DIAMANT S.R.L.

At the end of a record-breaking season in cycling history, we had the honor of hosting Tadej Pogačar for a close meeting. #DMTCycling #DMTShoes #RideYourBest #Alecycling #TadejPogačar

When we set out to design a top-tier cycling shoe with laces, someone asked us why we didn’t want to use more modern closure systems. We stayed true to our vision because we had an extraordinary consultant: Tadej Pogačar. We developed the Pogi’s also based on what the Slovenian Champion shared with us. He trusted us, and we trusted him. The results have been astounding: thanks to the Champion, the Pogi’s have stood on the highest podiums of the most prestigious cycling races of 2024. With this season’s victories, Tadej Pogačar has carved his name among the legends of cycling. The Giro d’Italia, Tour de France, World Championships, Il Lombardia—just to name a few of the most iconic wins. Credits: Sprint Cycling Agency #DMTCycling #DMTShoes #RideYourBest #Pogis #TadejPogačar

Tadej Pogačar had already proven all of us to be a true Champion, but what he achieved today (and how he did it, with a 100-kilometer solo breakaway) has cemented his place among cycling’s legends. After winning both the Giro d’Italia and the Tour de France, each with a remarkable lead over his rivals, Pogačar has now shown the world that he is the strongest cyclist, by securing the rainbow jersey in Zurich. At DMT, as proud sponsors of the Slovenian national team, we couldn’t be prouder of his achievement. Seeing the Pogi’s fly on the feet of a cyclist like Tadej has filled us all with immense pride. #DMTCycling #DMTShoes #RideYourBest #Pogis #TadejPogačar #UCIWorldChampionship #Zurich2024

DMT is backing Tadej Pogačar and the Slovenian national team at the 2024 Cycling World Championships in Zurich. Pogačar, with his POGI'S shoes, is aiming for the rainbow jersey, supported by a strong team of top riders. See you on Sunday, September 29! #DMTCycling #DMTShoes #Zurich2024 #UciWorldChampionships #TadejPogačar #RideYourBest

We're almost there, for one of the most important events in Europe in the cycling field. See you soon in Girona, at the Sea Otter Europe!   #Diamantsrl #DMTCycling #RideYourBest #MCipollini #LiveYourRide #SeaOtterEurope

Every year, the Italian Bike Festival brings us excitement. This year, we had a huge number of visitors at our booth, especially eager to discover and see our latest products in person.    For the occasion, we launched the DMT KR0 EVO, a completely revamped evolution of one of our top racing shoes, and the DMT GK1 with a natural cork upper, one of the most important releases of the event.    With MCipollini, visitors had the chance to see and try the new Itaca, our versatile option for long distances (always with a true monocoque frame), and the Cubik, a limited-edition colorway of the lightning-fast Ad.One.    We would like to thank our special guests: Mario Cipollini, Michele Pirro, Giada Borgato, Elia Viviani, and Alessandro Petacchi, who helped make it a wonderful weekend full of cycling experiences.    A big thank you to everyone who stopped by our booth, see you at the next event!    #DMTCycling #RideYourBest #MCipollini #LiveYourRide #IBF #MisanoWorldCircuit 

We were delighted to receive a special visit from the great athlete, Elia Viviani. The collaboration between our company, led by Philippe Zecchetto, and Elia, has been a long-lasting one. For us, Elia is not only an outstanding athlete and an incredible tester but also a dear friend.    Today, after his latest Olympic Games, he brought us indescribable emotions, proudly carrying the medal he won in Paris.    For the upcoming Italian Bike Festival, we are pleased to announce that Elia will be our special guest. It will be a wonderful opportunity to meet him, get an autograph, and why not, celebrate his Olympic medal together.    #DMTCycling #RideYourBest #KR0 #EliaViviani #IBF #GruppoZecchetto 

This year, we will once again be attending Italian’s most important cycling event: the Italian Bike Festival.     You’ll have the opportunity to ride alongside Giada Borgato and Daniel Sanz, enjoy live interviews with Alessandro Petacchi and Olympic silver medalist Elia Viviani, and meet Mario Cipollini, who recently returned from Denmark as the World Champion in the Masters category, after securing first place in the time trial and third place in the road race.    See you at the Misano World Circuit from 13 to 15 September.    Booth V9. Don’t miss it!    #DMTCycling #RideYourBest #MCipollini #LiveYourRide #IBF 

#MCipollini amplía su colección de bicicletas de carretera con la nueva #Itaca, un exclusivo modelo endurance de gran confort y altas prestaciones.