Hotwire

Navigating AI is overwhelming. Let us round it up for you! Hotwire’s Monthly Monitor provides data-driven insights on the latest AI topics and trends shaping media, social, and communications. Stay informed, knowledgeable, and ready to leverage AI’s potential. 🔍 Inside This Edition: 1. September Highlights: Key events like Oprah’s AI special and Dreamforce show AI’s market potential, but also highlight ROI challenges and misinformation risks. Interest in AI agents is growing, with Marc Benioff calling it the “third wave of AI.”  2. AI in Media Focus: Dive into macro trends shaping the AI conversation, discussions around its ethical and societal impact, and don’t miss the reporters and influencers to watch! 3. Social Media Buzz: The convergence of blockchain and AI is fueling discussions, as political debates over AI-generated imagery intensify. 4. AI Chatbot Visibility: Smartphone brands are boosting their AI search visibility by utilizing owned content to increase their presence across AI engines. Our GAIO.tech analysis on ChatGPT 4.0 reveals the leading Share of Model (SoM).  5. Cool Brand AI Stories: Dive into “AI Adventure” from Qatar, an AI powered video generator from Amazon Ads and a recycling and sortation system from Pepsico. 🔗 Read the September 2024 Edition: https://lnkd.in/dKsd-6Za

Our Cortex City campaign for Palo Alto Networks has won Gold in the 2024 MARKETING-INTERACTIVE Marketing Excellence Awards for B2B Marketing! 🏅 We’re so proud that our regional dream team of Hotwire Australia and Hotwire Asia Pacific pushed the boundaries to deliver this extraordinary campaign, and drive outstanding results for our wonderful clients at Palo Alto Networks. Thank you and congratulations to everyone who brought this to life. 🏆 🌎 #OneTeam #Awards #Creativity #Technology #Innovation

We nurture potential.     By combining personalized goal setting with our Thoughtful Working philosophy, we try to make a workplace where everyone can grow.     🎯 We each set specific, tailored goals that align with our strengths and career aspirations, as well as contributing to a shared, agreed vision for the team. Being this focussed means people achieve more and stay motivated in their job – because they’ve helped to design their own, supported, path to growth.    🏡 Work is about output, not just location. This flexibility means we have a mix of anchor days in the office, and remote working (the ratio tends to be in favour of remote). Thoughtful Working means we’re trusted to be accountable to agreed standards and timings – whichever we’re working from. That trust and accountability builds   job satisfaction – and productivity.    We’re committed to creating and improving an environment where everyone can reach their full potential. How does your organization support employee growth and flexibility? We'd love to hear your thoughts!    #EmployeeGrowth #PersonalDevelopment #ThoughtfulWorking #GoalSetting #WorkLifeBalance 

Stay informed and adaptable on AI, with this concise overview of the latest AI advancements and trends. Become the AI go - to that your team needs. Subscribe and stay in the know 👉 https://lnkd.in/eb6kyrKj #AITrends #Technology #Trends #Innovation #HotwireMonthlyMonitor #Marketing #Communications

From the hype cycle to three days of deep discussion, #Dreamforce2024 was a powerful experience. Get into some key takeouts and explore our fuller deep dive below, direct from Dreamforce. 🧠 Optimism Meets Skepticism: AI is transforming sales, marketing, and commerce, sparking both excitement and concern. While businesses embrace its potential, there are serious questions about its societal, ethical, and security impact. 🧠 Responsible Governance: Leaders like Governor Gavin Newsom and DHS Secretary Alejandro Mayorkas emphasize the need for clear legal frameworks to guide AI development responsibly. It's crucial to establish guardrails that ensure innovation is safe and ethical across the ecosystem. 🧠 Introducing Agentforce: #Salesforce is addressing the limitations of tools like Microsoft Copilot with its new autonomous AI agent platform, Agentforce. By using Salesforce metadata, businesses can now build AI agents that automate tasks more accurately and securely, ushering in the next wave of AI innovation. As we navigate this AI frontier, balancing optimism with responsibility is essential. What are your thoughts on the future of AI? Explore more: https://lnkd.in/enDbPTA4 for the deep dive on Dreamforce, and DM Mike Garrison or Jordan Leffler with questions. #AI #Innovation #ResponsibleAI #Tech

Exciting news for Hotwire! We’re thrilled to announce that we’ve been shortlisted in 3 categories at the upcoming AMEC Measurement and Evaluation Awards for: 🏆 AMEC Communications, Research & Measurement Team of the Year (Mid-Sized) 🏆 Best Use of a Measurement Framework, for our work with eBay 🏆 Best Multi-Market Reporting, for our work with Elastic This recognition highlights our industry-leading Data & Analytics capabilities and builds on our previous success. Huge kudos to our incredible teams driving these efforts! Let’s bring it home on November 7th! #AMECAwards #DataAnalytics #Measurement

Last week’s news was packed with major events! Salesforce’s Dreamforce conference made waves, the Federal Reserve slashed interest rates, and California passed groundbreaking bills to ban political deepfakes. In this fast-moving news cycle, creating urgency and clarity in media outreach is key. Here are a few tips on cutting through the noise, from connecting the dots for reporters to crafting follow-ups that drive action: 📝 Connect the Dots: Reporters are busy, so be clear and concise about the story and why it matters. Always highlight the relevance of your client’s data upfront. 📝 Use Bullet Points: Make key information stand out by using bullet points or a "Key Highlights" section instead of lengthy paragraphs. 📝 Create Urgency in Follow-Ups: When following up, encourage a response by setting a clear deadline for confirmation. Want more industry updates and strategies? https://lnkd.in/evV5hNSX #MediaUpdates #Dreamforce2024 #PRInsights #HotOffThePress

Connect and learn THIS WEEK @ The Role of PR in Driving Brand Growth with Onclusive. Explore innovative strategies for navigating a world of constant change on Thursday, Sept 26, 2-6PM, Lightbox NYC. Catch industry leaders at this world leading event - including: our very own Sylvia Ortegon, VP of Marketing at Hotwire, alongside Chi-Chi Millaway, SVP, Analytics at MSL Group, and Amber Roberts, Senior Manager, Marketing Ops & Analytics at Indeed. Jimmy Laski from Onclusive will moderate the panel.   Don't miss this inspiring evening. You'll leave with actionable insights and a renewed perspective on effective communication in today's dynamic world. Click on the link to attend! https://lnkd.in/eixmXbuD #PRGrowth #BrandStrategy #OnclusiveEvent #InnovativePR #MarketingLeaders #NYCEvents #IndustryInsights #LightboxNYC

Where is AI at, right now? We’re seeing less coverage about the what ifs, and more commentary on present day utility. As the focus shifts to tangible returns in sectors like healthcare and energy, the emphasis moves to the crucial balance of innovation with ethical oversight. Become the AI go - to that your team needs. Read on to stay in the know 👉 https://lnkd.in/eb6kyrKj #AITrends #Technology #Trends #Innovation #HotwireMonthlyMonitor #Marketing #Communications

Our panel at #AIDecipheredSummit 2024 is happening today at 11:55 AM ET in NY! Our very own Chief Growth Officer, Laura Macdonald, will be moderating a dynamic discussion with leaders from Sam's Club and Siemens on how #GenAI is reshaping consumer choices and brand strategies— sharing valuable insights into how top brands are leveraging this technology. We can't wait! #AIinComms #GenerativeAI #BrandStrategy #AIConference