s 100 best companies.   With the awarding of this important recognition for the fourth consecutive year, Rocca affirms its excellence in the world of luxury jewelry and watchmaking, as evidenced by openings in exclusive locations, distribution of world-class international brands and its outstanding customer service.  Rocca 1794 #DamianiGroup #Rocca1794

IED Torino ha presentato OLTRETEMPO, un’esplorazione innovativa del mondo Damiani che rende omaggio alla Maison attraverso lo sguardo dei giovani designer laureati in Design del Gioiello e Accessori. Allestita presso le prestigiose Gallerie d’Italia di Torino, l’esposizione ha raccolto i prototipi degli otto progetti di tesi degli studenti del terzo anno in Design del Gioiello e Accessori IED Torino, ai quali era stato chiesto di immaginare i gioielli Damiani del futuro. Ogni creazione è una ricerca senza limiti di forme, materiali e significati, nata dalla contaminazione tra l'audacia creativa delle giovani generazioni e i valori e l’eccellenza artigianale della Maison. La collaborazione tra Damiani e IED Torino ha previsto un anno di intenso lavoro congiunto dove gli studenti hanno potuto approfondire l'identità stilistica e produttiva dell’azienda, ma anche le potenzialità e le sfide del settore nel prossimo decennio. Da questo incontro è nata una sinergia perfetta tra formazione accademica e impresa per scrivere insieme una nuova pagina nella ricerca dello stile: un terreno di sperimentazione, frutto di un impegno condiviso per preservare, valorizzare e rinnovare quel distintivo marchio del "Made in Italy" di cui la Maison è ambasciatrice nel mondo Per celebrare questa importante collaborazione, si è tenuto ieri sera un evento speciale sempre presso la prestigiosa sede di Gallerie d’Italia di Torino, alla presenza del Presidente della Regione Piemonte Alberto Cirio e del Vicepresidente del Gruppo Damiani Giorgio Grassi Damiani.  “Siamo molto felici di aver preso parte a questa collaborazione con IED Torino. In questi cento anni, tre generazioni della nostra famiglia si sono succedute con un unico obiettivo nel cuore: custodire, proteggere e tramandare un patrimonio inestimabile di esperienze e savoir-faire. Un’eredità e una tradizione che vogliamo proiettare al futuro; in quest’ottica il dialogo e il confronto con le nuove generazioni è fondamentale. Ormai da diversi anni investiamo anche in modo diretto nella formazione dei nuovi talenti, attraverso la Damiani Academy, che è nata con lo scopo di fornire gratuitamente una formazione sul campo a tutti coloro che hanno la passione per il gioiello.” Ha commentato Giorgio Grassi Damiani. #DamianiGroup #Damiani #DamianiAcademy #IED IED Istituto Europeo di Design Ph Credits: Guermani Andrea

È iniziato domenica 27 ottobre il Damiani Group Sales Expert Meeting, l’evento formativo che il Gruppo organizza con cadenza annuale per coinvolgere i rivenditori e i sales associates di Damiani, Salvini e Bliss – marchi nel suo portfolio. Una “tre giorni” speciale caratterizzata da condivisione di idee e obiettivi, workshop e momenti di team building con lo scopo di generare fra i partecipanti nuova energia, motivazione e senso appartenenza ai valori del Gruppo. La volontà del Gruppo Damiani è sostenere i propri partner mettendo a disposizione il proprio expertise di realtà strutturata con un’organizzazione manageriale, con l’ambizione di crescere insieme. #DamianiGroup #MadeInItaly

For the Centenary celebrations of Damiani, the Minister of Enterprise and Made in Italy has dedicated an exclusive stamp to the Maison, as part of the thematic series entitled “The Excellence of the productive and economic system” in Italian entrepreneurship. The stamp features a sketch of the majestic Mimosa Eternal Blue necklace, one of 100 masterpieces forming the special collection created to celebrate the brand's hundred-year history. A story of family, craftsmanship, creativity and passion: truly unique all-Italian values that the Damiani family has always safeguarded and preserved. For this special occasion, the commemorative stamp will be available to collectors and enthusiasts in two versions: a folder containing several products, including a personalised postcard and envelope; and a chronicle containing a datasheet and a brief history of the Maison and a card. Silvia Grassi Damiani, Vice-President of the Damiani Group, attended the official stamp presentation, which took place Thursday, 17 October, in Sala degli Arazzi, Palazzo Piacentini, in Rome – home to the Ministry of Enterprise and Made in Italy – in the presence of Minister Adolfo Urso, the Undersecretary of State responsible for Philately Fausta Bergamotto, the representative of the State Mint and Polygraphic Institute Stefano Imperatori, and the Poste Italiane Head of Philately Giovanni Machetti. On the occasion, Silvia Grassi Damiani stated: “Family, craftsmanship, creativity, passion and history: these are the values that have always distinguished us. In these hundred years of history, three generations of our family have succeeded one another with a sole purpose in our hearts: to preserve, protect and pass on the priceless heritage of experience and savoir-faire. A legacy and a tradition that we would like to pass on to our children and grandchildren as we look to the future.” #DamianiGroup #Damiani #Damiani100Years